On October 11th, I was told to announce the live broadcast function. The entrance is in the upper left corner of the App homepage and is still in the trial operation stage.
文 | Daily Business Collection
Knowing online live to help big V find money, cooperate with fast hands or can differentiate faster
On October 11th, it was announced that the live broadcast function was announced. The entrance is in the upper left corner of the App homepage and is still in the trial operation stage. The screening of the anchor mainly adopts the invitation system, and it is said that the scope of the invitation will be gradually expanded in the future.
Be aware that there has been a live broadcast function “know about live”, compared to the two can be found, knowing that live broadcast is a visual “know”, the content is not much different, knowing the live broadcast also to solve the actual Problems and sharing of industry experience; in terms of the way of realizing, “knowing live” is the user paying for listening, and knowing that the live broadcast is a gift for the user.
Live stream is the same as graphic and short video. In the final analysis, it is a form of question and answer content. It is known that this live broadcast function will enrich the presentation of platform content. The invited big V answerers are expected to benefit. First, the strong interactive nature of the live broadcast allows the big V to better interact with the fans and improve the stickiness; live rewards can become a new source of income for the big V; High-quality articles and videos, the threshold of live broadcast is relatively low, and may motivate some users to participate in the creation. Those who “speak well not to write” and “good at manipulation but not good at writing” can also become creators in new scenes.
And for knowing…
Editor’s comment: High quality content and user traffic are the value of knowing. Video content and strong interaction of platform content is…
Metrolong China’s bidding drama ended, how is the layout of “New Dongjia”?
On the evening of October 11, the Metro China China Grand Prix, which lasted for more than half a year, finally ended. Wumart announced that it controlled the acquisition of Metro China, holding 80% of the joint venture company’s shares, and another 20% held by Metro. After the transaction was completed, Wumart formed the offline full-service scene layout of “Shangchao+Department Store+ Hypermarket+Convenience Store”. Metro also sold a good price. Although the two parties did not disclose the transaction amount, according to media reports, Metro. China’s valuation is 1.9 billion euros, and the transaction of Metro will exceed 1 billion euros.
Metro has started to publicly bid for its Chinese market in March this year. The list of interested buyers once included Tencent, Ali, Suning, Wumart, Wal-Mart and Yonghui. Before the transaction dust settled, Yonghui was considered to be determined to win, this time defeated, the outside world believes and Yonghui”Lack of money” is related. And Wumei can win, in addition to money…
Editor’s comment: Although the acquisition of Metro seems to be a good deal, but as a foreign retailer to withdraw from the Chinese market, Metro obviously encountered some difficulties. For example…
This article is from the paid section “Daily Business Featured” – October 12
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