Participating in the new blue sea of ​​Toyo Yu

MoreCare (Mao Dai Baby Academy, hereinafter referred to as MoreCare) officially announced that it has obtained a strategic investment of Jinbao over 100 million yuan. This investment will be used for MoreCare content upgrade, head management, etc. Baby early education service, extended service age. With the help of Golden Baby, MoreCare will integrate the parent-child curriculum in early education and build a model of the nursery education 3.0 that integrates childcare services, parent-child education, and early education.

MoreCare has won a strategic investment of more than 100 million yuan, and will focus on developing a community store model

Strategic Investment Conference Site

2019 is the first year of the start of China’s childcare service. With the implementation of the comprehensive two-child policy and the upgrading of the concept of parent education in China, the nursery service has gradually become the parents, especially the parents of the urban dual-employee parents, and the nursery market has been expanding. But for now, this market is still a blue ocean: on the one hand, parents have high demand for childcare services: I hope that children can get high-quality services in the age of 0 to 3 years old, and the requirements for care institutions On the other hand, the development of the institution is difficult: the nursery service has a high threshold in terms of safety qualifications, management system, and teacher level. After entering the industry, it requires a lot of capabilities to achieve long-term development.

The target customer group is a dual-employee family. MoreCare is a full-time educational institution that is a 10- to 3-year-old infant and child education provider. It provides full-day care, scientific parenting, general education, parent-child workshop, and family education for Chinese families. Consulting and other services. Since its establishment in 2017, MoreCare has opened 10 offline parks in first- and second-tier cities such as Beijing, Shanghai, Guangzhou and Xi’an, and has basically completed the layout of key cities.

MoreCare Mao Wei CEO Bo Tao said, “After this round of financing, we will upgrade the existing nursery service products and introduce the Golden Baby Global Early Learning Course to achieve synergy between the two. While improving the quality of the nursery service, make full use of the weekend time to make up the parent-child link.” It is reported that after this strategic investment, MoreCare will develop in the following aspects:

(1) Strengthening head management: Further planning for the professionalism of teachers in the core appeals of user experience. At present, MoreCare has established five vocational education centers across the country, and at the same time cooperated with many colleges and universities across the country to polish and enhance the professionalism of teachers. Recently, Mao has launched an internal teacher.Continue the education platform to help teachers achieve professional growth and progress.

(2) Optimized upgrade content: In addition to the existing content of MoreCare, it will introduce Jinbao early education products to optimize and upgrade the content of early education. In this regard, MoreCare proposed the BIGE curriculum system, starting from the four major aspects of baby’s daily life, environmental venture capital, generating curriculum, and adult role models, and establishing a relatively complete system of nursery and parenting.

(3) Expanding community care: At present, an important pain point for users of childcare services is the hidden highs. The time cost of the child’s pick-up and drop-off process is an important consideration for parents’ decision-making. This is also the experience that MoreCare has accumulated in the real world. According to this, MoreCare CEO Bo Tao said, “Future will focus on the development of community store model. In the new community nursery store, the usual working hours can provide nursery services, and provide early education courses, parent-child services, and parenting consultations on weekends. Etc. According to MoreCare CEO Bo Tao, MoreCare will open thousands of community care stores nationwide in the next three years.