This article is from WeChat public account:Entertainment Hard Candy (ID:yuleyingtang) author: Gu Han, head diagram from the TV series “Sansei III miles peach”

2019 entered the second half of the year, the industry picked up, the hot drama got together, and the actors returned to work. Many long-awaited IP adaptation projects are ushered in.At the spring push, only the film was amazing, and the word was divided when it was broadcasted. This year, Nying Meng’s “Kyushu” recorded a strong lineup from the protagonist to the supporting role, from the juvenile group to the old group.

The so-called practice is the only criterion for testing truth. These large IPs that have been robbed have gradually become unsustainable “bad assets” after the failure of many similar projects. The industry questioned, fans resisted, no money was produced, and the platform would not necessarily buy it.

However, the licenses that film companies receive when purchasing IP are time-limited (5 years to 8 years or so). If you can’t complete the adaptation during the authorization period, it will be a waste of money from the IP.

Take Huanrui as an example. In 2016, when the company was listed on the joint venture of Xingrui Century, it announced its IP reserves, and spent a total of 45 million yuan to store 27 IP reorganization rights.

Time flies, “Ten years of a warmth as a word” in a decade of 遛Yang Zi; “Auspicious Lotus House” is still at the stage of the script, the news of Mo De; “Listening to the Snow House” with his family Webcast; “Glass Beauty” is basically the same as the system, which was rushed at the beginning of this year.

IP also has a taste period

The beauty of the sweet pets, the vertical market, the industry/workplace category linked to realism, and the real people, serious literature, etc., have become new entanglements.

The practice of taking real people is very early, and this year’s explosion seems to be extraordinarily. In the first half of the year, the hot drama “Icebreaking Action”, the “Heroes of Heroes” in the summer file, and “My Mother and My Country”, “China Captain” and “Climbers” in the National Day. In the Spring Festival, Gong Li appeared in Lang Ping’s “Chinese Women’s Volleyball Team”, which was also the first fire.

According to incomplete statistics of the media, there are more than 12 TV dramas that are currently being adapted according to real people, mainly including the dramas adapted according to real cases. (such as “Unknown Crime” from the “Silver Case”) , celebrity biographies, and revolutionary dramas based on real history.

Strict literature is longer than literary, and comes with a realistic aura, which is the first choice for mainstreaming.

Internet video companies have frequently thrown olive branches to old writers in recent years. Pengu Films has created a drama version of Mai’s “Wind”. In May of this year, Mo Yan attended the iQiyi World Congress and announced that his novel “Fatty and Fat Buttocks” will become one of the four super-net dramas that Iqiyi will soon build. The “I am Yu Huan Shui” along with it is also of this type. It is adapted from Yu Geng’s novel “If There Is No Tomorrow”, it is made by the midday sun.

It is worth mentioning the “Fiction Monthly” behind this novel. Start publicationIn the 1980s, before the rise of Internet IP, “Fiction Monthly” was one of the most important literary sources of Chinese film and television works. From it, “The Red Lanterns Hang High” and “The Happy Life of Zhang Damin” The collection number “Hidden” and other classics. It is reported that the Baihua Literature and Art Publishing House behind the “Fiction Monthly” has established the Department of Film and Literature in 2016 to conduct copyright operations.

Another serious literary “rich mine” is the Mao Dun Literature Award. According to media statistics, 24 of the 46 award-winning works of the previous Mao Dun Literature Awards have been adapted or are being adapted into film and television dramas, including “Ordinary World” and “White Deer”.

In August, the winners of the 10th Mao Dun Literature Awards were announced. Liang Xiaosheng’s “Human World”, Xu Huaizhong’s “Learns to Keep the Wind”, Xu Zechen’s “Northward”, Chen Yan’s “Protagonist” and Li Wei’s “Yingwuxiong” won the first prize . It is reported that three of the film adaptation rights have been sold. “Human World” has fallen into Tencent’s film industry, and TV dramas have been reported for project approval.

Of course, countless pros and cons cases have already stated that more important than IP is the subsequent adaptation.

The novel was first published in 2010, and the classic esoteric “East Palace”, which is also lost in memory and jumping off the cliff, was also delayed. It eventually fell into the hands of two newcomers, Chen Xingxu and Peng Xiaoyu, and eventually became a big fragrance scene this year. , the score is as high as 7.5. It can be seen that there is no absolute thing, the team that walks the heart can change the life of the poison cake, and follow the trend for the follow-up, then what IP is in the hands is no good.

This article is from WeChat public account: Entertainment candy (ID: yuleyingtang) , author: Gu Han