US industry “OYO”?

It was learned that the single beauty salon integration platform “In Beauty In America” ​​has recently completed millions of seed round financing, and the investor is invested by Dexun. It is reported that this round of financing will be mainly used for sample store testing and supply chain construction.

In Beauty was established in 2018, mainly for the single beauty salon in the sinking market. Its model is similar to OYO. It helps these stores through flop, decoration, training, online marketing, supply chain support, etc. upgrade.

Starting| Integrating three- and four-line city single beauty salons,

Founder Jiang Zhisheng introduced that there are about 1.08 million Chinese beauty salons at present, but the chain rate is less than 5%. There are a large number of small and medium-sized beauty salons on the market. Most of these store owners are from a beautician who have good service skills to customers but lack good product and marketing skills. With the development of the Internet, small red books, public comments and other products make the market more transparent, and the survival of these single stores is getting more and more difficult.

Gang Zhixuan had 10 years of entrepreneurial experience in the US industry: 6 years of focus on the supply chain, has created the oral beauty brand “Jianmei”; after 4 years focused on the beauty SaaS products “Meibangbang”; Years of operation experience in the store. In 2013, he operated 8 beauty chain stores in Beijing.

Why not directly launch In Beauty’s services directly on the SaaS or supply chain? “2B’s supply chain companies can’t do business services anymore. This is genetically determined.” Jiang Zhizhen believes that it is difficult for B2B or SaaS to smoothly import other services because of the limitations of the team’s ability and way of thinking.

In contrast, In Beauty’s transformation of the beauty salon is more systematic. In Beauty focuses on third- and fourth-tier cities, because in contrast, users in the sinking market have greater spending power and fission potential. In Beauty’s integrated single beauty salons range in size from 100 to 300 square meters, requiring more than 30 members with annual consumption of more than 10,000. The team has certain service capabilities.

In Beauty is transformed according to the environmental conditions of the original beauty salon. It can be divided into three types of stores: one is the flagship store and needs to be renovated; the second is the heart-selecting store, which focuses on the vestibule and the door. The third category is the experience store, just a unified door.

Starting | Integrating three- and four-line city single beauty salons,

After integrating the image of the store, In Beauty upgraded the services of the beauty salon, including employee training and concentrated training. In addition, In Beauty also supports these beauty salons online and offline.

In the supply chain, In Beauty is sourcing globally, preferring online shopping malls and Tmall products that have not yet been channeled, including cleaning, nursing, home beauty, medical beauty, etc. There are currently more than 300 SKUs.

In Beauty’s logic is not just about selling products, but about providing solutions for high-end female users in the community, such as dysmenorrhea, hair loss, and sensitive skin repairs. Now In Beauty has designed more than 40 solutions, which will gradually increase to 200-300 in the future.

When asked about the difference with the traditional joining mode, Jiang Zhizhen believes that joining is the main purpose of earning the initial fee. The core logic is the inventory transfer. The joining target is often the inexperienced layman. The investment brand is nationwide. The internal service capability can’t keep up, so the failure rate of joining is very high.

And In Beauty is an actual improvement in the performance of a stock store with a certain ability, earning a sales share. This is directly reflected in the profit model. In Beauty will also charge the store a one-time franchise fee, but the cost is lower, between 60,000 and 100,000, to cover the cost of the previous upgrade and upgrade; the main source of revenue is the supply chain. The difference, and 3-5% of the water rake.

Starting| Integrating three- and four-line city single beauty salons,

As of October this year, In Beauty has integrated more than 100 stores in Hebei. Currently, in the process of verifying the model, it is obviously improved from the indicators of customer acquisition cost, procurement cost and efficiency. Next, the team’s main plan is to achieve 500 stores in Hebei, and then expand to the national third- and fourth-tier cities. 2019 In Beauty expects revenue of 20 million.

The In Beauty team has more than 40 people and is headquartered in Beijing. Founder Jiang Zhisheng is a continuous entrepreneur, with a 10-year supply chain in the US industry.