Author: Wu Yue, source: IT Orange (itjuzi521). The picture is from Oriental IC. “Black Dog” is synonymous with depression in the English-speaking world. It is derived from Churchill’s famous saying: “Depression in the heart is like a black dog. If you have a chance, you will bite me.”

On October 16, Korean artist Cui Xueli committed suicide at home and triggered a public tsunami. It was reported that Cui Xueli may have depression in front of her, leading to tragedy. Previously, Cui Xueli had suffered more criticisms for a long time and had greater psychological pressure. Many fans said that Shirley also showed emotional instability in the live broadcast. Cui Xueli also uploaded multiple times on ins (picture social media). Photo. At present, the truth about Cui Xueli’s death is still pending in the police, but it is not only the cyber violence itself that directly leads to the cause of Shirley’s results. Depression has also received more attention in recent years.

Depression is also called depression. The main clinical manifestations are depression of emotions, from sullen to grief, inferiority depression, and even pessimism. At present, people with mental illness or mental health in China are growing rapidly. The data of the White Paper on Mental Health of Urban Residents in China in 2018 shows that 73.6% of the respondents in the mental health survey of urban residents in China are in a sub-health state.

The huge psychological sub-health population has also triggered social concern. At present, the public is paying attention to depression and other mental illnesses. At the same time, with the support of the state, the number of relevant specialist advisory institutions continues to grow.

IT Orange data shows that there are currently 31 websites related to psychological counseling. From the year of establishmentLook around 2015 is the outbreak of psychological counseling related companies.

At this time, companies such as the Internet + psychological counseling project “light psychology”, innovative Internet + psychological service platform “壹点灵”, psychological and mental health auxiliary diagnosis and treatment service platform “Zhaoyang doctor” were born.

Investment agencies also began to focus on this area in 2014. The IT Orange data shows that there have been 48 investment events in the field so far. From the perspective of the year distribution, 2016 is the peak period of investment in the field of Internet psychology in China, such as “壹点灵”, “壹心理”, “Alpha Doctor” and other projects. Both received financing in 2016.

We classify psychosocial related companies into three categories based on the type of business:

  • The first category, platform-based companies that focus on psychological counseling, including with psychological counseling services / Mental health monitoring and other offline service agencies’ platforms, typical enterprises include: innovative Internet + psychological service platform, point spirit, professional full ecological psychological service platform, psychology and so on.

  • The second category, pan-mental health companies, mainly focus on the output of mental health knowledge, providing consulting and other light services. Typical cases include: Pan Psychology startup KnowYourself / know me Exploration, female psychological growth, public service platform, lemon psychology, etc.

  • The third category, ToB products for enterprise customers, mainly for B-end customers such as enterprises. Including: To B’s psychological service platform APP Mind e station.

Among them, platform-based enterprises mainly relying on psychological consultation usually set up a team of psychological consultants to provide free and fee-based consulting services for registered users through the platform, and some platforms also provide professional customized consulting services.

Establishing a service system around the online and offline free “speaking things”, APP private chat, telephone conversation, appointment consulting services and customized consulting services. In addition to online consulting services, we also provide psychological testing, mood radio, expert columns, online courses and other content services to provide users with accurate psychological counseling services in 8 areas including emotional marriage, emotional stress, child education, and workplace interpersonal. . The professional team of psychological consultants consists of psychology experts and researchers from the Institute of Psychology of the Chinese Academy of Sciences, Peking University, Beijing Normal University, Zhejiang University, Jilin University, and Wenzhou University.

The platform similar to “壹点灵” also has a professional all-ecological psychological service platform “壹 psychology”, providing high-quality psychological services “simple psychology”.

Pan mental health companies are more like knowledge-paying companies that are perpendicular to the mental health field, mainly providing users with free or mental health knowledge. Typical examples include KnowYourself, which relies on the WeChat public account to disseminate psychological knowledge and perspectives to users. So far, I have published a series of widely published articles on “Study: What is the “Type” of “Cannot Really Love People” and “KY Interview: The First Time of These Girls”. In addition, KnowYourself also offers online courses and services such as “Introduction to Psychological Counseling”, “Psychological Testing”, “Breathing Meditation”. At the same time, it also provides users with online payment psychological counseling services, and invited professionals such as Zhang Fengqin, a clinical and registered psychologist of the Chinese Psychological Association, and Ye Maosheng, a national second-level psychological counselor, to settle in to provide fee-based services.

In addition to KnowYourself, typical companies include the “Pearl Psychology” platform for women’s psychological growth, and Internet media brands such as Momoself also provide related services, but not perpendicular to the mental health field, but the content range includes pan-psychological Wait.

ToB products that are perpendicular to corporate customers are mainly enterprise services, providing psychology knowledge and mental health counseling services to employees. Such as the online EAP (Employee Assistance Program) tool e-station, mainly to charge enterprises, provide corporate users with psychological science knowledge, psychological assessment, online courses and psychological counseling and other services to help companies solve the high cost of staff psychological services And it is difficult to fully cover the pain points.

At present, it seems that the enterprises that have already run in the field have emerged, but the psychological counseling market in China is still at an early stage.

On the one hand, China’s psychological counseling market started late, usually in 2001 when the former Ministry of Labor (March 2008, the Ministry of Labor and Personnel merged into human resources Department of Resources and Social Security) officially launched the “Psychological Consultant National Professional Standards (Trial), and officially included psychological counseling The “China Professional Dictionary” is the official starting point and is currently under development for less than 20 years. Compared with foreign countries, China’s psychological counseling market is still in its infancy. <