From the content supply side, can “popcorn” use Hollywood’s industrial production methodology for local short video content production?
With the advent of the 5G era, the video platform has been fully rolled out, and the society is transitioning from the main consumption of graphic content to the main consumer video content.
“2019 China Network Audiovisual Development Research Report” pointed out that in 2018, the short video market grew at the fastest rate, from 5.53 billion yuan in 2017 to 46.71 billion yuan, an increase of 744.7%. Compared with traditional graphics, video content naturally has stronger and faster communication kinetic energy, which makes mobile short video marketing more and more important. iResearch’s “China Short Video Marketing Market Research Report” shows that advertisers’ intention to distribute short videos and marketing budgets have also increased year by year.
Ai Rui Consulting “2018 China Short Video Marketing Market Research Report”
With the entry of more platform players, traffic dividends peak and users are increasingly demanding content quality. These are all higher requirements for the operational efficiency of the short video industry. The demand for intermediate links with specialized capabilities has emerged. According to the “China MCN Industry Development Research White Paper” released by Laurie this year, China’s MCN (full-name: Multi-Channel Network) organization has exceeded 5,000 in 2018, an increase of about 200%.
Under the traditional “network red brokerage company”, “popcorn” is mainly through Industrialized, standardized short video content production ability to establish short video generation operations and self-operated, content training and other businesses, form a matrix based on the region The network, mainly for short video practitioners and corporate brand building.