Don’t underestimate the wallet of female players.
Editor’s note: This article is from WeChat public number “Youth Finance Development Association” (ID: xrich666 ) , author: Shen son.
Every cyber Aboriginal person will see a familiar game of game play when he is shaking the microblogging sounds: in the magnificent palace, the costumes of the beautiful costumes stand in the cloak.
△Feel this style
With just one glance, you can quickly recall the rumor that “Hua Chuan” Li Huao turned his eyes and sighed out “The swearing is the temperament”.
Frankly speaking, the domestic game industry has been controlled by men for a long time from top to bottom. Women like the game of palace games have been detained with no brains. Childish stereotyped hat.
But what makes the majority of straight men wrong is that the women who are despised are pointing to the market potential biggerthanbigger behind the game. For example, the company’s playmate era, which launched the “Gong Q Chuan” and “Palace Count” games, was listed on the Hong Kong stock market on October 8.
So, don’t underestimate female players, let alone look down on the wallets of female players.
(Note: The female-to-games mentioned below are based solely on the analysis of the psychology and behavior of most female players and do not represent all female players.)
From a girl to a love to develop
First without a feeling of color, a definition: the so-called “female to game”, and “the game of more female players” are two different dimensions of the concept –
The former is a game created by a special pointer for female players. A casual game with a high concentration of female players like “Happy Fun” and “Traveling Frog” is not included.
In fact, from the PC era, some domestic Flash games have set their sights on the female market.Games such as “,” “Long Hair Girls Dance” and other games have been on the list for years.
△I don’t believe you haven’t played
This is the oldest, most numerous, and most widely accepted dress-up game for women in the game – just a mouse drag, a gorgeous skirt, a punk fan jacket, an idyllic female vest… You can dress up on the villain as you like.
In fact, not only the game, the dressing has penetrated into every corner of the Internet, and even the “Taobao Life” in the mobile phone Taobao has the function of allowing users to change. When the QQ show red diamond aristocrats, it is very likely that they also participated in the ZEPETO brushing screen some time ago.
△Red Diamond Aristocrats transferred their love for QQ Show to ZEPETO
The cyber dressing behavior is essentially the appearance of player identity and self-awareness. It is gender-neutral, but most women prefer to use clothing to project self-awareness, expressing a sense of belonging, difference and superiority.
From another point of view, this way allows girls to express their fantasies and show their personality. It is also the “girl heart” that we often say nowadays.
For a long time, the dress-up game was limited to the “(more) change (service)” level, and neither was tapped into new gameplay nor combined with other features.
After the girls are eager to put on the little girl’s favorite costume makeup, there is a vacant girl’s heart, but they can only be alone.
Until the appearance of the C-bit “warm” of the dress-up game.
△The warmth that many players are affectionately called “warm daughters” is the big IP of dressup games
From the early years of “warm change