The speed limit is a problem that Baidu’s network disk has been vomiting for a long time, although the solution is also very simple – paying money, but for the downloading of a month’s money for several times, it is inevitable that there is a loss of cost, so Baidu network disk recently announced On-line single/single-day download acceleration service.

If a non-member downloads a file on the computer or mobile phone, you can try the 1-minute speed download. If the system judges that the network environment supports high-speed download after the trial is over, the “extended acceleration time” prompt will pop up. The optional package has 5 Minutes of 1.9/2.0 yuan and 24 hours of 5.9 yuan, which is more cost-effective. However, the words “limited time offer” are also reminding users of the possibility of price increases in the future.

After testing, the download speed is about 1MB/sec before the acceleration, and it can be increased to about 5MB/sec after a single payment. Of course, this is related to the network speed of the network.

Surely, compared to the original monthly payment model, a single charge gives users a more flexible payment option, but Guan Wei’s comment area still gathers a large number of Tucao as always, and the highest one is “No. Why is the speed limit accelerated? The download speed that originally belonged to the user became paid to unlock and recover. This kind of near-blackmail is the most criticized point of Baidu’s network disk.

Even if it has been shackled, Baidu’s network disk still insists on using speed limit as a means of charging. In the end, it is not the “pit” that he dug himself.

Network expansion of Chinese characteristics

A lot of business models in the early years were copy to China. The rise of the domestic network disk was also inspired by foreign counterparts.

▲ Image from: TechnologyAdvice

In 2007, Dropbox proposed the concept of cloud storage. Two years later, Dropbox, which has exceeded 1 million users, has become a star enterprise. Domestic products have begun to appear in the same category. 115 network disk, Everbox, cool disk, etc. are the first batch. Entering the independent network disk of the track, Baidu, Jinshan, Huawei, Tencent and other large companies have also followed suit.

Although the product form and Dropbox are similar, in terms of gameplay, has come out of the road of Chinese characteristics. Different from Dropbox’s limited space free + capacity-enhancing business model, in the era when it is still free of charge, the domestic network players have played a “expansion war”, you send 10G, I send 20G, Baidu simply put the network disk The free capacity is increased to the TB level.

Of course, similar to the unlimited expansion of various mailboxes in the same period, the network disk of 1, 2T is also larger than the actual value. Unlike the incremental backup such as iCloud, the files stored in the network disk are highly coincident with video and audio. Resources are the main ones. If the uploaded files of the user already exist on the server, they will not be stored repeatedly. That is to say, the physical space occupied by the user is much smaller than the officially claimed number.

However, although the storage cost is not high, when the user uploads and downloads a large amount of resources, the cost of bandwidth is not a decimal. This year, Baidu’s network disk responded to the user’s question about the speed limit on Weibo. The annual server and bandwidth costs put pressure on them.

What if the network disk wants to cash in, or at least keep running? Initial capacityThe volume war has blocked the road to pay for capacity expansion. Data security, backup, online decompression and other value-added services are not just needed. Advertising is still the most reliable means of realizing, but the revenue generated is also a drop in the bandwidth expenses. So around 2013, the network disk industry ushered in the first shuffle, the market share is too small, the company is not willing to burn money again, such as the grand network disk Everbox, Ali’s acquisition of cool disk, etc. has been closed.

In 2016, the “smashing the yellow” against the network disk was the last straw to crush the major network disks. The large-capacity and easy-to-share network disk has long been the focus of pirated film and television works, pornographic information and the main channels of communication. To the point where the government has to rectify, from 115 network disk, UC network disk to Sina, Tencent, 360, etc. Fortunately, there are still a few, such as 115 network disk and Tencent Weiyun, which have chosen to close the file sharing function. More network disks that were originally overwhelmed, such as UC network disk, 360 cloud disk, Thunder and fast disk, Sina micro disk, etc., simply announced this as an opportunity. Out of service.

▲ NetEase’s network disk announced last month that it will close the external entrance on November 30

Closed closure, transformational transformation, achieved a unique situation of Baidu network disk, but the situation of loss and single profit has not improved, and it is only limited if you want to be able to restrain users’ hands and feet. This kind of “loss” is quick.

Why would Baidu’s network disk be smashed?

Pay for the service you used, it was a matter of course, not to mention cloud storage is just a need, and now users