This article comes from “Picture together(WeChat public ID: yiqipaidianying) “, of: dew, FIG title: Oriental IC
“October is a gentle and full of you and us who are going to go, welcome Xiaobei to go home.” Yi Yi Qian Wei micro-bar copywriting said.
October 22, directed by Zeng Guoxiang, Zhou Dongyu and Yi Qian, the movie “Youth of the Teenagers” suddenly announced the order of 10.25 days. After experiencing a sudden dismissal three days before the release of the summer file, this sudden set of files has caused many industry stakeholders to be caught off guard.
It’s also unprepared, as well as fans who starred in Yi Qian’s millennium.
As the first movie starring the entertainment industry’s top-ranking traffic 烊 烊 ,, as early as June 27th after the “Youth”, fans of Yi Qiann’s fans “Thousands of Paper Cranes” and fans of TFBOYS “Four Leaves The grasses are all full of strength, vowed to hand over a beautiful transcript for the idol.
“The first one must be played beautifully!” is the general mentality of fans. On the Weibo, the “Double Eleven” activities in the “Easy Millennial Super Words” and the film support should be intertwined, and the feeling that the idol starring movie becomes a high-end product that fans should support is more obvious.
So, mainly for the “Youth of the Teenagers” as an example, what are the ways that fans should support movies? What effect does the movie hastily set on the fan support activities? What are the rules and trends of fans of traffic actors?
“Today is also a day to work for Xiaobei”
Fans should be aided, especially for top-notch fans. The biggest feature is organized and disciplined.
Easy Millennials have a large number of fan organizations. When they have not been dismissed in June, according to the statistics of the “Movie Information Office” under the “Let’s Make a Movie”, including the official support club of Yi Qian Millennium. The TF Family Support Association and the Yi Qian Qian Qian Backyard Alliance have organized more than 600 private events in the country. The initial fund-raising package costs nearly 2 million. The fans who participated in the private-sponsored service also presented gifts.
Parts around the package (picture from the TF Family Support Association Ningxia Branch)
Now re-scheduled, the pre-heating and preparation time for the paper cranes is less than three days. The star-chasing girls have not yet recovered from the fanaticism of the “Double Eleven” event. Come, immediately concentrate on fire and start preparing for the next battle.
Fortunately, the top-ranking fan bases are full of battles, experienced, and the early stage of summer promotion. Under the unified driving of the major fan organizations, the package activities are equally impressive and sound.
Summary of the “Youth” fans support activities
For example, after the film was dismantled, most fan organizations issued an announcement, “To save time when the package event is started again, the refund request will not be accepted during the suspension period.”
It turns out that this decision played a key role in the time of the haste. All the preparations for the summer vacation are also able to be translated into the final schedule through the organization’s timely arrangement, so that the seamless connection between the fixed and the package is achieved.
The results of the fans’ support are also reflected in the most intuitive data. The official announcement is less than 24 hours, the number of cats wants to see more than 1 million, and the total pre-sale box office exceeds 50 million.
Fans also spelled the idol name, character name, love and other words in the forecourt. The fancy confession “Little North” (the name of the character in the Yi Qian Millennium film) did not forget to appeal to the companion to leave a golden viewing position for passers-by. .
Image from the web
Completion of the package is only the first step. After winning the filming, “More people need to pay attention to which theaters are released in each area. Everyone should actively buy and see, improve the attendance rate. This is called Fill in the field. (This session needs to be marked with a lot of time periods. It is expected that there will be a small number of people. If you have fewer people, you must actively buy it!)”
At the same time, various fan organizations have also produced Weibo’s top-viewing guides, which are spread among fans, and they have nothing to do with watching the “Little White” science popularization process. How to buy tickets, collect tickets, observe etiquette, pay attention to on-site hygiene, sunken ticket stubs, etc., and remind you to prevent theft of box office behavior, such as refusal of handwritten tickets, movie tickets and other non-machine tickets, machine tickets, ticket inspection, etc. Wait.
The major social platforms have always been the main battlefield for fans. In addition to the regular operation of the meal, such as control, hot search, and data, the self-made movie should support the expression pack, short video, unified change of Weibo avatar, WeChat sports cover, and the film review to participate in the sweepstakes, etc., and quickly spread the film. After one day, he will occupy the cat’s eye and be the first in the microblog and WeChat list.
Image from the web
Offline promotion is also in full swing. As early as the “Youth of the Teenagers” was shortlisted at the Berlin Film Festival, fans put their own self-help posters on the Berlin subway.
After the 22nd order, “I wish you a “Junior’s You” box office sale” “The theater sees Yi Qiann’s online beatings” and other supporting banners immediately appear on major campuses, including Fengchao and subway stations. Various outdoor advertisements, LED projection screens and LED projection screens placed in Zunyi, Guizhou, should be supported.
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