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I will first talk about a mobile phone model – RED Hydrogen One. Have an impression? Perhaps most people don’t have much impression of this phone. Because RED was originally a professional industrial camera brand, mainly for film photography equipment. The Hollywood blockbusters you watched at the cinema on weekends are most likely to be shot with RED cameras.

In 2017, RED announced its entry into the mobile phone market and officially released the RED Hydrogen One phone, which was finally released in October last year.

But a year later, RED’s mobile phone project is facing a closed status, founder Jim JannardThe decision was announced at the same time after the announcement of retirement. Jim Jannard, the 70-year-old founder of RED, announced his retirement plan and said he was starting to shut down the Hydrogen mobile project.

The most direct reason may be that such a phone that sells for $1,295 is not performing as well. Most of the powerful creative features of Hydrogen One at the beginning of the announcement did not meet expectations or even were cut directly.

For example, the “holographic display” function as the biggest selling point has a serious drop when the consumer gets the hand, because this can not be called holographic display at all, the technical principle and the effect achieved are only the naked eye 3D, from In principle, it is not fundamentally different from Nintendo’s 3DS consoles and even older HTC EVO 3D phones.

An extension for another feature highlight is also not implemented, TheVerge mentioned in the March report that the Hydrogen One extension module promised by RED has been removed from its official website, the most important of which has a camera sensor developed by RED. And allows users to install a truly independent lens. According to founder Jannard, the design of these modules was withdrawn because Hydrogen was in the midst of a project change.

But until today, not only has the module not returned, but the entire Hydrogen project has also been closed.

In addition, Jim Jannard, the founder, did not reflect on his own problems. Instead, he pushed the reasons for the poor performance of Hydrogen One to Chinese ODMs, and he did not forget to ridicule the first time when he announced the Hydrogen Two with his new partner. Generation of Chinese partners. But according to today’s announcement, neither the Hydrogen TWO nor the successor to Hydrgen One will be truly brought to market, at least the Hydrogen brand is over.

If you have already purchased Hydrogen One for your head iron, you don’t have to worry too much about the loss of follow-up support. Jannard promised to continue to support Hydrogen One and tweeted RED’s next camera, the Komodo 6K, to say that the upcoming camera will work in some way with the Hydrogen One phone.

For many peopleThis is a disappointing ending, as there are still many people who are confident in RED and hope that they will learn from the first generation Hydrogen One to create a more practical next generation product. Looking at it now, I am afraid that RED’s ambition is too full, and the reality is too boney.

Source: MKBHD