This article comes from “Picture Together” (WeChat public ID: yiqipaidianying), author: Lv Shiming, title figure: Oriental IC.
Some people say that the ultimate way out of any industry may be due to the insurance industry.
This trend is not even the case for film whistle-blowers. It may be that the relationship you have accumulated over the years, whether it is Party A or Party B, the ultimate goal is to turn them into insurance customers.
This is of course a joke, but it must also be acknowledged that after the film industry in the face of the 2016 industry turning point and the 2018 tax turmoil, more and more Xuanfa companies are either disbanding or struggling, the industry myths of small and medium-sized Xuanfa companies. There are fewer and fewer cases.
“I don’t know, I don’t dare to ask. This may be my current attitude towards the industry’s small partners. I really don’t know that the company with friends has been dissolved one day. Maybe the newcomer will be there one day. The company that hates competitors most dismissed.”
From a friend who pronounced a friend, he can see that he is helpless to the current industry, but he has never left the film industry because of his love for movies or his feelings of being difficult to give up, although the friends who first joined together have left. Most of the time.
guarantee failure, wrong project, strategy error
Small and medium-sized Xuanfa faces seven years of itching
“Brother, are you still not aware of the situation of our company? At that time, there were also companies in China that could be talked about, but at present, the six or seven issuers in various regions are now leaving one or two people in one region, and we The salary has not been available for a long time.”
This is a photo of a friend who has been working for sir for a few days ago. The company also counted one of the companies that started working earlier in the regional distribution layout a few years ago. At the peak, there were also 100 people in the country. Distribution team.
But in 2016, the problems and risks accumulated by the industry broke out together, and the “guarantee of the bottom of the guarantee” became the key word of the year. In 2015, the hot market also allowed a large number of projects to be launched quickly. The illusion for everyone is that all films have opportunities, all videos.There can be miracles.
Although there have been several ups and downs and market changes, the guarantee has gradually failed to become the mainstream of the market, but its subsequent benefits and the impact on some small and medium-sized Xuanfa companies that are not so strong, a loss of a guaranteed project often requires The profitability of several guaranteed margins can be smoothed out, which is particularly difficult for Xuanfa companies with strong capital flows.
A good Xuanfa company must be a humanity company. It is a company with more people than it is reasonable. But China is a human society after all. It is a society that relies heavily on nepotism and emphasizes related relationships. This also makes Xuanfa company When faced with projects, they often face the constraints of strategic response and the difficulty of controlling themselves.
“Some opportunities are really good, but you have to pay a high price and bear the corresponding risks, but most leaders will be afraid, worried, and will shrink. After all, everyone has been scared, no one dares to go easily. Take risks.”
In addition to some of Xuanfa’s companies, which were temporarily formed by individual bosses, the mainland’s Xuanfa Company, which has gradually emerged since 2012, has just arrived in this year for seven years. In the past seven years, many Xuanfa companies have been established, and they have fallen. There are also quite a few. More companies rely on the success of one or two projects to maintain a basic cost of one or two years, but failure of one or two strategies will quickly collapse.
The good thing is that if you can invest money to play video and broadcast the company, most of the bosses may not have all their energy here. The film and television company may not be their main business and the main source of funds, but the company goes out of business and The salary of the employees is arrears, and the hard work is some old employees who have followed for a long time.
Industry overall stability and continuity is poor
Shenfa company risk increases
All said that the current Chinese film market is not as good as North America, and this gap is seen as a full-face and multi-angle, which makes many practitioners both envious and lamented that the gap cannot be remedied.
But the biggest advantage of the current Chinese film market is that the types of films we sell are not exactly the same, and the type richness and diversity are better than most countries in the world. This will also be the future Chinese film market. Create more opportunities.
But the current problem is that if we look at the performance of individual companies, we will find that the situation is not particularly ideal. The stability of large companies is not as good as in previous years, and the sustainability of small and medium-sized companies is also poor.
It seems that some companies have done one or two Super Bull X projects, but as long as there is a project to look away from the eye, put the dumb gun, the previous work is basically abandoned.
Because of this, the film industry currently has a large risk. The risks faced by the company are already very high. This is an important issue and challenge for the film industry.
“For us, the problem now is that we can’t get the big jobs, and the cooperation between the big companies is very close. We don’t even have the chance to eat the leftovers. The small and medium-sized projects will have the project itself profitable. Poor sex, the other party’s malicious arrears, although they can take legal procedures to defend their rights, they really look down on them.”
Talking with a company member of an industry promotion company about their company can deeply feel the dilemma that these companies are currently experiencing, although, like movie projects, the market is definitely giving the head company a good return like a head movie. However, a lot of miscellaneous things and the processing of corners and surplus materials still need small and medium-sized companies to solve.
On the surface, propaganda and distribution companies are making a lot of hard money, but the premise is that the industry has a more stable development trend. The current situation is that most of the head film and head items are compared with some small and medium-sized projects. Xuanfa itself is rarely able to get a corresponding return due to the substantial profit of the project. It wants deep participation and investment projects. Xuanfa’s own funds, energy and capabilities have higher requirements.
At least 90% of domestic small and medium-sized Xuanfa companies can’t do this.
Small and medium-sized companies are doing a lot of work,
only weight, no quality
With the depth of the Chinese film marketDevelopment, at present, almost no film is completely “naked”, but at the practical level, many people will feel that many films are “naked”, so that they do not feel any release action at all.
In fact, this and the mainland film industry have not really realized that propaganda is a very important link for a long time. This is consistent with the fact that China has always lacked service awareness. But in essence, the film’s announcement process is a highly professional service work, and he must play an absolutely important role in the entire industry.
A lot of people say that the hot pot of Haidilao is actually not delicious. Regardless of the service, his taste is incomparable with many authentic hot pots.
But Haidilao is a service that is sold as part of their company and an important symbol of their hot pot culture.
Similarly, Xuanfa is also a part of the film service. You can not declare or despise the announcement. In essence, the quality of the film is required to be good enough, but most good quality films will pay more attention to the process of publicity.
The medium-low-cost film is relatively tight, even if he can provide the cost of the declaration, this part of the cost will be stretched for the current demand. The cost of publicity for key films such as Spring Festival, Summer and National Day is basically 50 to 100 million yuan.
The overall situation of the industry is that small and medium-sized Xuanfa companies can’t change, which also makes these companies rely on the accumulation of quantity to continue the company’s life cycle.
Different companies have different experiences in their industry, and the projects they experience are very different. This also makes Xuanfa have their own projects and directions, but the problem is that not all companies accept projects. It is their own good, based on market competition considerations, most companies will push down the competition price to compete for the project, and not all the filmmakers will be willing to spend money to announce the film.
Like Chinese football hitting the World Cup Olympics, it was ambition beforehand, but when it was time for the game, I knew how bad my team was.