After the Mingzhou incident, Liu Qiangdong disappeared for a month and read a lot of historical biographies.

Editor’s note: This article is from the WeChat public account “chaotic book” (ID :luanbooks), author Yang Baishun, supervised Pan Chao.

Liu Qiangdong's second

Jingdong’s series of personnel adjustments at the beginning of the year was the recognition of Liu Qiangdong’s organizational changes in the Jingdong Retail Sub-Group of Xu Lei.

Xu Lei will adjust Jingdong Retail to the front, middle and backstage. The logic is to decouple Jingdong and transform Jingdong Retail from a field-goods match centered on sales to a consumer-centric match. However, it is still difficult for him to solve the problem of lack of traffic in Jingdong and weak ecosystem. Jingdong was designed as a closed architecture from Day1.

Not enough to open up can be traced back to the founder Liu Qiangdong in the pursuit of control in interpersonal relationships, his interpersonal capacity and control to let Jingdong have been “in situ” in the past few years. The Jinghai Road near the Jingdong Headquarters is extremely desolate, and it has been slanted across the sea square for several years or the unfinished building remains unchanged.

Liu Qiangdong's second

In 2015, he said that Jingdong’s home is his second venture. Now this is his second “secondary venture” in Jingdong.

Jingdong encountered not the outside competition, but the wall of its own. The bottom layer is whether the founder’s world view is a breakthrough in growth, but Liu Qiangdong is lagging behind in the process of rapid growth of the company. His world view and identity cognition conflict is still the ceiling of Jingdong.

First, behind personnel adjustment

The primary purpose of personnel adjustment is to correct Xu Lei and to recognize the changes in retail organization since December last year. (In January 2019, Jingdong Mall was upgraded to a retail sub-group. This article “Jingdong Retail” refers to the original Jingdong Mall)

After half a year after the Minnesota incident, Liu Qiangdong made a public reflection on the management at the opening management meeting that “Just not be late, can’t be late, can’t be late!”. At 3 pm on February 17, 2019, Jingdong Group headquarters, Liu Qiangdong pain Chen