The rapid growth of Yuanxiao Forest, in addition to channel and brand capabilities, has also taken a healthy and young ride.

Acquired from multiple independent sources, YuanThe forest is about to complete a new round of financing with a financing amount of 150 million yuan, led by Longhu Capital Investment, sorghum capital and black ant capital and investment. According to people close to the transaction, the post-investment valuation of this round of trading is 4 billion yuan.

In July this year, according to “LatePost”, Yuanxiao Forest was active in the capital market with a valuation of US$580 million (4 billion yuan). According to the news, the brand side of the financing stage is relatively strong, especially in terms of valuation. It is reported that two first-line institutions have had in-depth contact with Yuanxiao Forest, but the transaction valuation is about 2 billion yuan, so they failed to make a final share.

Before this, Yuanxiao Forest was awarded the Angel Wheel financing of Guangxun Zhongying, Haosen Yangguang Management Consulting and Challenger Capital in May 2018. In March of this year, it won the A round of Qianxian Times and Fengshang Capital. Financing.

For the new round of financing news, the official confirmation of the Yuanxiao Forest, the other party did not comment.

This innovative beverage company, established in 2016, is a sugar-free home, a sugar-free lifestyle that focuses on the healthy and delicious beverages of the younger generation. It has 16 products in 6 categories, including Fruit tea, tea burning, Yuanshui water and other beverages, this year also launched the collagen water “pamp muscle” and corn mustard tea “light beauty tea.”

The burning of tea and bubble water has become a brand explosion product, paved into the convenience stores and supermarket channels of first- and second-tier cities, this year Tmall 618, Yuanyu Forest sold a total of 2.26 million bottles of beverage, equivalent to 90 times the daily sales, one Jump into a TOP1 merchant for water drinks. According to a financing document, the company’s operating income in 2018 is about 200 million yuan. It is estimated that the annual sales revenue in 2019 will reach 700 million yuan.

Yuanyuan Forest Director and Actual Trader Tang Binsen, former CEO of social game developer Zhixingtong, founder of Happy Farm, and the founder of Challenger Capital. Because of the sight of the beverage market, the Yuanxiao Forest was founded and many professional managers were found to be responsible for specific business operations.

 Exclusive | Yuanxiao Forest is about to complete a new round of financing of 150 million yuan, with a valuation of 4 billion yuan, Longhu, Gaochun, BlackAnt capital injection

In the consumer goods arena, such high valuation transactions are rare, we have combed it in detailThe growth of the forest, believes that the company’s rapid growth, in addition to channel and brand capabilities It is also a healthy and young ride. In short, the reason why Yuanxiao Forest has a high valuation of 4 billion can be said to be a “healthy version” of cola for young people.

On the one hand, along with the awakening of young people’s health awareness, the whole series of products of Yuanxiao Forest have been transformed into “sugar-free”, and bubble water has become a healthy substitute for carbonated drinks, so it is welcomed by young people;

On the other hand, the three-year rapid development of the Lantern Forest has also caught up with the frenzied expansion of convenience stores, greatly reducing the time and cost of the brand entering the channel, and at the same time accelerating the Lantern Forest because of the high degree of overlap of the customer base. Offline access.

The TMT investment boom has receded. With the maturity of e-commerce and offline channels, consumer goods have also ushered in a good time to start a business. More and more organizations have begun to pay attention to investment opportunities in the consumer brand sector.