More and more life is inseparable from mobile phones. In addition to sleeping, we are connected to the Internet world at the screen almost all the time, so that the virtual space has actually become a part of real life.

According to QuestMobile’s “China Mobile Internet 2019 Spring Report, Chinese people spend every day The time on the mobile phone is 5.49 hours, which has exceeded the average mobile phone usage time (5.4 hours) for Americans. Young people and mobile phones are more intimate. A report from Peking University shows that the daily use of mobile phones after 95 is 8.33 hours.

This means that in addition to sleep time, smartphones take up one-third of our lives. However, things are extremely counter-productive, and more and more people are trying to escape from mobile phones and the Internet, especially young people.

A former UK student of 5,000 students from public and private schools A survey>, 71% of respondents said they would take some steps to escape social networks because social media has a negative impact on their emotional health.

57% of respondents said they were humiliated on the Internet, 56% thought they were on the verge of addiction, and 52% said social media made them look and live better. Not confident.

For those who have already started working, mobile phones blur the boundaries between work and life. Many companies require employees to stay online during work and weekends. As the owner of the mobile phone, people even lose the right to shut down.

There is demand for business opportunities. The popularity of smartphones and 4G networks in the past 10 years has allowed the Internet economy to develop rapidly. Now the idea of ​​young people fleeing from smartphones has driven offline Experience Economy.

Experience economy is not a fresh concept, as early as 1970 American futurist Alvin Toffle is in the future In the “Future Shock”, the concept of “experience economy” is mentioned. He believes that the experience economy will be the next wave of economic development after the agricultural economy, the manufacturing economy and the service economy.

The so-called experience is an activity that interacts with each body in a personalized way to form an unforgettable memory. The book “Experience Economy” points out that experience brings more happiness than possessed goods, authors believe that if it is to customers and it When the time spent together is charged, then it is the enterprise in the era of experience economy.

When this concept was put forward, the Internet was far from universal, and it seems that the experience economy should encompass both online and offline experiences. But the offline experience is still an important part of the experience economy, the so-called IRL (In Real Life).

Even social networks such as Kanye West, Lindsay Lohan, and Justin Bieber have public representation needs to disconnect the network at some point to experience real life (IRL).

The world’s largestEventbrite, the event platform, released a investigation report for millennials last year. Millennials (about 80 after and 90 after) are called “experience generation” because 89% of them have participated in at least one offline activity in the past year, and 55% of millennials said they are More time spent on activities and life experiences than ever before.

A McKinsey report also reached a similar conclusion. This report shows that Millennials spend more on entertainment, gym membership cards, and physical training courses each month than other age groups.

▲ Image from: unsplush

In today’s highly developed social networks, young people’s demand for real-life experiences is increasing. 77% of millennials say their best memories come from their experience of participating in live events.

The millennial generation is currently the largest generation in the United States, and it has gradually entered the age of strongest purchasing power. According to Greenlight InsThe prediction of ights, the market size of the Location Based Entertainment will reach $12 billion by 2023.

There is even a prison theme hotel in Korea. Many white-collar workers have evaded work pressure and sent themselves to the prison. “Hand over your mobile phone and watch and live in a 6-square-meter “cell” to enjoy the rare moment of solitude.

But the more realistic situation is that the online and offline experience is no longer fully cut. The Eventbrite report shows that a large number of young people are keen on offline activities, but 48% of respondents also participate in live events in order to have something to share on social media.

Modern people’s emotions on smartphones are contradictory. On the one hand, they hope to get rid of the anxiety and pressure of their smartphones. On the other hand, they hope to share the beautiful moments in real life on social platforms. Red photo and high-altitude cafes disguised as five-star hotels cater to this mentality.

In the movie “Top Player”, the manager of the VR World Oasis finally decided to let the oasis close for two days a week, so that people can invest more time in the real world, and the real world experience from the Internet is becoming more and more The more extravagant.

The title map is from: Quartz< /p>