Delayed to enter the 5G market, in addition to Cook’s rhetoric, the real reason is that Apple is trapped in 5G smart phone modem (baseband chip).
Apple is finally launching a 5G phone.
According to the news on October 30th, the Nikkei Asian Review quoted people familiar with the matter as saying that Apple plans to launch three 5G versions of the iPhone in 2020, and that the three iPhones will ship at least It has reached 80 million units.
The report also revealed that in addition to supporting 5G, the three phones will also be equipped with the world’s most advanced mobile processors, as well as technology-leading screens. Apple hopes to surpass Huawei with these three flagship phones and return to the throne of the world’s second largest mobile phone manufacturer.
This is basically consistent with expectations. In September this year, well-known Apple analyst Guo Mingxi predicted in the report that the three iPhones that Apple will launch in September next year will support 5G, and will upgrade the metal middle frame and outer casing, and the price will also rise.
The 5G market is already in the rain, but Apple seems to be still 4G.
In the early morning of September 11, Apple released new products at Apple’s new headquarters in Apple Park’s Jobs Theatre, but does not support 5G networks, including the iPhone11. CEO Cook said that 5G is not provided because “there are still many problems to be solved at the current stage of 5G, and there are some advances.”
In the October 31 earnings conference call, Cook said: “We are seeing the current sales performance of iPhone 11 and iPhone 11 Pro/Max is very gratifying.” iPhone 11 series continues to heat up, Guo Minghao report is expected to iPhone11 The series shipped to 70-75 million units in 2019, which is likely to be higher than this figure.
There is no delay in entering the 5G market. In addition to Cook’s rhetoric, the real reason is that Apple is trapped in a 5G smartphone modem (baseband chip).
In the past two years, Apple and its only chip supplier, Qualcomm, have been involved in litigation disputes. The iPhone has been plagued by signal problems during its transition from using Qualcomm and Intel baseband to using Intel baseband. According to the Hainan Daily, Intel is not only questioning the quality of its signals, but its ability to deliver 5G baseband chips as scheduled also makes Apple “lost confidence”. Apples lacking “core” can only cooperate with Samsung or Huawei, and the former refused it.
In April of this year, Apple and Qualcomm reached a settlement and decided to launch a 5G iPhone equipped with Qualcomm chips next year. But Apple still wants a self-developed baseband chip. For this reason, Esin Terzioglu, the vice president of technology at Qualcomm, was hired and later bought Intel’s baseband chip business.
Apple said that in 2022, it will be ready for self-development of iPhone and iPad.5G modem, of course, this is also seen as a very aggressive goal.
At present, in addition to Apple, other head-to-head mobile phone companies such as Huawei, Samsung, OPPO and Xiaomi have launched 5G mobile phones. Especially in the Chinese market, Chen Xiongxiong, deputy minister of the Ministry of Industry and Information Technology, has announced the official launch of 5G commercialization. 5G is already the focus of mobile phone manufacturers and consumers. The situation of the iPhone without the 5G is likely to change in the high-end market. and Apple can’t wait.