Author | Uncle Cat, original title: “Domestic prevailing” Why is the double speed feature being collectively boycotted in Hollywood? “, the cover is from the original video screenshot
The “double speed” function has become the “standard” of the domestic video app, and the “double speed + drag progress bar” has become the normal operation of young people’s pursuit. Youku even introduced the 3x speed mode, but in foreign countries, “double speed” is not common.
On October 29th, Netflix introduced the “double speed” feature in the beta version, allowing some users to change the viewing speed on their phones or tablets, including video at 0.5x, 0.75x, 1.0x, 1.25x, 1.5x equal speed playback.
But what people didn’t expect was that the speed of this domestic film and television circle has long been used to play the function, but in Hollywood it seems to be a flood of beasts, once tested, it has been denounced and resisted by many Hollywood film and television producers.
Why is the domestic “double speed” implementation unimpeded, and few people have questioned this, but in the countryWas it boycotted? What has led to a completely different attitude towards “double speed” at home and abroad? For the film and television industry, is it a blessing or a curse?
The Hollywood boycott is actually the way the content is rendered
“Speed” can change the playback rate and speed up the brushing, and “double speed” playback will not miss important episodes compared to “drag progress bar”.
This “humanization” feature is very popular in the country, but it has been resisted in Hollywood.
For the double speed, the director of the “Love Two or Three Things” co-authored with Netfair, said: “Netflix, don’t force me to call every director and master on the planet to boycott this function. …we have provided you with a good episode, please keep them in the way they should be seen.”
Aaron Paul, starring “Desperate Poison” and “Renewal”, said: “Netflix can’t go it alone, that means they control other people’s works of art and destroy them.”
The ant man director Peyton Reid said: “This idea is very bad, and every director I know and I will fight against it.”
“Spiderman: Parallel Universe” director Peter Ramsay said: “Is not the design of every kind of thing, must comply with those mostLazy, the most unproductive person?
Obviously, the reason why Hollywood resists the “double speed” function is actually to resist the way in which content is presented, and to resist the bad movie experience of “double speed”.
The film is the art of audiovisual, Hollywood is pursuing 3D, IMAX, 120 frames, is the ultimate viewing experience. The “double speed” of mobile phone broadcasts, in the eyes of Hollywood big-name actors and directors, is actually a kind of film and television drama (especially classic film and television dramas) Insult is a kind of trampling on the fruits of film and television labor, and it is also a provocation to the integrity of film and television works.
Once “double speed” is popularized on the distribution channel (in fact, it has become popular in the country), a 60-episode TV series, viewers use 30 The set time can be finished. A 175-minute “Godfather”, if you watch it at 1.5x speed, you can read it in 117 minutes.
Netflix responded with the fastest speed after being publicly opposed by some producers.
The chairman of Netflix said that this feature has been on the DVD for a long time, and many users have asked for the introduction of Netflix. We have been trying new ways to help members use Netflix.
There was such a strong opposition, probably Netflix was not expected. Netflix chairman said that the function will not be implemented in the short term, and whether it will be implemented will depend on test feedback.
There is no resistance in the country to “double speed”
The domestic “double speed” can be popularized, and it is basically forced by the “water injection drama”.
There was a water-drawing drama. Many netizens said, “The story is too draggy, too much memory, too slow to talk, only hate not four times faster.” “Many dramas do not open twice the speed, I am anxious for him…”
In order to alleviate the audience’s dislike of the water-filling drama and to retain users as much as possible, the video software has invented the “double speed” function, which can reach 2 times speed.
The drama that was originally extended by the production company, in this way, was shortened by the audience by the “double speed” method. Under such circumstances, “double speed” is expected in the country, is the trend of the times, is the general pursuit of domestic netizens.
Hollywood resists film and television to protect the integrity of the work and to protect the way the work is presented. The domestic “water injection drama” is prevalent, the industry itself does not respect the drama, where is there to denounce the “double speed” broadcast?
Even senior domestic fans have already summed up a set of “double speed” rules, European and American dramas are played at normal speed, Japan and South Korea play 1.25 times speed, domestic dramas are generally 1.5 times + fast forward.
The audience expects a high-quality drama that “do not want to miss a frame”, but most of them are “footprints that are a waste of time”.
In this sense, the invention of “double speed” is really great, and even became the “just-needed” of the domestic audience network.
whether the audience should be given the right to choose?
Although Hollywood collectively resisted Netflix’s “double speed” function, it believed that “double speed” was a great damage to the viewing experience, but fromNetflix’s response also shows that even in the United States, viewers have a strong “double speed” demand.
In fact, the “double speed” function does not deprive people of the right to play normally. The wonderful movie and TV dramas will naturally not be fast-forward, and only those who are bored will use it. “Double speed” is just to let the audience have a choice when the drama is boring.
But it’s clear that Hollywood doesn’t want viewers to have this option.
In the face of Netflix’s “double speed”, Brad Bird, director of “Superman Story” and “Mission Impossible 4”, said: “Another super bad idea… is a very bad movie experience. Cut again.”
Here, Brad Bird used two “again” characters. The subtext is that the original small screen of the mobile phone is already a very bad viewing experience. Now “double speed” is even worse.
It’s true that Hollywood’s boycott is not just “double speed,” but also the online distribution of Netflix movies.
The reason why Hollywood resisted was because the films that Netflix used to test the water were big movies, which directly hurt the interests of traditional theaters. Moreover, once Netflix is successfully implemented and implemented on a large scale, it will directly challenge the business model of cinema screening, which will inevitably bring about a revolution in the film industry.
There is also a network distribution in China, and even new products such as online movies. The reason why domestic cinemas do not resist is because the current online movies are lack of competitive small films in the cinema, and it is still unable to shake the traditional cinema.
Netflix walked all the way, like the bulldozers, subverted Blockbuster and cable TV, and now came over and tried to push down the cinema line, and the current online movies are still subversive.
However, whether it is online distribution or “double speed” function, it only provides viewers with more viewing options and viewing experience.
But I have to admit that the experience of “double speed” is not a commendable experience for film and television dramas.
2x speed playback has seriously affected the performance of the drama, the actor’s speed of speech, action expressions will have some exaggeration, many expressions, details will also flash through, and even produce a magical “ghost” effect.
And, once you get used to “double speed”, you may not be able to go back. After watching the drama at a double speed for a long time, not opening the double speed is like slow motion.
“double speed” does have certainThe audience demand, but the Hollywood leaders worry is not unreasonable, and from an industry perspective, Hollywood’s move to resist “double speed” is undoubtedly wise.
Like the country, the audience is already “addicted” to double speed, and it is impossible to let the audience throw away the “double speed mode” now.
Perhaps, when the audience can actively switch from “double speed mode” back to “normal mode”, it means that China’s film and television drama has really improved.