This article is from WeChat public account: China Times (ID: chinatimes) , author: Di Ling month, from a chart title: Oriental IC

Recently, after the “Span class=”text-remarks” label=”Remarks”>(ZTO) took the lead in double price increase, Yuantong Express (600233.SH) also announced to join the price increase camp, everyone can not help but guess who will be next? In fact, in addition to SF Holdings (002352.SZ), it has become common practice for other couriers to continue to increase prices from 10 to 15 days. Large customers are more affected.

On October 31, a person familiar with Yuantong Express disclosed to the China Times that the company’s express delivery will increase in the peak season, and Taobao’s business volume accounts for 5 to 60% of the total number. Also working with the company.

The “China Times” reporter noticed that although the express price in the peak season is increasing, but from the monthly sales data of each express, the single ticket price drop is a big trend. Zhongtong Express said in its earnings report that the business relies heavily on Alibaba’s ecosystem. Alibaba’s needs and requirements may increase the company’s business costs, weaken contact with end customers, and even Destroy existing business models.


One, double eleven express price increase is normalLarge customers or affected

Each year’s double eleven is the “land of competition” for e-commerce, and it is also the busiest day of express delivery. The business outlets are full of tickets, and some outlets even have more tickets to overflow the door.

The demand is good, and often the price will rise, and express delivery is no exception. As of October 29, two express delivery companies have announced price increases.

On October 15th, Yuantong Express released the “Customer Book on the peak season response plan” on its official website. The company said that in order to ensure the safety and stability of the express delivery service during the peak season, the service quality and customer satisfaction are guaranteed. The cost of employing, car, and venue expansion on the various links of express delivery, transfer, transportation, and dispatch will increase. Yuantong Express will adjust the express delivery fee from November 11, 2019. The specific adjustment range is determined by the local service branch. The head office guides the recommendations and implements them in accordance with their actual conditions.

On October 11th, Zhongtong Express took the lead in price increases. The starting date was also November 11th. The specific adjustment range was implemented by local service outlets based on the guidance of the headquarters and combined with their actual conditions.

Rongda, Shentong and Yuantong have not issued a clear notice.

A Tmall flagship store customer service staff told the China Times reporter, The annual double 11 courier fees have increased, it is already a practice, that is from the day of the double eleven began to rise, usually It lasts 10-15 days and varies slightly from region to region. “These couriers are all opened.” The above-mentioned customer service staff suggested to reporters that the price increase is 0.5-1 yuan per kilogram, and the small pieces have little effect.

A staff member of Zhongtong Business Network admitted to the “China Times” reporter that the price increase is mainly for large customers, and there is no change in the spare parts.

However, After the price adjustment of Yuantong and Zhongtong, SF chose to “do not move”. “Double eleven does not raise prices.” “China Times” reporter visited a SF outlet, a SF Express said that the original SF price is higher than other courier prices, if the price increases, it may be rare People choose SF.

The reporter noted that more and more e-commerce companies are also using SF mail, and not only stay on the “four links and one”.

“Shunfeng is also facing a transformation. Because electronic invoices are gradually becoming mainstream, the number of paper invoices is reduced, and the amount of express delivery needs to be reduced. In the case of an office building, there are about 1,000 votes in the previous day, and 4 or 5 people need to collect it. Now, there are only a hundred votes in a day, so SF is also entering the e-commerce market. Taobao’s customers are in high demand.Big. “The courier explained above.

Second, single fare slides into a trend

At present, there are only four express companies listed on the A-share market: SF, Yuantong, Shentong and Yunda. Zhongtong is listed on the NYSE. From the monthly operating data disclosed by the above four A-share express companies, the difference in express fees can be seen.

The announcement shows that in September 2019, the revenue of Yunda Express Service Business was 2.772 billion yuan, up 158.58% year-on-year; the completed business volume was 887 million votes, up 40.57% year-on-year; the single ticket income was 3.13 yuan, up 84.12% year-on-year.

Shentong Express Service business revenue was 2.047 billion yuan, up 30.33% year-on-year; completed business volume 725 million votes, up 50.64% year-on-year; single ticket income was 2.82 yuan, down 13.5% year-on-year.

Yuantong express service business income was 2.216 billion yuan, up 16.7% year-on-year; completed business volume was 8.1 million votes, up 42.19% year-on-year; single ticket income was 2.73 yuan, down 17.93% year-on-year.

It is not difficult to see that in September, all three couriers achieved business volume and revenue growth. However, only Yunda’s single ticket revenue increased year-on-year, was 3.13 yuan, and the other two were still 2 yuan + stage.

It is worth mentioning that SF, which is known for its high price, is another scene, but it can’t avoid the downward trend of unit price. According to the announcement, in September 2019, SF Express Logistics’ revenue was 9.882 billion yuan, a year-on-year increase of 22.33%; business volume was 454 million votes, up 37.99% year-on-year; single ticket revenue was 21.77 yuan, down 11.32% year-on-year.

Not only that, the National Post Office data shows that the average unit price of express delivery business in the first half of 2019 was 12.2 yuan, down 1.6% year-on-year. According to special items, the average unit price of the same city, off-site and international parts were 7 yuan, 8.1 yuan and 53.6 yuan respectively, which showed a downward trend compared with the same period of 2018.

The chief consultant of the consulting network Xu Yong has repeatedly said that the express delivery company is very sensitive to the price, and the adjustment of the price makes the company very contradictory. If the price is not reduced, the price will be competitive, and the cost pressure will increase after the price reduction. Nowadays, in order to cope with fierce market competition and obtain more business volume, express delivery companies can only go on the cutting edge of low prices.

Three, Zhongtong’s “Ali dependence”

“The basic four-way has a tacit understanding, within 3 kilograms, the courier only needs to pay five or six yuan to the company, the other is the courier (or Franchisees all. In terms of dispatching fees, SF sent 1.7 yuan/ticket, and received 2 yuan/ticket, which is fixed; the four-way one-piece dispatch is 1 yuan/ticket, or lower, The business depends on the business ability. For example, a ticket of 20 yuan may only need to pay 10 yuan back to the company, thus earning the difference.” A courier revealed to the China Times that this also indirectly tells the profit model of the express delivery.

What is the current status of the express delivery industry?

“Our business relies heavily on Alibaba’s ecosystem. Although we plan to expand and diversify our customer base, but for the foreseeable future, we still expect to rely on Alibaba. Ecosystem.” Zhongtong Express wrote directly in the earnings report.

“Although Alibaba is not our direct customer, it can have a significant impact on the way it trades on its e-commerce platform, including fulfilling orders through the preferred courier company that instructs each order. In order to maintain and promote us and Ali Baba’s cooperation, we may need to meet the needs and requirements of different participants in the Alibaba ecosystem, such as the use of digital shipping manifests initiated by China Intelligent Logistics Network Co., Ltd., or through Alibaba’s central logistics information systems and solutions Businesses can solve problems.These requirements and requirements may increase our business costs, weaken our relationship with our end customers, and even undermine our existing business model.” Zhongtong Express added.

This article is from WeChat public account: China Times (ID: chinatimes) , Author: Di Ling month