In the case of domestic mobile phone manufacturers’ efforts, does Gree choose to rush? At present, Gree did not give a clear explanation, but denied the speculation that “Gree does not make a mobile phone”. In the end, it will not be announced until the 18th shareholders meeting.

Editor’s note: This article is from “Daily Economic News”< /a>, Reporter: Ouyang Kai, editor: Chen Junjie.

On October 31, Gree Electric (000651, SZ) announced that it intends to amend the company’s articles of association. Among them, the scope of business has added the contents of “R&D, manufacturing, sales of new energy power generation products, energy storage systems and charging piles”. Deleted “operating in telecommunications business and value-added telecommunications services”. This has led to speculation that Gree Electric will no longer be a mobile phone.

On November 1st, Gree Electric related people denied the outside speculation when responding to the “Daily Economic News” reporter, saying “no mobile phone”, it also said that it will be in November The shareholders’ meeting on the 18th explained.

In this view, perhaps Dong Mingzhu has not given up on the mobile phone business. In the past few years, whether it is the opposition of shareholders, the questioning of public opinion, or the bleak sales data, it has not affected Dong Mingzhu’s determination to make a mobile phone and to make good decisions.

Is the phone still “true love”?

On October 31, Gree Electric announced that it is scheduled to hold an extraordinary general meeting of shareholders at 14:30 on November 18, and the deliberation bill includes the “Proposal on Amending the Articles of Association”. The content shows that Gree Electric revised the company’s articles of association and proposed to delete the telecommunications business and value-added telecommunications business.

Some analysts believe that this move means that Gree’s mobile phone business has ended in a complete failure. It also shows that Gree’s future focus will remain on the traditional manufacturing sector and continue to expand horizontally in the existing field. Some people in the mobile phone industry even commented on this, “This is another mobile phone brand is about to withdraw from the historical stage after the second self-cutting of 360 mobile phones this year.”

Regardless of how the outside world interprets this, since 2015, Gree Electric Chairman Dong Mingzhu has announced a high-profile announcement to be a mobile phone. So far more than four years have passed, Gree mobile phones are still full of controversy in the market.

“Daily Economic News” reporter learned that Gree mobile phone has developed a total of three generations, the first generation listed in 2015, priced at 1,600 yuan, when the boot animation is Dong Mingzhu’s personal picture and signature message. Dong Mingzhu also said at the time that Gree’s mobile phone was in short supply, and sales of 50 million units were no problem. It would not be a problem to sell 100 million units in the future. But the final sales did not meet expectations.

In 2016, the second generation of Gree mobile phones went on the market and the price also rose to 3,599 yuan. At that time, Dong Mingzhu said that the second generation is not only beautiful, but also quite user-friendly.