This article is from WeChat public account: see over (ID: ikanlixiang) , author: Lin blue, title FIG. From the movie “Tang Bohu points Qiuxiang”

“How do you like this son” “Good duck” “Let me Kang Kang” “Rain girl without melon” “Tainan” “Blue thin mushroom”·································· After a few, I know a few stalks behind them?

The rapid changes in the Internet age can be seen in the buzzwords of countless nights. I have to admit, now you just have to break the net for a few days, you are very likely to beLanguage barriers are rejected outside the wall.

The philosopher Wittgenstein once said that our daily life gives the language a specific meaning, and without understanding the world, we cannot understand the language there.

There are countless online buzzwords that have just become popular a few weeks ago. The origins of each have their own stems, but the reasons for their popularity seem to be more interesting.

1. Network Language, an Internet-featured collective performance art

The birth and spread of online language is a “collective performance art” with nostalgic color.

We found that many of the phenomenal hot words are supported by a classic old work. It is not necessarily better than the present, but it has left the most enduring mark in people’s minds.

The “Ba Lala Little Magic Fairy” which produced “the rain girl without melon” and “How do you like this son” is such an example. Because we used to be a small audience of this magical TV series, when someone traces it back and captures new jokes, it can evoke a large area of ​​resonance.

In today’s information explosion, there is probably nothing more likely to find people in the same circle than nostalgia. We always like to look back, because only the past is ok and safe. The past world is not rich today, so I have seen it, you have seen it, ta has also seen it.

In this process, we reconfirm a common attribute, looking for a place in the group and group ownership.

What’s more interesting is that this “collective behavioral art” is no longer just a game of a group of network pioneers. As Internet technology continues to spread downward, the network language has also begun to adapt downward.

From the “blue skinny mushrooms” of the rural youth, to the old song “Dark”, this dialect text with a slightly “earth” color seems to be more likely to hit the collective mood and start to be strong. Cultural counterattack.

Language, because of its inherent symbolic power, was once a power game belonging to the elite. But today’s online world, we can observe that the more popular the words are, the easier it is to dominate the expression of mainstream language.

In this era of elegance and popularity, the self-deprecating and ironic on the Internet deliberately avoids the official, poetic language and lowers the aesthetic standards of language. In fact, it is also in pursuit of a collective sense of security.

After all, in the online world, people no longer need the superiority of the other, but they can no longer be reluctant.

2. Previously used typos were for X, now typos are for stupid

With the help of the collective sentiment and the help of the Internet social platform, the spread of online language is naturally very fast.

A hot word may come from a reply from a community forum. After a period of exposure, it began to appear on the intensive video barrage, and then processed into an emoticon package by other enthusiastic netizens, eventually becoming a popular microblogging WeChat. The main cause of the mainstream social platform (meme).

The concept of meme was introduced in 1976 by scientist Richard Dawkins

A decade ago, Internet socialization was fresh after 85, 90 years of student age. At that time, the language usage of the uncommon words was completely good-looking, and completely abandoned the communication efficiency, which was enough to show people’s persistence in expressing their individuality.

It is true that this new space, freed from the supervision of parents and teachers, is a good place to escape from everyday life. It seems that it is a childish but very punk performance art.

Reviewing today’s popular homonyms or pinyin abbreviations, their birth is separated from personal aesthetics and based on cultural events. Most of these buzzwords come from entertainment works, and they usually spread virally with the matching expression pack.

For example, “Let me Kangkang” comes from an educational advocacy film “If you know that boys will be sexually abused”, if you have carefully read the expression of the video in the video, it is actually a round word. “Look at”, but adding the expression of the wrong word accelerates its speed of transmission. First, such erroneous words have a sense of expression of low prevalence, more affinity in network communication, and secondly, it is in line with the background of cultural events, and it is more likely to trigger the language resonance of the group.

For example, the recent popular “Tainan”, originally fromA little joke:

The polar bear asks the penguin: “Why don’t you come to see me?”

Penguin replied: “I am too young.”

After a netizen combined the penguin’s phrase “I am too South” and the mahjong card “South”, I made the expression packs such as “Tainan” and “Southern Canada”. Because “too difficult” was originally a mantra of many people. After encountering the mahjong card, a folk representative board game, it was quite a bit of a playful taste, which quickly fermented.

The “duck” that replaces the word “呀” also has the same spread. By combining with the cute Donald Duck emoticon package, “Duck” has been loved by many netizens, especially girls.

It’s not hard to see that emoticons play a key role in spreading today’s online language. To some extent, this continues the focus of Martian’s focus on visual effects, but the focus here is not on aesthetics, but on a visual background for buzzwords. The emergence of it gives a buzzword a more reliant picture. The text is spread more widely, and eventually it is widely known, and the text can return to itself.

Because there is a story behind it, the use of typos on social platforms no longer leaves an unknowing impression, but instead conveys the tone and image of the speaker.

With a round of re-creation, people not only completed the relay output of cultural imagination, but also deepened the layer adhesion in this process.

3. Our social relationships are maintained by “nonsense”

The production and use mechanisms of Internet social languages ​​vary, but they exist to establish and consolidate a circle of identity.

In the Internet world, people are close at hand, but they are also blurred. toYes, the emerging online social language has become an important tool for distinguishing groups – if you say “good morning duck” and I happen to be preparing to send out the expression pack of Donald Duck, we are a circle of people.

The lack of physical contact is another feature of Internet social interaction. In real-life communication, we can often express emotions and character through expressions and tone; on social platforms, it is difficult to do it only by words. Therefore, the use of some network hot words can effectively express emotions and reduce the virtual communication caused by no biological contact.

A decade, the changes in mainstream social platforms have caused individuals to have different demands in today’s and past network circles. In the past, Mars literature paid attention to the difference in a circle. On the contrary, the low-sounding pursuit of homophonic typos emphasizes the collective carnival.

In the QQ space era, people can post articles, create photo albums, set up music playlists, and design pages on blogs. The popular social platform at that time gave individual users a lot of space to build their image, so Mars, a text that now looks very curious, was a good tool at the time.

In the microblogging era of thumb sliding screen, the platform weaves a network that is more accessible, and all kinds of information are pervasive. In a 5-inch small screen that slides five or six microblogs at a time, the user no longer just stares at one person, and the individual’s image is naturally weakened. At this time, people’s social focus shifts from showing themselves to observing what is happening in the world, and then choosing to participate or not to participate.

The famous anthropologist of the twentieth century, Bollislav Malinowski (Bronisław Malinowski) was once in the paper “The Communicative communication for the first time in Problem of Meaning in Primitive Languages(Phatic CoThe linguistic concept of mmunion) is the communication for the purpose of establishing relationships rather than conveying effective information. The “weather is good today” commonly used in our lives, “How are you doing?” are examples.

Based on this concept, scholar Michele Zappavigna relayed in the article “The Construction of Community on Social Media”, in an infinite microblogging (microblogging ) On the social platform of , it is more important to consolidate and develop communicative relations than to disseminate ideas.

In today’s social environment, we are encouraged to like, comment, and forward content that resonates with us. These features can be understood as phatic communication that builds relationships and conveys ideas. Network language is a new era of social “nonsense” hatched in this interactive relationship.

It is obvious that you can say “Let me see”, but I want to say “Let me be well-being”. Behind such a multitude of actions is actually seeking a spiritual connection. The online buzzword itself does not have much practical significance. We use it to create a cultural resonance. Gradually, the person who uses it does not necessarily need to know the reason, as long as you get involved, you have a place in this group.

Of course, in different social contexts, the emergence of these “nonsense” will also carry far-reaching significance. For example, in order to continue to discuss certain things, people in a circle will create homophonic words and use it tacitly to evade force majeure. This small but true resistance is a bottom-up cultural phenomenon. It is not only consolidating social relationships, but also maintaining rights.

The existence of these network languages ​​constitutes the most lively part of this virtual space, letting out a bit of arrogance for the high-pressure boring real life. It represents the whims of a group of peopleThe idea is a creative cultural factor.

The speed of the times is getting faster and faster, and we will be overwhelmed by the round of online hot words.

I hope that many years later, when you think of the slang words that you have used, the signatures you have written, the one that comes to mind is a punk.

This article is from WeChat public account: see over (ID: ikanlixiang) , author: Lin blue