In early 2016, the FBI hoped that Apple would develop software to unlock a suspect’s iPhone. Syed Farook, a machine owner, killed 14 people in a terrorist attack in San Bernardino, Calif., a few weeks ago.

Apple helps the FBI extract data from the suspect iCloud account, but some data is still not available. The FBI was unable to open the phone because it did not know the phone password.

On February 16, 2016, US Magistrate Sheri Pym ordered Apple to develop backdoor software for the FBI. The order was rejected by Apple. Cook believes that the order will threaten the security of all iPhone users. Calling the iPhone password means creating a backdoor in its iOS system, and it can also be used to snoop all other iPhones.

That is because of the fact that the public began to realize how persistent Apple insisted on user privacy.

At the beginning of this year, Cook published a column in Time magazine, calling on the US Congress to pass comprehensive federal privacy legislation to allow consumers to defend their privacy more effectively.

In that article, Cook said that consumers should be able to delete their data in service providers as needed, freely and conveniently, and slam the data broker “shadow economy”: and those who track Users, companies that collect their data and then sell those data for profit.

Apple last night launched a new “Privacy” page Open to users After the launch of new hardware and new systems this year, their own technical translations of privacy, including Safari, maps, photos, information, Siri, wallet, health and Apple account login, will have new features in the privacy interface. Related introduction.

In fact, every generation of iOS updates and the release of new hardware, Apple will update the privacy rules according to the new features, and open to the user, so that users can feel at ease. For most ordinary users, the most relevant privacy issue with life may be that advertisers read mobile phone data to push ads that appear to be targeted recommendations, making users feel that their lives are being seen. And just for this single problem, Apple has made quite a lot of adjustments since the iOS 6 era.

Knowing users Coa has made an inventory of the question “Is iOS more secure than Android”, there are some key parts worth seeing:

In iOS 5 and earlier, Apple allowed vendors to freely obtain UDID and IMEI identifiers that were bundled with the phone. Starting with iOS 6, Apple has banned apps from acquiring IMEI for privacy protection. However, considering that advertisers want to monitor the effectiveness of ad placement, they have invented a set of identifiers that are completely unrelated to the hardware and are provided to advertisers for ad tracking. That is what we call IDFA (Advertising Identifier). At the same time, Apple allows users to reset new IDFAs in settings to avoid long-term tracking.

In September 2013, iOS 7 was released, and Apple completely forbids getting mac and openUDID. Limited by the closure of iOS, non-compliant App is forbidden to be put on the shelf, so IDFA (Ad Identifier) ​​can be reset by the user, but it also becomes the most common way for advertisers to tag users (and many users will not go) Reset IDFA).

In June 2016, Apple released iOS 10, which once again caused the advertising industry to vibrate. This time, Apple has added the option to “limit ad tracking.” In versions prior to iOS 10, users could continually reset IDFAs (Ads Identifiers) but could not close them completely. Starting with iOS 10, as long as the user has turned this feature on, the app can only get a bunch of meaningless 0s.

The developer later found it to circumventThe method of limitation, but Apple will block the “vulnerabilities” through software updates to prevent developers from tracking users.

And now, on iOS 13, the iPhone has become more feature-rich and privacy-critical. We grab a few key pieces from Apple’s official website. If you are an iPhone user, these points deserve your attention. You can further enhance your privacy through some specific settings.

The first is Safari. For a developer, the browser is the easiest to crawl user data. In general, the website will allow hundreds of different data collection companies to monitor your activities and build your profile. And push ads when you browse the web. Advertisers can also generate device “fingerprint information” to determine the target based on browser configuration and features such as fonts and plug-ins installed.

So now Safari will directly block the tracking of users on the website. The original third-party user information obtained through cookies or other means, the intelligent anti-tracking function of machine learning is prevented.

This is also an important reason why the Safari browser is less likely to target ads than other browsers.

Another key privacy information point is location information. This time iOS 13 has more restrictive access to locations. Previously, users had three choices, which were always allowed. During the application, or never allowed an app to get the targeting, this time iOS 13 is only allowed once instead of the previous one. To prevent the app from getting location information in the background. If an app frequently gets your location information, iOS will also pop up the pop-up window to draw your attention, and will also limit the frequent access to Bluetooth and WiFi information, and avoid unscrupulous developers “curving the country” to locate users.

The feature associated with user targeting is “Find My Device,” which is the Find me feature. The problem that users encountered before was that once a device was shut down or disconnected, it seemed that the device could no longer be found, because the previous Apple search device’s positioning mode was implemented by GPS and WiFi.

But the updated GPS has found a balance that guarantees user privacy and maximum functionality. When you mark a device as lost and there is another Apple user’s device nearby, its device can report the device location to you. The entire communication process uses end-to-end encryption technology. Apple will not know the location of the lost device or report the location of the discoverer device, nor will it know the identity information of the discoverer.

This seems to be a utopia feature, that is, the more Apple users around you, the more accurate your device will be when it loses its search. More importantly, this technology will not help you because of others. And reveal the location of others.

This is a balance of privacy and functionality through new technologies.

In addition, there are some new features brought by the system. Apple also made privacy adjustments based on new features. For example, Watch OS 6 has a noise monitoring function, but Apple handles noise monitoring by “snapshot of sound”. To monitor the noise, this prevents the sound around the user from being recorded and saved. “Login via Apple” is also a feature that Apple prevents users from being madly collecting data from the same account in an app ecosystem. The “Log in via Apple” feature requires the user’s Apple ID to turn on dual authentication protection. If a user doesn’t want to share an email address with an app, they can choose to hide their email address or have Apple create a unique email address for them to forward mail to their real address.

The reason for writing so many words is that there is no other meaning. In China, the speed of Internet development is too fast. Every ordinary user enjoys the convenience or intelligence given by Internet big data. Their own privacy data has gradually become transparent. Tigers are not all users are Apple users, but Apple’s public information points are actually all people who use smart devices should pay attention to and pay attention to.

Users of Apple devices are worth going to the privacy page of the official website. Looking at the software privacy of Apple’s update, it is worth paying special attention to it. And domestic Android users can also check to see what they are using. Domestic Android machines, when providing seemingly incomparably convenient intelligent assistants or smart recommendations, how much information is exposed.

I also hope that domestic developers can have a little conscience. Don’t get unlimited user privacy because of various interests. After all, what you are doing is also what you will suffer.