This article is from the public number:Finance (ID: caijwj) author: Finance loudly Jun, from the title figure: Oriental IC

In May 1986, the weather in Beijing was just beginning to heat up, and there were no dust storms and smog. That year, a young man was dressed in a long squat – and some said it was a farmer in northern Shaanxi.The head of the line – two trousers, one high and one low, he slammed into the stage of the Beijing Workers Stadium, holding an electric guitar in his hand, the yellow flickering lights followed him, the music rang, he hoarse throat, Singing: “I used to talk endlessly, when did you go with me, but you always laughed at me, nothing…”

Crazy swept the audience under the audience. People waved their arms and screamed.

This young man who sang rock songs, named Cui Jian, became a popular star in China. The first song called “Nothing” was popular all over the country overnight.

In the eyes of experts who are proficient in music theory, this is not a song that is so catchy. Many years later, in the interview with Cha Jianying, Cui Jian also bluntly said that “There is nothing”, “Nothing,” It’s a love song. The result has become a milestone.”

The US PBS TV station once filmed a documentary reflecting the Chinese society in the late 1980s. A young college student pointed out the reason why “Nothing” is popular: “This song echoes our psychological condition at that time, that It is nothing. It is not only material poverty and deprivation, but more importantly, spiritual nothing.”

It’s just like awakening from a heavy nightmare, a basin of cold water pouring down from the head – the public has fully understood what they are in: our life is really nothing. The consequence of confrontation is to desperately want to change this fact. This is human instinct.

How to change and fill the emptiness brought about by “nothing”?

There are many ways to

, the most direct one is: consumption.

Since then, China, a country that once said goodbye to a commercial society, began to wake up like a dream and rushed into the “consumer society.”