The auto-marketing small program is hard to come by.

Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: Zhang.

The number of users of the Q3 pan-car gadget is 283 million, which is highly regionalized.

Author | Zhang Yi

Editor | Li Huanhuan

The pan-car program is booming.

On November 11th, the “Third Quarter Pan Automotive Industry Small Program Report” (hereinafter referred to as “Report”) produced by Aladdin Research Institute showed that the butterfly effect of small program popularity is emerging. As of the third quarter of 2019, the number of small program users in the pan-car industry reached 283 million, up 42.2% from the 199 million in the second quarter.

With the saturation of the auto trading market, users’ demand for car purchases has declined, but their demand for after-sales services is gradually increasing. Second-hand car applets are also based on platform trading, providing ecological development to the entire business chain. For example, car e-commerce, used car testing and evaluation, information services, logistics services, and financial insurance services.

However, the small program ecological development in the automotive aftermarket industry in the third quarter of this year is relatively slow. The data shows that the average daily life and monthly activity of individual small programs in the automotive aftermarket have declined. Among them, the number of monthly users in the third quarter of this year fell from 431,300 in the second quarter to 401,000; the daily activity fell from 28,500 to 27,200.

The number of users of the Q3 pan-car gadget is 283 million, which is highly regionalized.

Image from “Quarterly Analysis Report of the Pan-Car Small Program Industry in the Third Quarter of 2019”

Report analysis believes that the current automotive aftermarket small program has three main characteristics: First, the industry concentration is not high, large-scale enterprises have not yet appeared, and the small-procedures in the automotive market have not been standardized; second, the post-market small program connection line The service features are obvious, and there is no complete online business model. Finally, the automotive aftermarket is small.The program is highly regionalized and it is difficult to have a single or only oligarch like the past Internet format.

In addition, the report also found that the Car Code Small Program is helping the payment platform to capture traffic travel scenarios. At present, the first- and second-tier cities in China have already launched the small-scale car code program, and there is a large space in the sinking market. The data shows that the number of WeChat passenger code users has exceeded 100 million, covering 28 provinces and over 120 cities; the number of Alipay passenger code users has exceeded 200 million, covering over 200 cities.

The number of users of the Q3 pan-car program is 283 million, which is highly regionalized.

Image from “Quarterly Analysis Report of the Pan-Car Small Program Industry in the Third Quarter of 2019”

The number of users of the Q3 pan-car gadget is 283 million, which is highly regionalized.

Image from “Quarterly Analysis Report of the Pan-Car Small Program Industry in the Third Quarter of 2019”

And Alipay and other payment giants are globally deployed through traffic trips. Alipay’s “Overseas Taxi” program, which was launched not long ago, integrates five overseas mainstream taxi platforms, including Grab and Gett. The first batch covers 10 countries in the world including the United Kingdom, the United States, Australia, the United Arab Emirates, Indonesia and Vietnam. 33 cities.

The number of users of the Q3 pan-car gadget is 283 million, which is highly regionalized.

Image from “Quarterly Analysis Report of the Pan-Car Small Program Industry in the Third Quarter of 2019”

(I am Zhang Yi, the author of Future Auto Daily, focusing on intelligent network, auto-driving and sharing travel. My WeChat is ro20110723, welcome to exchange, add note name, position, company.)

Q3 FansThe size of the car applet is 283 million, which is highly regionalized.