In the end, players with more financial resources will stay.
Editor’s note: This article is from “Love Fan” App, author cold thinking.
In 2009, Alibaba hosted the first Double Eleven Shopping Festival.
In 2019, the 10-year-old Double Eleven Shopping Festival handed over 268.4 billion transcripts.
A small promotion ten years ago became a big holiday for the Chinese. Preheating for half a month in advance, that is not a problem, every year waiting for the double eleven sales to break the record became a little after the end of the paying melons daily. From 0.5 billion to 268.4 billion, from a unique show to multiple opponents, the double eleven, which was born ten years ago, began to establish its influence even on land outside China.
When our cultures have not been successfully exported, our shopping festival has already blossomed in Southeast Asia, with a local internet e-commerce shopping festival Trends.
Southeastern e-commerce company Lazada has operations in six countries: Singapore, Vietnam, Indonesia, Philippines, Malaysia and Thailand. They said they received more than 3 million orders in the first hour of the Double Eleven Shopping Festival.
At the same time, Shopee, who has basically the same market as Lazada, also said that their first-hour orders have tripled compared to last year.
The data of iPrice, the online shopping aggregator in Malaysia, also proves that the impression of Double 11 in the hearts of Southeast Asian consumers is gradually deepening. Before 21:00 the night before November 11, a large number of Filipino users began to browse through various products and add them crazy to the shopping cart.
Indian consumers are at 10.On the 26th, I raised interest in the keyword “11.11”.
The pace of domestic retailers following the online retailers in Southeast Asia has also created a preliminary version of the double eleven.
Of course, China has paid tuition fees for the Double Eleven, and Southeast Asia’s e-commerce platform has not paid much. The problems of slow logistics, short positions, and insufficient stocks of goods came one after another.
The Philippines’ Double Eleven Shopping Festival has overwhelmed many of Lazada’s platforms, and Lazada needs to expand its local warehouses due to the surge in after-sales.
Philippine Lazada Logistics CEO Juan Spencer also said that continued growth in platform sales prompted the company to find another logistics hub, and its storage area will increase from 60,000 square meters to 120,000 square meters by 2021.
▲ Lazada’s double eleventh logo and the shadow of Tmall
Another trend for the Double 11 is the increase in mobile devices for shopping, with at least 72% of online traffic in Southeast Asia coming from mobile devices. In Vietnam, more than 82% of the traffic on e-commerce platforms comes from mobile devices.
And a Forrester Research report said that by 2023, total online retail sales in Asia will increase from $19 billion in 2018 to $53 billion, accounting for 6.5% of total retail sales. At the same time, most of these online retail sales will also come from the mobile side.
Now, e-commerce and online car services are considered to be the mains of the Southeast Asian Internet economy. Driving force. It is estimated that by 2025, the size of the Southeast Asian Internet economy will reach 300 billion US dollars.