On November 13, Tencent announced its third quarter earnings report for 2019.
Overall, this is not a gratifying financial report.
As of the third quarter of September 30, 2019, Tencent’s revenue was 97.24 billion yuan, although it increased by 21% year-on-year, but it was less than the market expectation of 99.044 billion yuan; net profit was 20.38 billion yuan, less than market expectations of 235.31 100 million yuan, a year-on-year decrease of 13% from 23.33 billion yuan.
However, Tencent also explained the decline in net profit in the financial report. The net profit in the third quarter of 2018 includes the earnings of the US group’s IPO. If this part of the income is excluded, and the investment is impaired and some After other matters, Tencent’s net profit for the third quarter of 2019 was 24.412 billion yuan, a simultaneous increase of 24%.
The third quarter was Tencent’s structural adjustment last year, which fully embraced the first anniversary of the industry Internet. Both revenue and profit were less than expected, indicating that the short-term impact of the transition on Tencent may be greater than the outside world imagined. However, in this unexpected financial report, we also found several highlights, which represent the future of Tencent’s transformation.
1, the small program is over 300 million live, and WeChat begins to guide the small program in the Jiugong grid.
WeChat, with more than 1.1 billion monthly active users, is still growing. In the third quarter, the number of monthly active accounts of WeChat and WeChat was 1.151 billion, up 6.3% year-on-year, and an increase of 18 million monthly life compared with the previous quarter.
QQ faces relatively large growth pressure. In the quarter, QQ’s monthly active accounts accounted for 731 million, down 8.9% year-on-year; the number of QQ smart terminal monthly active accounts that have maintained growth in the past few quarters also declined, down 6.4 from last year. %, the chain fell by 7.5%.
▲ QQ is younger this year, to distinguish it from WeChat
The WeChat applet ecosystem continued to grow with the growth of WeChat monthly activities. In the third quarter, the number of daily active accounts for small programs has exceeded 300 million. Previously, Tencent had twice announced the small program day, one is the WeChat open class Pro version in January 2018. The small program was launched for one year, and the daily activity reached 170 million. The second time was November 2018, Ma Huateng revealed the small program. The daily life reached 200 million.
The daily growth of small programs in 2019 is accelerating compared to last year. Now, WeChat also promotes some vertical industry small programs in the wallet, such as medical health (to “Tencent Health” applet) and insurance services (to “micro-protection”