Can personnel adjustment save the dragon car?
Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: NIU Xiao Tong.
Author | Niu Xiaotong Pan Lei
Editor | Li Huanhuan
The personnel adjustment of Shenlong Company continues.
On November 14, the Future Auto Daily was informed by an insider close to Shenlong that Yan Li, the former general manager of the procurement department and the head of the purchasing department, and Cheng Jun, the deputy general manager and planning department of the business enterprise, all on the 12th. No longer assume the original position.
The above-mentioned people said that Shenlong may soon announce a new organizational structure. According to public information, Yan Li served as the head of the Human Resources Department of Dongfeng Peugeot.
In addition, according to Beijing Youth Daily, Shenlong Automobile is It is planned to make personnel adjustments to the senior leaders of Dongfeng Peugeot and Dongfeng Citroen. Li Guangtao, general manager of Dongfeng Peugeot Brand Department, will be transferred from Ge Linde, deputy general manager of Dongfeng Peugeot Brand Department, and Xiao Yifei, deputy general manager of Dongfeng Citroen, will return to Peugeot Citroen. Group (PSA) headquarters, general manager Ren Guang positions unchanged.
The Shenlong Company told Beiqing Daily that the company’s reform has been advancing, the organizational structure and personnel arrangements are still in the work, and it needs to be reported to the company’s board of directors for approval. The Future Auto Daily reported to Shenlong Company for this news and did not receive a reply as of the press release.
The Shenlong Automobile was jointly established by China Dongfeng Motor and the French Peugeot Citroen Group. The two parties each invested 50%, mainly engaged in Dongfeng Peugeot and Dongfeng Citroen brand models. In recent years, the development of Shenlong Automobile has been quite unsatisfactory. Since 2014, sales of Shenlong vehicles have continued to decline, from 730,000 annual sales in 2014 to 250,000 in 2018.
In 2017, Shenlong Automobile has formulated a three-step strategic plan of “stationary foothold, return to the track, and excellent development”, but it has not changed the sales decline trend. In August of this year, Shenlong Automobile broke the news of layoffs and factory closures. The official denied the claim of layoffs, but admitted that there was a policy of temporary work stoppage. According to statistics, since April 2017, Shenlong has implemented six institutional reforms and more than 10 high-level personnel transfers.
In September, Shenlong Motor released a low-profile revival plan called “Yuan”, indicating that it will achieve a revival through three stages, of which 2019 is the “Peiyuan” stage, the goalIt is “live”; from 2020 to 2021, it plans to reduce the break-even point to less than 150,000 vehicles, and gradually increase sales to 250,000 units to achieve stable profitability; strive to achieve annual sales of 400,000 by 2022-2025 Car.
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I am Niu Xiaotong, the author of the Future Auto Daily, focusing on the dynamics of the car and travel, and welcome the news and exchanges. My WeChat is NEXT0117, please add a note name, position, company.
