I just want to be a general manager, but you want me to be a Real
editor’s note: This article comes from the WeChat public account “Entertainment industry” (ID: yulechanye), the author of the total.
In the program “Only visible in three days,” Jiang Sida has thrown a question to Yu Zheng: “Is there any expectation of showing this person on this program?”
“I didn’t say something so relaxed in the interview program” Yu Zheng said, the implication is that this variety show allows “I” to relax and show the real “Yu Zheng” to the public.
At this moment, the barrage flies over: “Is this a program that will not be disguised?”, “Yu Zhengtai is true, the program will not disguise himself”, “Jiang Sida and Yu Zheng are good real” ……
No disguise, real, real, these words constitute the current audience’s appeal for the reality show: the audience expects to see the star’s most authentic look in the variety show, which is not only reflected in the reality show script, editing control The boredom is even more disappointing in the “normal image” of the star social network.
There is no doubt that in addition to the need to play other people in the play, the stars also need to “play” themselves outside the show. The stars are very busy.
Reality show “Go oil” strategy:Go to stereotypes, fill blanks, rectum
Jiang Sida’s question, Jiang Yiyan must know the answer. Under the pressure of age anxiety, occupational bottlenecks, and the downturn of the big environment, the stars must always ensure their image security, and maintain a proper shape (person) image (set), too difficult – more good, easy to roll over, unchanging Will be eliminated.
What kind of image can produce a topic in the reality show variety, has always been the “metaphysics” of the entertainment industry. Since the second half of this year, there have been many cases in which the stars have won the audience’s good feelings through the reality show. Here, the entertainment Sir also summed up three kinds of people to set up a strategy.
The first type challenges the stereotypes in the minds of the audience. The representatives are Huang Xiaoming and Zhang Han. These two actors, known as the “Overbearing President” and “Tang Master”, have been drifting away on the “greasy” road for the past few years. The Jack Suguang, which was once molded in the idol drama, is now As a difficult obstacle on the road to transformation, no matter what you do, you can’t get rid of that sensation. But the two recentlyThe performance in the variety show gives the audience the space they want to know about them.
The third season of “Chinese Restaurant” allowed the audience to see a more delicate “Ba Zong” Huang Xiaoming. The big bag and the plain words can only say that he is not smart enough. The essence is actually a honest and honest man. Trusted by the whole group, giving people an “A-Gump”-style sincerity and reliability;
Zhang Han’s image in Dear Inn 3 is like the one in the high school class who can take the first grade in class even if he sleeps in class. The teacher let him go and his classmates scold him. He can not only rely on the logical thinking of the arrogant to win the 70% red wine, but also to find another way to establish a business group to easily take orders. He Qingzi evaluates him: “If you are unsuccessful, whoever succeeds, you will not be successful.” Entertainment Sir just wants to say, You don’t become a lord who becomes a lord.
Second, to make up for the cognitive gap of the audience, represented by Chen Kaige and Lang Lang. These two were less likely to show up in the show, a veteran director, a well-known pianist, and the two were far from the public opinion field, but the whole body was more or less controversial.
Before the “Actors are in the position”, the public’s discussion about Chen Kaige is “White Meteor”. In the snoring, the evaluation of “White Meteor” went to the two poles, and Chen Kaige’s own director’s ability was also questioned. After the “actors are in place,” the audience’s previous unilateral interpretation was declared unfounded. Whether it was a lecture or an attitude towards young actors, Chen Kaige remembered his big guide.
Langlang is also like this. A video that doesn’t help his wife’s bag makes him carry the “crime” without “gentleman style”. In the “Happiness Trio 2”, he shows the wife of the Northeast man. Attitude has become the funny duty of the whole variety. Compared with forcibly flipping his public image, Lang Lang is more like using the popular science and the audience to “ice the suspicion”: no bag is a fact, but the audience sees not comprehensive, not that I don’t do it, the insurance company and the wife don’t let me do this. do.
The third one, telling the truth that is not good. Entertainment SirThinking of Li Chengru and Yu Zheng, in “The Actors are in Place”, Guo Jingming was awarded the title of “Speaking Genius” in the battle with Li Chengru. On the contrary, Li Chengru said that “I will not show off the literary drama.” The label of “Bone”, the phrase “such as sitting on a needle felt, such as a thorn back”, directly triggers the rare smell of gunpowder in the variety, and also makes him the most professional judge outside the four mentor.
In the positive direction, there is something to say, and in “Only three days visible,” he has always been arrogant, and his artist is his own child. After being injured by a child, he will be particularly sad. After the show was aired, the topic #于正, the actress who was hailed by the red ridicule ## fertilized on Weibo, and made a story of “farmer and snake”. The audience thinks, oh, the original Yu Zheng who likes to publish “confusing speech” is a clear-minded and defensive understander.
For the stars, the more terrible than the professional bottleneck is the collapse of the public image, but nowadays variety can become a new battlefield. In the slow variety show, show your strength in the show variety, only let the audience not imagine your imagination, then you may re-engage their interest in you.
Showing me, someone is happy,
Although the audience is more and more looking forward to seeing the “real” side of the star, the star shows the true self in the variety show. It is not a tried and tested weapon. On the way of shaping the public image by variety, some people are happy and some are sad. .
It’s often unpredictable to treat the audience’s feelings as a standard. On the reality show, the audience asks the stars to be natural, at least not to look like a disguise. So what is “real”?
In the first season of “The Adventures of Life”, Aya gave up the mountaineering activities agreed with Dou Yu because of physical strength and high anti-reverse; Park Shu refused to cooperate with the motorcycle group arranged by the program group, and wanted to escape shooting in minutes. Going home to sleep, they were all identified as “real” by netizens.
In the second season, Angelababy missed the team due to physical strength, missed the next day’s riding agreement with Xu Lao, and explained that he was unable to continue because of the physiological period, but was considered by the netizens to be unwilling to go to the show. . In the face of Aya’s “what is the harvest” problem, a neat “I feel a lot” has become a slot that she can’t explain.- Is it a matter of heart, or no connotation?
The same problem happened to Xie Na. In “Only Three Days Visible”, she looked at Jiang Sida’s mobile phone, explained the “Peach News” of her husband Zhang Jie at the table, and faced the disputes of netizens about her strength. Instinctively maintaining her own style of hosting, her true nature and unscrupulous, are interpreted as her full of “insensitive” reality.
In “The Performing Arts”, Yu Zheng throws his own actor’s likes and dislikes on the table, letting people remember his vision and dare to dare to do it. The label of “seeing people” has been deepened again and again; next door In the actor’s in-place, Guo Jingming sent an actor to the actor and talked about “performance beliefs,” but he was criticized for losing his bag and not being confident.
After a reality show, the feedback from the audience reminds the stars on the stage all the time. You need to be true, but you must not be too real. You can’t write the goal of transforming, reshaping, and gaining recognition through variety transformation. Face.
The audience will project expectations on you in advance. If your performance is not consistent or lower than expected, then the image created by the trouble may be cool. Therefore, rather than Angelababy, princess disease, no connotation, it is better to say that she is only different from the expectations of the audience, but this is not the same, the effect is negative.
“True” show varietyLet the audience know more about the stars,I still consume the trust between the audience and the stars?
After the mission reality show, the script CP, and the group tour (si) line (bi) gradually lost the audience, the reality show has given up “show” and began to repair “truth.”
Let the star stand on the face, deep analysis of the self-interview real-life show, spelling the amount of information and topic; no-class, no-task travel reality show, spelling behind the scenes ingenuity and actor connotation; in all directions in the house Full of camera, full-scale capture of life and life, couples life reality show, spelling is the speed of sugar and chicken soup marriage; the mentor row, the new and old actors together on the competition reality show, fight is the actor strength and program Group aesthetic…
The “True” show is a bridge between the audience and the stars. It provides the audience with an opportunity to revisit the stars and interpret the stars, compared to the pure entertainment show. However, this kind of interaction It is also gradually weakening. The program is similar, the bridge is old-fashioned, trivial…some of them are overwhelming the trust of the audience.
The reality show set up a reversal at the end of the show, and attempts to make the audience “authentic” routines are still unsatisfactory. Huang Xiaoming in the early stage of the program