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What does Zhao Zhongxiang tell you to record video, take a photo, and write? Compared with the recent foreign storms, Zhao Zhongxiang’s controversy over making money with fame is not controversial. Reasonable trading, you are willing, retired hosts to play the rest of the heat and then find jobs, but also create more economic value.

But if the transaction is not allowed by “I”, what should I do?

In 1955, the famous American actor James Dean passed away. He had only played three movies in his life, but this did not hinder his super high status in people’s minds. As the 18th-ranked actor of the greatest actor in the past 100 years, his decadent and rebellious youth can be said to be a classic in the classics.

The classics are now “returning”.

After 64 years of death, the movie “Looking for Jack” is about to become James Dean’s fourth work. The film’s director said in an interview with “Hollywood Report”: “This character is difficult to play and requires some extremely complicated characters. After a few months of searching, we finally found the perfect candidate, that is James Dean.

The lost person returns to the big screen and needs technical assistance. This time the “artifact” is CGI.

This technique has been seen in Speed ​​and Passion 7. Although Paul Walker’s two brothers are involved in the filming, more of the video content is from the material accumulated in the first six films. CGI technology renders the face of the actors, making the actors who passed away unfortunately during the filming process better. Say goodbye to the audience.

The technology used is similar. Why did the first one cause so much controversy?

The first is my will. Paul Walker was involved in the filming of “Speed ​​and Passion 7” when he passed away. It can be said that filming this film is his job and his obligation. In the end, the movie box office of “Paul Walker’s Legacy” is sold, and his family can also benefit, which is to fulfill the contract while maximizing profits.

Because of this, although there is a little doubt about eating “human blood skull”, the whole process is actually legal and reasonable.

But let James Dean return to the big screen, this is not a “human blood”, it is considered a “human bones”.

The actor who has been lost for 64 years has long had no channel for vocalization, and any personal thoughts and wills have turned into ash. Even when James Dean was alive, he said, “If a person can be a bridge between the gap between life and death, if he can continue to live after death, he should be a great person.” It does not mean that he wants to use this. The way to return to the big screen.

What’s more, James Dean’s image has been “sold” many times. Over the years, he has met with different brands such as D&G, Allure Eyewear, H&M. This time, returning to the big screen is not like the memory of his two cousins ​​who remembered their loved ones 64 years later. It is more like the use of different methods to extract the residual value of their loved ones’ names and portraits.

Director of “Looking for Jack” AntonErnst said that he is negatively feeling sad, because he can’t understand these evaluations. In his opinion, this is a good way to introduce James Dean to young fans, not a marketing tool.

Anton Ernst also talked about the boundaries of the remake of the actor’s imagery. In his view, if an actor clearly stated that he did not want to return to the big screen in this way, then you should not do it. If the digital image reproduction will damage the actor’s image, you should not do it.

I think the bottom line should be… you always have to respect the will of the deceased and try to act in a noble and respectful way.

As a supporter of this project, the director still believes that the application of technology should be limited, let alone the opponents of the project.

Beauty team Chris Evan said the project was too scary and lacked respect and understanding. “Cut we use a computer to draw a new Picasso, or write a few new songs by John Lennon.”

Bette Midler, a famous American singer and actor, satiates that “the days of Hollywood are getting worse and worse, even the dead can find a job.”

. In an interview with Zinc Finance, Chen Min, the founder of Prism Entertainment, said that he plans to mature Deng Lijun and then become Leslie Cheung and Beyond.

At present, Leslie Cheung’s IP has officially started production.

For the audience and the production company, listening to the idol’s concert may be less ethical. After all, the audience knows that this is not true, just an image that the idol once had. The production company knew that it did not misinterpret the content, but only repackaged it. Even if some fans will question whether this is the will of the idol, it is difficult for them to pick up the sound.

But letting the lost actors play movies is a re-development of the celebrity image and requires more ethical challenges.

Speaking of this, the CGI technology commonly used in the entertainment industry can already talk to the deepfake that caused quite a lot of controversy. It is also a video that is made out of nothing, and it is also the use of other people’s facial data without permission. In the future, these two technologies may become the hardest hit areas for technological advancement to impact personal privacy and rights.

According to CNN, in the Deepfake video that appeared last year, About 96% are pornographic content. Most of these videos are pornographic content of the famous actress “Under the Sea”. It is obvious that the video itself has not been approved by the artist himself, and it is exactly the same as CGI’s image of the dead.

Technology is not sinful, what about people who apply technology and authorize images? Actresses whose rights have been violated can also urge the legislation through protests, but those artists who have passed away for many years are no longer able to speak out. The heirs who can represent them and only their inheritance, how the heirs deal with the inheritance in their hands, they can not interfere.

In 2013, whisky brand Johnnie Walker once ate an advertisement for Bruce Lee. The advertisement has been authorized by the Bruce Lee family, but it still makes fans very dissatisfied, because Bruce Lee himself has clearly stated that he does not drink.

The same as Bruce Lee, Hepburn, who had never taken commercials before her death, had commercial advertisements after her death.

This is a representative of business activities that go against the idea of ​​a lost artist.

From a legal perspective, the production company has obtained authorization, and the successor has inheritance rights. The content produced by the two companies is legal and compliant.

The idea of ​​the parties is somewhat insignificant in the face of interests.

In this way, the director Ernst may be right. The boundary of the actor’s image may be whether the actor explicitly stated that he does not want the image to be reprocessed after death. Will the new video content damage it? Image. In addition, it is difficult for fans and protesters to prevent the IP of the deceased from being used twice.

If you don’t want to be “redeveloped” after death, we may have to add a “No one can authorize my image for any business activity” in the will.

Thinking like this, we feel that we are really living in an era where shocks and changes are fierce. You can see the projections of the artists of the last century; the actors who have passed away for 63 years can regain the film; many pornographic videos have your face, even if you have never taken it.

Technology has improved, and even the deceased can have “freedom of making money.”