Celebrity blessing the price tag, is the star “re-employment” or “trap”?
Editor’s note: This article is from the WeChat public account “drugs” (ID: youhaoxifilm ), 文|张娜,Edit|Jiang Yuqi.
If there is such a platform, as long as it costs thousands to hundreds of thousands of dollars, you will be able to harvest the video of the blessings that your favorite stars have recorded for you personally. Will you be willing to make an order?
Not long ago, some media broke the news that Zhao Zhongxiang, the former host of CCTV, sold his calligraphy and paintings, and spent 4,000 yuan to take photos with himself. If you add money, you can also record a blessing video for individuals or businesses. This news was subsequently denied by Zhao Zhongxiang. He said that “is a friend’s inscription, writing for the exhibitor, is a small part of my life’s interesting”, but the word has not been collected to meet and record the blessing Video problem.
However, a wave of unrest, a wave of up again. A few days ago, on the platform called “wishR”, the screenshot of Zhao Zhongxiang’s “Blessing” was re-opened on the Internet. Poison ID (Wechaox ID: youhaoxifilm) After landing on this app, I found that celebrities selling blessings on this platform, from actor He Yuming to host Dong Haoshu, from comic actor Jiang Kun to singer Jiang Dawei, From the smiling star Joe Shan to the network red man Muya… Many familiar faces in the entertainment circle are all in the list.
wishR platform screenshots
Platform data shows that the price of these blessings ranges from a few thousand to more than 100,000 yuan. As long as you fill in the relevant personal information and video requirements, you can get a customized version of the blessing recorded by the star. Video. In the “personal interface” of multiple stars, you can also see the blessings and promotional videos they recorded for different companies and individuals.
A person who knows the inside story told the drug lord that recording a blessing video is nothing new in the entertainment industry. Foreign countries already have a relatively mature trading platform, and there is also a domestic online platform. The industry chain that stars use to record video for charging. But before that, domesticIn addition to being unwilling to over-consume fame, many artists are also worried about the issue of speech security. Even with the Cameo platform with three years of operational experience, there has been a crisis in content review. For example, Cameo has been caught in the storm due to racist speech on the platform. Cameo founder also admitted that as a young company, “we are not very standardized.”
Cameo platform Celebrities
The same problem, domestic stars actually need to beware. Among the corporate blessings found on the major platforms, the companies and products mentioned are mixed, selling liquor, training courses, and beauty salons. However, in the application page, the drug lord did not find any prompts for the company to submit a business license, quality inspection certificate. According to the introduction of wishR customer service, the platform will directly deliver the audio copy in the video to the star. It is impossible to know whether the platform and the star party will review the enterprise.
In this case, Does the artist be liable once the product itself has a problem?
Mu Zhanquan, an expert on entertainment law at Minbo Law Firm, told the drug lord that there are actually two possible situations for this cooperation model: when the star sends a personal greeting message to the user, it is just a contractual method, an equivalent payment. The normal form; but when the cooperation is directed at the enterprise, because the star has a celebrity effect, it is actually using a pan-advertising language, a positively stated behavior, to imply or express that the product should be widely promoted. In essence, it is an act of advertising endorsements.
“with the product Box “Send a Blessing”
In other words, if a star is simply sending a good blessing to a fan, it is a normal pan-entertainment fan economy. There is not much risk; but when it comes to corporate promotion, the star must assume the corresponding responsibility. Mr. Hu said that if there is a promotion for a three-no product or a leather bag company, in accordance with the provisions of Article 62 of the Advertising Law, for the products or unaccepted services for the recommendation or certification, Advertising spokespersons confiscate illegal incomes by the administrative department for industry and commerce and double the illegal income