The logic is very clear, but the problem is still difficult to understand.
Editor’s note: This article is from the WeChat public account “chasing books” (ID: Luanbooks), the author Pan Chao.
First, the battle radius of the headline
Zhang Yiming put forward a concept during the 14 years of financing. Today, the number of algorithm engineers per unit area is the highest in the world.
To 2017, they have a new formulation. The number of servers deployed today is the highest among non-listed companies.
Zhang Yiming said that today’s headlines are all kinds of products, which are based on their own product ideas and product lines, based on recommendations, based on intelligent matching. Innovating on the basis of others does not imitate copying a certain family. Not specific to a particular home. In fact, his subtext is that my algorithm engine is enough, as long as the content is 80 points, relying on standardization can kill most content platforms.
Today’s headline is by far the most savage company in China’s mobile Internet: first rely on machine learning technology to get “product retention”, then get a lot of money into the capital, build a content ecology, and finally rely on “strong liquidity” to do traffic aggregation, bigger Revenue (resolutely not profitable) “weakening ability” and “no strong social protection” will be completely looted by today’s headlines in the next 5 years!
Calculation ability Liquidity ability Liquidity Ability Machine learning Machine learning Machine learning Important things are said three times!
Zhang Dong Machine Learning Specialist
The more users are based on the more data, the better the product, the more products are circulating, and the headlines are more aware of content and data than their peers. Nowadays, the headline is successfully and organically and effectively grafted his core advantage to the sphere of influence of the competitor he wants to break into, and the headline can take it to a new level and continue to make people.
is also an engine, you say that you are also an engine, I also do the engine, my performance ratio How strong are you and strong? To a certain extent, the quantity changes to a qualitative change. The original engine was placed in the car. Later, the engine can be placed on the plane and it can fly and fly.The difference between coming and running only on the ground is huge. —祁国晟 Guoshuang CEO
All said that the headline is robbing Baidu’s mobile market, so the headline’s combat radius is also analogous to search engines. Search must be open to the earth, because the long tail is determined by his user experience, and any need to find content will be hit by him.
Recommendation is the same now. All the better content platforms that can be retrofitted with recommendations are within the headline. “On the road of connecting people and information, what he has to do is to aggregate all information platforms. Words, pictures, videos, and even any unknown forms of expression; not limited to the dimensions of transportation, stocks, entertainment, etc. The headline’s latest mission is to make artificial intelligence better for humanity.
In other words, the headline looks at the news from the previous news, and now it has to meet all the needs of content consumption, covering all mobile terminals. Originally, this was the target of the WeChat public platform, but unfortunately, WeChat did not make recommendations. The WeChat public distribution form caused a loss of distribution efficiency, and the friend circle was unchanged. It was equivalent to WeChat taking the initiative to give up this market. .
If the total network content consumption traffic is divided into public domain traffic and private domain traffic, that is, the recommended algorithm traffic that each creator can obtain and the more stable and loyal social traffic traffic that the fans can see. The headline recommendation in the public domain is basically the ultimate, but it is often criticized by the headline to make money. Since the media does not make money, it is reversed with Weibo WeChat, so the headline can only continue to provide subsidies to users.
Because the creators realize the big money in the private domain, even if the microblog is the poorest, it will not delay the money. If you want to improve the creator’s loyalty to the platform, you should encourage the accumulation and realization in the private domain. .
The headline will be a strong fan next year, and the question and answer can also be regarded as an attempt to transfer a reading product to a relationship chain. It is recommended to try to match people and people, to make large private traffic, and to solve the problem of presence and social feedback. Then, then intervene in the private domain traffic to do the harvest (Sina Weibo practice), at least for another year.
The headline was originally named when it was aggregated. In fact, the content has been refactored. At that time, the user did not know that the source only knew the headline, and the headline made a layer of interception. But nowadays the strategy is greatly adjusted. “We are still strengthening the exposure of the author’s avatar, and I hope the user remembers the author.”
After short video, UGC (social), and internationalization, interest content and vertical communities may be the next battleground for headlines. Douban, End of the World, 猿 库, Auto House, Oriental Fortune Network may all be In the range of the headline. Business headlines are best for the public business, where efficiency is the case,