Zhou Hei, who has been refusing to join the franchisees, finally compromised under the pressure of declining performance.
Editor’s note: This article is from WeChat public account “Sprout NewSeed” (ID:pelink ), author Ning Zexi, the original title is: “BAT duck community BAT, Zhou Black Duck “out of the cabinet”.
On November 18th, Zhouhe Duck, which has been operating for 17 years, opened its franchise and signed a contract with Guangxi Minghe Food Co., Ltd. to complete the first batch of franchisees and upgraded its business model to “direct + franchise”.
It is reported that the franchisee has a strong background and is an important strategic partner of Nancheng Department Store, a well-known retail chain in Guangxi. It has cooperation with well-known large shopping malls, chain stores, high-speed rail stations, airports and other transportation hubs.
Affected by the news, on November 19, Zhou Black Duck rose 21.88%, setting a record for the single-day gains this year. As of the morning of the 22nd, Zhou Black Duck had a daily market value of 5.15 Hong Kong dollars and a market value of 12.273 billion Hong Kong dollars.
From a small store of more than 20 flats on the street to a listed company with thousands of direct-operated chain stores, it is closely related to the tree root culture respected by Zhou Fuyu, the founder of Zhou Black Duck: “We don’t want the ‘leaves’ to grow fast. Let’s open a few thousand stores; we should improve the ‘root’ culture of management team and product quality, and roots can be Ye Mao.”
Under the pressure of declining performance, Zhou Heiya still had to be soft and opened the franchise.
Zhou Yuchen’s new CEO Zhang Yuchen said that Zhou Heiya expects that the number of franchise stores will exceed the number of existing direct stores in the next five years, and the proportion of franchise stores and direct stores will also be balanced. But what is the effect, waiting for the test of time.
The myth of a duck neck: From the street shop owner to the billionaire
In 1995, 20-year-old Zhou Fuyu set up a stove to cook the sauce duck next to her sister’s stewed vegetable processing workshop. He used the sauce duck of Wenzhou boss to make samples, and then supplied the sauce ducks that he made to the hotel at a low price. The goods were not found on the board soon, and the hotel owner refused to pay the bill. After paying no penny, he gave up the opportunistic trick and dive on the sweet and spicy taste.
In 1999, Zhou Fuyu, who had a workshop called “Zhou Jiweiwei Duck”, played a small cleverness in response to the price increase of raw ducks. He smashed more than 10,000 cheap ducklings and earned more than 100,000 yuan. However, he lost his customers and ruined his own business because of his taste.
In the case of constant loss, Zhou Fuyu reflected on his work style and took the initiative to accept enterprise management training to fill the old loopholes.
In 2006, Zhou Fuyu opened in Nanchang 11