Smoked Enlightenment
It was learned that the children’s intelligent smoker machine brand cows have recently completed the tens of millions of A+ round financing from the cornerstone capital investment, and Huaxia Taoli Capital acted as the exclusive financial advisor for the transaction.
The early education machine market has existed for a long time. Not only the independent brands such as Huohuo Rabbit, but also the “Mi Rabbit” in the Xiaomi ecological chain and the toy brands Bainshi and Youbi have successively launched related products. The market is already in the Red Sea. However, most of the early education machines on the market can be regarded as MP3 players with built-in children’s stories. There are problems such as poor interactivity, serious content homogeneity, cumbersome operation, and children’s inability to use them themselves.
In the face of such a Red Sea market, the cattle listened to the differentiated positioning through the concept of “smoke listening”, starting from the content and operation to cut into the early education machine market. Founded in 2015, Benniu Technology focuses on “smoke listening and enlightenment”, focusing on children who are 0~12 years old to create their own children’s intelligent smoker.
“Smoke teaching” means “teaching, not learning, and learning”, that is, through enlightenment and enlightenment education, that is, “grinding ears.” But the real smog and enlightenment can not just listen to it casually, but to create a complete set of education system for children to enlighten, so that children can easily absorb knowledge in a subtle environment.
Based on this concept, Niu listens to the team of children’s psychology experts from Southwest University, with “multiple intelligence and sound personality”, “critical period and brain plasticity”, and “implicit learning and memory”. As a theoretical basis, the big theory has designed a set of children’s intelligent smoking teaching structure according to the law of children’s psychological development.
In the specific operation, the father and mother fill in the questionnaire about the child’s daily performance and age. The cow listens to the evaluation system and automatically recommends the growth edification course through intelligent algorithms. After that, the user can set according to the smart recommendation or their own preferences. The intelligent class schedule allows the content to be automatically played every day, so that the children can be unknowingly unknowingly. In addition, children and parents can also receive professional teacher guidance through the big coffee course in the APP, and gradually absorb knowledge.
At present, the cow has listened to more than 500,000 high-quality content, including audio platforms such as Himalayan and 蜻蜓FM, publishers such as FLTRP and Dolphin Media, Ivy Daddy, Rayson Mama, and Tingting singing ancient Chinese. On the basis of a large collection of children’s enlightenment content, the cow listens to systematically combing and constructing the content, and then accurately recommends the user. At present, the cows listen to the content according to the age, scene, function, etc. of the children, forming 12A content system with a large theme classification, 70 sub-theme classifications, and 24 application scenarios to match the learning and growth needs of children.
In the specific operation process, the traditional early education machine that is different from the “delivery type”, the cattle listened to the operation from the beginning. On the one hand, the cow listens to the communication with the user, knows the user’s needs in the communication, and based on this product iteration. At present, Niu listens to the customer service embedded in its own APP, while also retaining the WeChat group of about 4,000 core users, maintaining the most efficient “feedback – improvement – feedback” mechanism, constantly absorbing suggestions. On the other hand, the cattle listen to set up a data set, based on the product’s full chain ID tracking to analyze the multi-dimensional behavior of the user, and reverse the precise operation optimization. According to the founder of the cow, the average user is listening to 96.4 minutes per day. The 3-year retention rate of the device is as high as 68%.
Talking about this investment logic, Cornerstone Capital believes that the early education market is huge, and it is developing at a high speed in the context of the rise of parents after 80 and 90. Niu listened to a lot of investment in content serialization, structuring, and explicit visualization of educational results, and quickly sold volume through operations and word of mouth. The founder has successful entrepreneurial experience in the hardware field and has an educational sentiment. The core team has strong execution skills and continuous learning iterations, optimistic about the potential for future growth.
In the future, on the one hand, the cattle will further strengthen the content research and development, scientific, systematic, differentiated and refined to customize the content for children of different ages, development stages and different hobbies. On the other hand, to create a more open children’s smoked content platform, UGC (user production content) + PGC (expert production content) combined to create more professional, richer and more interesting content.