h2> Apple Watch continues to lead the smartwatch market
Apple Watch was launched in 2015 and has been receiving much attention since. Before Apple Watch was released, Fitbit led the wearables market. According to Statista, Fitbit accounted for 44% of global wearable device shipments at the end of 2014.
In 2015, the company’s market share fell to 29%, compared to 19.2% at the end of 2016. In the fourth quarter of 2017, Fitbit’s market share fell to 11.9%, and in the fourth quarter of 2018, it fell to 9.4%. In comparison, Apple Watch’s market share rose from 14.1% in the fourth quarter of 2015 to 29.6% in 2017 and 27.4% in 2018.
Data from Counterpoint Research shows that in the field of smart watches, Apple Watch shipments increased by 51% year-on-year to 6.8 million units. This is higher than the industry’s 42% growth rate. Apple Watch currently has a market share of 47.9% in the field of smart watches. Other biggest competitors include Samsung and Fitbit, with market shares of 13.4% and 11.3%, respectively.
Market research firm International Data Corporation (IDC) forecasts that Apple Watch shipments will grow 10.8% year-on-year in 2019. This means that total shipments this year will reach 51 million units, up from 46.2 million units in 2018. Apple Watch, which sells for an average of $ 448, may be close to $ 23 billion in sales this year.
This means that AirPods and Apple Watch sales will reach $ 35 billion in 2019, accounting for about 13% of total sales. It must be taken into account that the estimates of market research companies may fluctuate significantly and may be higher or lower than actual figures.