Technology, algorithms, and talent are all increasingly concentrated.
To this day, no one doubts the significance of big data to enterprises. The industry has gone through 14 years since the birth of the Big Data predecessor Hadoop project in 2005.
In the 14 years, from scattered fragmentation to integrated intelligence, big data, as the underlying technology of the Internet industry, has accompanied the growth of countless new economy companies, while also digging out many entrepreneurial opportunities.
Youmeng + is a company born in this context. From 2009, when Jiang Fan founded his predecessor, Youlian, it was acquired by Ali in 2013. In 2016, the Union, the Chinese website statistical analysis platform cnzz, and the Internet data service platform Dianxinxin merged, and “Youmeng +” was born. So far, the company has provided a total of 1.8 million apps and 8.15 million websites. 9 Professional Data Service.
2019 may be a special time. When all kinds of “cold tide has arrived” and “dividends are approaching” arguments, refined operation has become one of the ways for many companies to combat the cold winter. The importance of big data as a means of fine-grained operations has become increasingly prominent.
At the 2019 UBDC Global Big Data Summit hosted by Youmeng +, I interviewed Youmeng + CEO Peng Xinyu and explored his observations on the current big data industry.
In the view of Peng Xinyu, many enterprises are still in the stage of “easy to know and easy to use” in using big data. Even though the concept of big data has been around for 14 years, its pain points still exist in many industries. For small and medium-sized enterprises, data construction still has high thresholds, lack of systematic data recognition, high cost of data construction, The self-built data has problems such as long cycle times. “A lot of companies store a lot of data, but use very little. It’s like storing a lot of ore at home, but that is just stone.” Peng Xinyu said.
He believes that big data service companies like Youmeng + can help companies turn their data into gold. Compared with other roles in the industry, Youmeng + has Alibaba Cloud’s business and technical support, has obtained certification of big data management standards, and has discovered and cultivated talents who combine industry experience with data experience. The way.
At the same time, Peng Xinyu does not deny the existence of competition. He feels that more and more AI data companies’ entry in the past two years will make “the track wider and wider.” But as the track becomes wider, the overall industry structure will also have more head effects. “Because the real big data capabilities, cognition and technology ultimately depend on the talent system. Only with a very strong closed loop and operational system can the company gather top talents and become stronger and stronger.” Peng Xinyu said.
Here is the interview (edited):
Three levels of data: awareness, technology, service
: The market is cold this year, and many companies have begun to refine their operations. The requirements for “good data” may be even higher. What do you think of this phenomenon?
Peng Xinyu: Yu Leng and capital tightening are talked about every year, but the tighter the more opportunities there are. There are some clear directions in the Internet field. The entire country is promoting digital transformation and digital upgrading. In fact, there is no doubt about how to make good use of data.
There are actually three levels of good data use:
The first is the level of consciousness, that is, how do we understand the data and how to interface with the business, not just treat the data as a report, a PPT or a report. Data is an energy, not a plug-in, it is a very important link or an essential part of the entire design. Whether it’s the CEO or the company’s products, it must be brought into this thing.
The second is technical awareness. Because now and in the future, many businesses that were not digitized or offline are now online. So what are the technical challenges behind this? The first is how the collected data can quickly become effective combinations, and how the rapidly increasing amount of data behind these combinations can be quickly stored and calculated. At the same time, with such a large amount of data and platform system, how to quickly output to the business requires a complete set of technical systems, which is different from the original PC era.
In the past few years, the local data was very sparse, and the value was limited from a single point of view. For example, the data in the home, car, and office were originally partitioned. But in the future, there will be technologies or methods that can make people ’s behavior The preference of driving routes is combined with the whole city to improve people’s life experience. Many companies store a lot of data, but use very little. It’s like storing a lot of ore at home, but that’s just a stone, and you have a house full of ore. In fact, the gold in it may be just one gram. How to turn it into gold is the technology.
The third is also a very big trend. It is how you can turn your current data and technology into products and services, and ultimately serve customers. If the customer doesn’t perceive it, it’s useless to be taller. So no matter in data, technology, service or product,Regardless of the cold winter, the transformation, or the issue of funding constraints, the more we do, the more we must practice our internal skills to prepare for the beginning of the spring after the cold wave.
: Do you think that many companies now do not use data? What kind of standard can indicate that this company will use data?
Peng Xinyu: First, restore history. After the company grows up, you may not be able to see so clearly what happened yesterday or last hour. The data is objective, but the data has different angles. You don’t know which angle is right. You must use a very strong analysis system and modeling ideas. Restore history in the right way.
Second, see unknown. When the business becomes larger, such as more than 100,000 DAU or 1 million DAU, there will be a lot of users to use your service. How to quickly know the pain points and expectations of users, it is necessary to discover the unknown. The opportunity to find the unknown is to seize the opportunity of the next outlet. This section uses a lot of models such as security.
Third, how do we create and change the future. Creation is an imaginary thing. In the future, we may know some history and discover the unknown, but if you do n’t intervene and do some actions, the future will take a natural path. Today, we need to use the power of data to arrange the bad factors that may exist in the future, or some expected factors through the data in advance.
In these three levels, in fact, there are a lot of industries in the first level. In this respect, we have very strong data operations and services. The second block contains algorithms, and there are many AI-based services, such as insight into risk, cheating, and brushing. Third, how to face growth in the future, there is no one-size-fits-all in the face of different industries and different groups, that is, the wisdom of people and the wisdom of the industry. Over the years, we have cultivated a group of big data talents who understand the industry and the customers in the system, which I think is the most important.
: You mentioned that the more the industry tightens, the more opportunities there is for you. What opportunities does Friendship + seize?
Peng Xinyu: In the middle of this year, the Union Cloud was proposed. This is an opportunity for us to see the industry, and it is also a future development trend. It’s only relatively speaking when it’s cold. First, all customers will become digital customers, and all APPs, websites, and entrepreneurs are entrepreneurs based on digital fitness.
Second, the infrastructure layers of all entrepreneurs are built on the cloud. No customer founds that he is going to buy a bunch of servers and put them in the computer room. Go and use his service.
Third, everyone hopes to be blessed more and more blessed by ecology. For example, a new store was opened and the site was selected. It used to be based on experience and analysis of some reports of buying traditional companies. Now they hope toGet some services inside.
So we also put forward the concept of Union Cloud, which has two levels of things. First of all, the 9-year accumulation of the Friendship Alliance + platform itself has a very large number of customers, and many customers have basically been with us for 9 years.
Second, we have the technical blessing of Alibaba Cloud behind us. This is the combination. At the conference, we also announced that the data capabilities and customer capabilities of the entire AIA Cloud and Alibaba Cloud’s basic technology capabilities will form strategic cooperation, such as technology blessings and subsidies. This is also our hope that in the case of cold weather, we can give customers greater benefits and let everyone go quickly in this cold winter.
Traditional enterprises migrate to the cloud with a very short window period
: Youmeng + put forward data on the cloud in 2019. Why is this year?
Peng Xinyu: I didn’t deliberately say why, the entire market is here, the customers are here, and the rhythm of Alibaba Cloud is exactly the same. It happened to this stage, and it started at this point no sooner or later.
Of course, in 2019, you can see that this market is becoming more and more standardized, and it is very harsh on many P2P companies or these big data companies. I think this is a very good thing, so that everyone can really study technology and improve Innovative power will promote the asymmetry of the original development and truly benefit the society. In the future, we will become more and more standardized in the field of big data, and we are fighting for wisdom and fighting for insights into the industry. I think this is a big change.
Of course, many people also ask that there will be disadvantages in terms of privacy and security. But in fact, the tighter the funding chain, or the more nervous everyone is, the more people will not take risks and be radical. Moreover, the bigger the company, the more it has to stick to the bottom line. Therefore, we have been advocating the true use of technology, advanced methods and concepts to lead the transformation and upgrading of this industry. We resolutely resist the gray, flick the ball, these customers we will not cooperate with him. Leading companies in the industry will definitely take more, because the head companies will bring more positive things to the industry.
: Regarding Shangyun, do you think the market is fully aware of the importance of this matter now?
Peng Xinyu: Regardless of the speed of the company’s development, everyone will definitely go to the cloud in the future. This is an irreversible trend. In fact, the corresponding behind is that each enterprise builds its own technology platform. The change brought about by this is how to quickly move the traditional enterprise’s IT cost investment and talent investment to the cloud, which is a great challenge. And this window period is very short, and may change a lot in the coming year.
I don’t think some traditional industries or traditional transformation companies should hesitate to make rapid transformation. Here in cloud technology, even the company on the first day of entrepreneurship has been a company with others for more than ten years.
: Youmeng + put forward data on the cloud in 2019. Why is this year?
Peng Xinyu: I didn’t deliberately say why, the entire market is here, the customers are here, and the rhythm of Alibaba Cloud is exactly the same. It happened to this stage, and it started at this point no sooner or later.
Of course, in 2019, you can see that this market is becoming more and more standardized, and it is very harsh on many P2P companies or these big data companies. I think this is a very good thing, so that everyone can really study technology and improve Innovative power will promote the asymmetry of the original development and truly benefit the society. In the future, we will become more and more standardized in the field of big data, and we are fighting for wisdom and fighting for insights into the industry. I think this is a big change.
Of course, many people also ask that there will be disadvantages in terms of privacy and security. But in fact, the tighter the funding chain, or the more nervous everyone is, the more people will not take risks and be radical. Moreover, the bigger the company, the more it has to stick to the bottom line. Therefore, we have been advocating the true use of technology, advanced methods and concepts to lead the transformation and upgrading of this industry. We resolutely resist the gray, flick the ball, these customers we will not cooperate with him. Leading companies in the industry will definitely take more, because the head companies will bring more positive things to the industry.
: Regarding Shangyun, do you think the market is fully aware of the importance of this matter now?
Peng Xinyu: Regardless of the speed of the company’s development, everyone will definitely go to the cloud in the future. This is an irreversible trend. In fact, the corresponding behind is that each enterprise builds its own technology platform. The change brought about by this is how to quickly move the traditional enterprise’s IT cost investment and talent investment to the cloud, which is a great challenge. And this window period is very short, and may change a lot in the coming year.
I don’t think some traditional industries or traditional transformation companies should hesitate to make rapid transformation. Here in cloud technology, even the company on the first day of entrepreneurship has been a company with others for more than ten years.