Tiger sniff: Bu Kewen is nervous. The day before he took the stage, he asked the host: “Should you add a few questions? I’m afraid I can’t answer a few words and will soon have nothing to say.” This is the first time he has spoken in public. However, on the stage, he talked eloquently and could not see a trace of panic. The top stylist and designer Bu Kewen, who has experienced numerous storms in the fashion industry, has completed another perfect mastery of the big scene at the Tiger Sniff FM Festival Young Mansion.

Bu Kewen’s experience is brilliant, He Known as the man behind Fan Bingbing, the design of the fairy crane costume made Fan Bingbing make a stunning appearance at the Cannes Film Festival, becoming the first person to make a star wear and detonate public opinion. However, at present, the aesthetics are more and more diverse, and the perspective of the right to speak is more and more. Can the stars guide the trend of the public? Come and listen to what Bu Kewen said. The following is a selection of conversations between Bu Kewen and host Ma Jing:

Ma Jing: The topic we want to talk about today is “Can stars still influence popular trends?” As a star stylist, Mr. Bu Kewen is the man behind many stars. We must dig out from him Some routines and tips. Why can you become a star stylist?

Bu Kewen: First of all, I think the topic “the influence of popular stars on the trend” just now is a positive answer. Since its development, more and more young people have loved and pursued the trend culture. We can see that there are a lot of shows about trends. There is an upcoming show called “Trend Partners”. When I was doing a show in Japan, I would see that all the trendy shops they passed were full of young people. People are waiting in line to buy something limited or unlimited.

Ma Jing: Mr. Bu has a very important masterpiece, which is Fan Ye Xian He Zhuang. Let’s talk first. What kind of opportunity is there to be able to have such cooperation with her?

Bu Kewen: My career experience is actually a quite complicated process. I myself studied film character modeling. More majors are related to film. Later, when we just graduated from school, we did n’t really have so many opportunities to directly work in film. After we dismantled some of the work on makeup and styling.

My earliest major was doing makeup. Later, I did makeup for about 10 years. I also took many magazine covers. We have shot the covers of all the major magazines, as well as many large advertisements. All skin care and makeup ads such as L’Oreal and Shiseido have been shot.

After many years of my career, I think I can find things I haven’t done, but I’m interested in. During the make-up process, I met a lot of artists, and they said whether to do modeling. But the style at that time may not be the same as it is now, and it may not be as professional as it is now. The make-up artist became a stylist, which has also made a basic accumulation for me to become my own fashion brand, step by step to this day.

Ma Jing: It sounds like a very accumulated process, and it doesn’t feel that simple.

Bu Kewen: Yes, but in the process, you will deal with many artists, you will be in contact with them, and you will know the many needs of female stars. At this time, whether it is make-up, fashion or stylist, it is the most fundamental one. You know where the other person’s needs and cognitions are.

Ma Jing: It sounds very professional, let’s talk about this masterpiece now, such as Fan Ye stunning CannesIn this process, it is actually different from being a makeup artist. When doing makeup, every artist will have something she cares about, such as what way her hair likes, like left to right, in fact, everyone ’s habits in life are the same, just your own to yourself An aesthetic perception.

In the process, I remember a particularly interesting thing. When it comes to modeling, we often have a good idea and understanding of modeling, and hope to convey it to artists or the general public. But when this thing is actually made and presented to the artist, many times the artist’s psychology cannot accept this shape for a second.

For example, if you go to a hairdressing studio and you cut a new haircut, our initial communication is very sufficient, but when this new haircut really appears on your face and head, you Maybe there is a second that I still think is not suitable for me, or I prefer my look just now.

I have met an artist. She is a very good artist. She has outstanding performances in movies. Relatively speaking, her style is relatively smooth, she has his own style, and she is not very good and very colorful. Once, she made a wish, hoping that we had more attempts or different changes. During the process, we communicated for more than three months. We made some changes in hairstyles and makeup, including clothing. I also transferred a variety of brands from around the world to do it.

After we finish, we all decide on the plan. It is a very important film festival on the day of the event. At about 6:30, the event party notified that all the artists are going to the red carpet. When we were ready at about 6 o’clock, after the makeup, hairstyle, clothing, and styling were all completed, the artist stood in the mirror and said, I do n’t feel like me or me. I ca n’t go out the moment I go out, Don’t go out and say that I don’t want to go to the event. So after 5 minutes of discussion, it took about 40 minutes to change everything from makeup to hair back to what she had always insisted on.

This process is when you really need to make changes, you must do a good job of psychological construction. In fact, our preliminary communication is very sufficient, because I have been doing this work for a long time. I know that all our services are for the artists themselves and for others. First of all, I need to help you build your self-confidence so that you can have a more confident side and stand at the very center of the red carpet. Show your best.

But after this incident, I would rarely be willing to make such a bold attempt, unless you are really a very, very capable and courageous artist to try.

They are not too much cash stars in the past, like Cindy or a more controversial female group member, Yoko Yoko is a comedy star of a funny video, it feels different from previous ideas It’s the same. What kind of opportunity is there for such cooperation?

Bu Kewen: This is the picture I just ended. The picture on the Beijing show on November 4th, because this time we used the show, we used all the well-known models, but this time we hope to have some bold Breakthrough and try.

I am a very determined person. I am determined to make breakthroughs and try, and I will always go in this direction, and I will not temporarily change my mind. At the time I was thinking, Let’s define what beauty is, and in the current era, personality. Different people have different personalities. This is the only thing that can be different from others.

So when we want to redefine beauty, I hope to find two more representative people. For example, when I found Cindy, I first saw a lot of reports about Cindy from the Internet. How could there be such a women’s group, I took their photos seriously, and talked to many people in the same industry about Cindy’s face, and talked about all aspects of the five-sign structure. In fact, we all think that this face is very international and very advanced.

What kind of expression do you have, including the identification of him, in fact you can see more and more mainstream fashion media, shooting her, all fashion films come to him Do a different interpretation. actually, II was quite happy when I found her, because they agreed readily, including Yoko.

Because for Cindy, she is a relatively new attempt, but Yoko has previously shown a show in New York and is a Shanghai brand. In fact, she will have some stage experience. But for Cindy, it was completely absent. When we gave her this dress, I chose her as the opening. She was the first one. She was particularly nervous at the time.

But after two rounds of rehearsals, she said how the show was so short. It was over before it was fun, and went back after a circle. As for the identification of different beauty, I think they are all in the present era. They are a representative of very independent, confident and individual girls. We can use a different form of expression so that they can show completely different Same personality and character.

Ma Jing: When I first saw the photos, I felt very different. The comments we watched on the online media were very challenging, but also really breakthrough.

Bu Kewen: As soon as the show ended, we went on two hot searches. The Cindy catwalk and the hot-eyed Yoko catwalk show. There are also two hot searches on Douyin. Their influence in this generation of new media is still very large, including when we decided to use them before, a marketing company came to us. He said that you do n’t need to do any marketing for this thing, just the two of them stood Maybe your heat is here.

Ma Jing: Just now we talked about Mr. Bu ’s own brand. Now I want to ask, have you been doing star styling before, and now you are starting to make clothing and beauty brands. What opportunities and challenges will there be? What difficulties will there be?

Bu Kewen: There are too many opportunities and challenges. Until now, after the styling, the designers after each styling will hope to have their own clothing brand, including I have also made makeup for many years. I I also want to have my own make-up brand. I have done both of these in the past five or seven years.

But when I first made clothesThe designer brand, they are the audience.

So when I’m doing it, what I’m thinking is that it doesn’t matter if it grows a bit, I’ll add it. When it comes to the makeup brand MONO CHRIS, I took the pink logo a short name, the Chinese name is Mo Shi, which has no practical meaning, just that this is more convenient to spread.

In the process, many problems will be encountered, such as problems in the supply chain, including your channel problems, your positioning problems, and all kinds of problems. So in these years, I have been encountering problems every day, solving problems, and then solving new problems.

Ma Jing: I understand. The previous name is very long, because our niche is relatively high-end, so you ca n’t read it and do n’t use it. The shorter ones below are more popular and easy to read.

We just talked about the present and the past, and we really want to know what the future will look like. Of course, the future is a bit big, but when it is small, what kind of trend will there be next year? Can I be the most shining lampball in fashion.

Bu Kewen: Actually, I think the trend is constantly changing, so we ca n’t predict the future of the trend, but there will be more and more online and offline combinations in the future. I remember one of the things that made me feel the deepest abroad. Sometimes you go shopping abroad. You may not get so many things while you are shopping. They can send you everything back to your hotel or home. inside.

So when you come to the Internet or combine e-commerce with online and offline, you can go shopping while you shop, and your goods will be delivered after purchase. We do n’t have any flash delivery now, help you deliver to your home There is no need to take anything, this thing can have great association in the future.

Ma Jing: Pay more attention to a personal experience and service, and feel like a star.

Bu Kewen: Right.

Ma Jing: That’s all for today. I am particularly happy that I have made a lot of money. Many stars have once stood next to Teacher Bu. Today I am also sitting next to him. I am also a star.

Bu Kewen: Thank you all.