This article is from the WeChat public account: hedgehog commune (ciweigongshe) < / span> , author: Xin Mei Yee, He Yuqi, Lu Jianan, title figure from: “

》 MV

This cross-region, content-intensive, large-scale “gathering party” has no organizers and no moderators, and participants have achieved unprecedented participation in the barrage and interaction, and in the ceremony during the carnival Continuously strengthen identity.

Search for “Shaking Shoulder Dance” at station B, and you will see more than 1000 (the upper limit of the station B search) Related videos . A considerable part of it was uploaded by students from various universities.

Along with dynamic music, young and foreign-styled college students danced the earthy “embarrassing dance” on campus, in the open space under the Boya Tower of Peking University, on the sundial at the southern end of Tsinghua University Lawn On the side, there are shivering dances everywhere under the sycamore tree by the lake of Zhongchuan Piano.

A short video relay similar to the “Ice Bucket Challenge” is having a ripple effect on university campuses across the country.

Shaking shoulder dance video of Renmin University of China UpUp: HCL old thief

Especially at the Renmin University of China where the school badge looks like three “twisting human figures”, the creators of the National People ’s Congress fully used the “school badge stem” in the shoulder-shaking video. When three students appeared at the gate of the school to imitate the school badge and shake their shoulders, the barrage at station B burst like a firework in the festival. The volume exceeded 1.5 million at station B.

The shoulder-shaking dance is completely hot.

Who is making a shoulder dance?

Shoulder dancing and its “standard BGM” “Coincidance” are not new. The “Coincidance” MV was released in April 2017 with the creator named “handsome dancer”. The dance step supporting the music video is magical and brainwashing, and there are many shoulder-shaking movements, so it is called “shoulder-shaking dance”.

As early as 2017, this dance created a wave of viral transmission in China-because it can move the shoulders and benefit the body, many medical staff took the lead in jumping and started shaking in hospitals and departments The short shoulder dance video “relayed” but did not “out of the circle” further.

“The shoulder-shaking dance has recently become popular in colleges and universities is actually a kind of” turning red “”, the creator of the School of Journalism and Communication, Tsinghua University, and Fan Zhuli, Up, told Hedgehog Commune.

Line chart of the video related to shoulder-shaking dance at station B in 2019

The “Burst Fire” of shoulder-shaking dance started in late September 2019. As early as June 2019, Up’s “Chen is not longan” from the Nanchang Institute of Technology began to prepare for the campus version of the shoulder-shaking dance video. Gui Yuan told the Hedgehog Commune that he and his friends saw the original “handsome dancer” and felt “especially flavorful”, so they started to shoot the video of the shoulder dance.

Guy Yuan has created a lot of life records and short videos out of the box, and explored some photography and editing experience. In the summer vacation, he pulled in more than ten classmates and built a QQ group, ready to start shooting after school.

The presenters in the video are ordinary college students, and no one has a basic dance. The Nanchang Institute of Technology in which they are located is ranked in the province, but the popularity of the school is relatively limited across the country, which cannot bring too much traffic bonus to these creators.

Even so, this video is “exploded.” Longan remembers that the video’s playback volume at station B rose from over 200 on the first day to over 100,000 on the second night. She was full of excitement and “unbelievable”-“It ’s been so long Video, it ’s still popular on the first video. “

After the shoulder-shaking dance video became popular, many universities’ Up masters began to find longan and wanted to learn from the ideas and ideas in this video. “It should be that we led colleges and universities across the country to make shoulder-shaking dance videos,” Gui Yuan told the Hedgehog Commune, shoulder-shaking dance can be so hot, “a large part of the reason is because of our small team.” In this regard, he felt “a kind of pride”.

Fan Jiuli from Tsinghua University and other college Up masters also told the Hedgehog Commune that the popularity of this shoulder-shaking dance was the beginning of the Up master of the Nanchang Institute of Engineering, “Chen is not longan.”

For the next period of time, the same excitement and unbelievable mood as Guiyuan will continue to emerge from the hearts of Up masters from Fudan University, Southwest Jiaotong University, and Renmin University of China-their videos are also “exploded” “.

Fudan University’s Shaking Shoulder Dance Video UpMaster: Peach Peach Beads

It took less than two days for “Fart Peach Bead”, the host of Up, Fudan University. In the busy mid-season “Extreme Operation”, he kicked out a video of a campus shaking shoulder dance. Beads told the Hedgehog Commune, “I feel very bloody when I do it”: I decided to start at three o’clock in the afternoon on the first day, and wrote the script that night, and the next day, I finished shooting all the materials during class and meetings. It kept editing for a moment, “the hands were shaking when they were finally sent out.” This video has now been played more than 500,000 times.

In contrast, the shoulder-shaking dance video produced by Up Master “SmileTVzzz” of Southwest Jiaotong University is more refined, and the position, movement and color adjustment are very particular, and even have some “movie feeling”. For this video, the “SmileTVzzz” team spent three days and three nights, and more than 1.2 million views also made their efforts pay off.

The “HCL Old Thief” of the People ’s University of China ’s Up thinks that the “local advantage” is very big in the shoulder dance of the People ’s Congress. There is no sense of disobedience. “HCL old thief” and classmates formed a short video team, there have been many works before. In a week, they completed the video of shaking shoulder-to-shoulder dance. In order to save enough time for the video to “swipe the screen”, “HCL old thief” made a video one night after the video, and deliberately waited until the next morning to upload it.

“Every time we play 10,000 more, everyone cheers in the group.” “HCL old thief” told the Hedgehog Commune. Now, the number of broadcasts has exceeded 1.5 million, and they have cheered for how many times.

The fire is not the shoulder-shaking dance, but the “cloud gala” of college students nationwide

In his shoulder-shaking dance video, Fan Lili mentioned a unique “item” of Tsinghua University—the physical education class requires a three-kilometer run. Running against the cold wind in Beijing is a required course for Tsinghua undergraduates who cannot escape. In the barrage, many people expressed their curiosity and concern about this “Tsinghua characteristic”-“Students will still suffer this kind of crime?”

Pop barrage word cloud picture of People’s Congress shaking shoulder dance video B station, note that the keyword “school emblem” is most mentioned in the barrage Source: How dare you please Jun side ear listening

This case of breaking cognition appears in almost every college shivering video. To the audience, universities, especially the so-called “prestigious schools,” often feel serious. They lack access to content that shows the details of real life in the university.

The shoulder-shaking dance videos of colleges and universities provide this channel, giving the outside world a window to understand the true lifestyle and thinking of college students, allowing users to experience the unexpected contrast directly: “Learning Ba” will also A serious dance of earthy flavor, under the halo, also faces many challenges in school and life …

This contrast is not only interesting for users outside colleges, but also for college students. Master Zhu from Fudan told The Hedgehog Commune. “There are a lot of people who reported their school in the barrage. Everyone has a sense of participation and identity in the process of watching the video.”

The video of shaking shoulder dance has also become a message board for college students. In addition to “along a million times” in the video of the alma mater, they will also “sightsee and check in” in the videos of other schools to learn about the style and characteristics of other schools like a series of doors. The video content itself also has the characteristics of community interaction, which constitutes a unique way of communication.

Short shoulder dance video of Southwest Jiaotong University Up Main: SmileTVzzz

When talking about “Why Shoulder Dance Swept the College Circle,” Southwest Jiaotong University’s Up host “SmileTVzzz” told the Hedgehog Commune, “Everyone makes videos around the same theme, just like universities in China Gala. This cross-region,Is a repeater “phenomenon. This can be explained by the concept of” meme “ (meme) .

Dawkins (Richard Dawkins) In the “Selfish Gene”, he proposed the concept of “memes”, Memes That is, the genetic genes of culture. It is the basic unit of cultural change. In the process of cultural renewal, people realize the inheritance and innovation of this culture through conscious or unconscious reproduction of typical behaviors in a particular culture.

Chang Jiang, an associate professor at Tsinghua University, has explained that the cultural influence of social media is almost entirely based on imitation in explaining the concept of “memes.” Netizens use all kinds of earthy stalks like repeaters, which is a kind of copying behavior in itself.

“The Source of All Evil” Short Video of Nanchang Engineering College Shaking Shoulder Dance Up Master: The Minister is not Guiyuan

There is a view that “the nature of man is earth and vulgar.” The consumption threshold is lower and the earthy content is easier to become a “meme”. In the process of people copying and using, it gets viral transmission and expands the “infected” population.

Furthermore, the transition from “soil” to “tide” also frequently occurs.

After “infecting” some key nodes of transmission, especially celebrities or celebrities, the local flavor content also has the possibility of transitioning to “tide”: After re-interpretation and application by public figures and even the official Very earthy content may not look so “earthly” anymore, but instead becomes a new trend.

In the “China New Rap”, the “Divine Comedy” wild wolf disco,Du is regarded as an unsuccessful “screaming wheat”. After being covered by a number of stars and host Zhu Guangquan, Chen Weiting, Luo Zhixiang, etc., it has now washed away most of the earthy flavor and became a unique music “trend”.

There is also such a trend from “soil” to “tide”.

On November 19, 2019, the official Weibo of People’s Daily reposted the shoulder-shaking dance of “Production” by Peking University, “Injecting soul!”, in the retweet, the official Weibo of People’s Daily wrote this. It is also recently that the shoulder-shaking dance has become more and more accepted by the mainstream public opinion. After sweeping the college circle, this magical dance step may also move towards the whole society.

[Note 1] The above interviews with scholars are from the public account. How dare you ask Jun to listen?

This article is from WeChat public account: ciweigongshe , author: Xin Mei Yee, He Yuqi, Lu Jianan