This article is from WeChat public account: understand understand notes (ID: dongdong_note) , author: Muzi, original title: “red network” flip “cars 2. How fake are luxury homes? 》 Picture from: Visual China
Driving the Rolls-Royce Phantom and Ferrari, living in tens of millions of villas with sea views, wearing hundreds of thousands of brand-name watches, carrying limited edition super-bags … Open short video app Many netizens will see that some internet celebrities are “inadvertently” showing off their wealth.
People who watch are pleasing to the eye, all kinds of envy, jealousy and hate; show people are satisfied, and get rewards and soft hands.
From the popular “Internet celebrities showing off their wealth” last year, to this year ’s luxury cars and luxury homes, various types of Internet celebrities showing off their wealth have become a trend in the industry. Various fancy show off riches, while attracting the “hatred of the rich,” yell at the same time, but also let the Internet celebrities capture more traffic.
Of course, online celebrities are not a job lying down to make money; really driving these luxury cars, the Internet celebrities living in luxury villas are also nothing. ThenWhat are some netizens desperately showing off for their wealth?
Selling goods? “Pulling hatred”? Behind the show off, what kind of industry chain is supporting their “luxury”?
Don’t cry to show off your wealth, and to sell well for drainage
“Have you ever seen any Internet celebrity crying?”
The Internet celebrity Xiao Ran, who just left a brokerage company, said with a smile that no matter whether it is a live online celebrity or a popular short video master, there are people who intentionally or unintentionally show off their wealth. Whether it is the scene of content creation or the “obscure” private life display, famous bags, luxury cars and luxury homes are indispensable.
Although Xiao Ran’s clothing can be described as “earth” in daily life, in front of the camera, Xiao Ran shows himself as a spray of Gucci perfume and a Hermes bag. With a light luxury mansion, Maserati’s “beauty” is driving. “In fact, what many people see is basically an illusion. Usually I like to wear jeans and plaid shirts, and I don’t wear makeup when I go out.”
Xiao Ran told me to take notes. Whether it is nearly one hundred signing online celebrities under the company, or friends who are familiar with the online celebrity industry, they seem to be “rich” pretending. In order to make more users pay attention to the daily life of Internet celebrities.
“Most of the people who watch short videos and live broadcasts are ordinary people, and some are even moonlight.” So they want to see the lifestyle they yearn for. Few users will pay attention to those crying poor and crying websites. Red, “The consensus in the industry is that crying will make the audience see their own shadow from the Internet celebrities. This is a way of self-destruction.
Although it is easy for Internet celebrities to show off their wealth, it can easily arouse user dislike and even cause the mentality of “rich hatred.” But it cannot be denied that there are many fans who pay attention to showing off their wealth because of their “revenge”.
Some netizens “sniff” the lives of internet celebrities and “feel” the feelings of rich people. Although they see scolds on the internet, they are “honest” and “some little internet celebrities are also I was blinded by the illusion of showing off wealth, I chose to enter the industry, thinking that this industry is very profitable.
However, these Internet celebrities drive luxury cars, live in luxury homes, and get their bags, but they are wearing some Guochao clothing brands or using “unknown” skin care products, forming a strong contrast with the luxury side. Why is this?
“In order to sell the national tide goods and skin care products on the hand, this is another purpose of the net red show off wealth.” Xiao Ran told to understand the notes, which is inherent in the user. In thinking, rich people always have a high taste. Rich Internet celebrities should naturally do the same, so most of the products they eat, wear and use will not be of poor quality.
Perhaps, luxury from the side highlights the quality style of Guochao clothing and small-brand skincare products that are in charge of bringing goods to the Internet, attracting users to search, follow and buy. “Why do fans follow and order? You see The whole body is red. Is that only the national tide dress and that skin care product affordable? That’s right.
It can be seen that for some Internet celebrities, showing off wealth is the “basic skill” of engaging in the industry. Only by learning to show off wealth can we attract the attention of users and set off the style and quality of products to promote and sell goods Realize. So where do these luxury goods for showing off rich come from?
Luxury life is shared, and the wealthy props are more “reusable”
“If I can make such money, I won’t change careers.”
Tingting, who has switched to a fashion store, was once a fashion influencer who loves to show off her wealth in front of the camera. She told me to understand the notes. At present, there are very few head influencers in the internet celebrity industry who really make a lot of money, but they rarely show off their wealth.
Most Internet celebrities, in fact, just barely “get out of poverty” and live a “well-off” life. There are even more low-level Internet influencers, and life has become a problem.
“In the videos I have taken before, the Porsche and Cayenne that often appear are actually rented by the company.” Tingting said that many of the luxury cars and luxury homes appearing in the company’s contracted network red videos are basically The company rents it uniformly for everyone to “share” when shooting.
“I shot the Cayenne steering wheel, others shot the front windshield, I shot the villa bedroom, and others shot the villa balcony.” If the topic content and platform created by the signed net red are scattered, it will be impossible for users to see through. “Anyway, dozens of internet celebrities under the company share a white Cayenne, a long-term rented R & F villa, and the bags of Dior and Hermes are just five or six.”
According to Tingting, the only “props” that belong to him are only the Apple phone he uses, and the rest of the wealthy props are shared by the company. “A lot of content organizations do this. The company purchases and rents luxury goods uniformly, and then uses its influencers together.”
Tingting opened the mobile short video application and showed some of the short video content recommended by the platform based on the algorithm to the understanding notes. Wait for the famous luxury car.
“It looks like each of these internet celebrities has a luxury car, but you know.” She said with a smile. Most Internet celebrities’ real life is not as luxurious as in short videos and live broadcasts. All the behaviors of showing off riches are also based on the personnel settings and content planning of the agency.
Of course, showing off wealth also requires financial resources. In addition to these organizations with a certain degree of operating strength, some small-scale content organizations that have signed up for online celebrities are customized by third parties to provide their Internet celebrities with rich “materials”.
The rich and rich materials can be customized, and the supply chain is called only ToB
“What kind of material is suitable, you first look at it, and then send it to me for customization.”
In Tingting’s introductionIn the following, Understand Notes contacted a person in charge of an organization who claimed to be able to help the Internet celebrities customize “Hyunfu Materials”. The other party sent a link, you can see a lot of rich rich videos after clicking in.
There are all kinds of video materials such as luxury cars, luxury homes, watches, bags, etc. The person in charge said that the materials in the link can be customized, and the price is based on the customization requirements and difficulty.
This seems to be a bit similar to the WeChat friends circle Hyunfu industry chain that has been disclosed in the note, and is also customized Hyunfu pictures and video materials according to needs. However, the person in charge said that there are still some differences between organizations and ordinary rich material sellers.
“We target professional internet celebrities and celebrities. The fees are higher, but they can cooperate for a long time.” He told me to understand the notes. If it is a contracted cooperation fee, you can negotiate a monthly subscription and give a certain discount, “Now With our cooperation, there are dozens of Internet celebrity (brokers) institutions, which have a good reputation in the industry. “
When asked whether these custom-made rich materials will involve infringement, the person in charge “packed tickets” said, “Absolutely not, luxury cars, luxury homes, bags, watches, etc. among these custom-made rich materials Props are owned by institutions. “
At the same time, he emphasized, “The Porsches we use are all original real cars. They are different from other Xuanfu materials that use Zotye SR9. We dare to shoot the interior instruments and steering wheel.”
According to requirements, these organizations can customize short videos of different angles, topics and content at any time. All famous cars, luxury homes, bags, and watches can also provide corresponding models and services. “Anyway, according to the materials, each material is about a few hundred yuan. It is a little more expensive to shoot a luxury house.”
Understanding the notes, I carefully checked the material link page provided by the other party, and found that this so-called agency that can provide professional customization of rich materials for Internet celebrities also involves some WeChat rich businesses. “ (Wechat) also did, but isn’t this line difficult to do now, so changed the ( Make web celebrity material) . “
Conclusion
As long as the wealthy props customized by the agency are available, an internet celebrity can be a “rich man” on short videos, live broadcasts, and even social platforms, and envy a lot of fans. Some fresh graduates and young people, because of the wealthy videos and photos of Internet celebrities, thought that Internet celebrities can really make a lot of money, so they went forward and went into the circles of Internet celebrities, only to find out the reality before joining What a “skinny”.
Apart from those truly popular head influencers, how many practitioners are living a so-called “luxury” life that deceives them? How many ordinary users are envious of watching this non-existent “luxury” life.
This article is from WeChat public account: understand understand Notes (ID: dongdong_note) , Author: MuziGallery