It seems that it is selling things, but what it is actually doing is more empowering work.

HiTrends report (by Ray)

The CEO of Sesame Family talks about how to solve the logistics pain points of e-commerce in Canada

“Why haven’t large domestic online platforms and e-commerce giants such as 58 in the same city, Tmall, and Joybuy made waves in the North American market? Is it because of insufficient funds to invest overseas or operational problems?” HiTrends recently interviewed Faith, the CEO of Canada’s first social e-commerce company. Her introduction may be very valuable for companies that want to expand their online business overseas.

A bold attempt

Canada has always been known for its sparse population, with a small population but a large population. This environment caused two major pain points for the e-commerce platform in North America. The last mile of the day had high distribution costs and small single demand. Even Business Insider Intelligence ’s “Crowdsourcing Report” also specifically mentioned the solution to these two issues challenge.

In non-urban areas, even when delivering along a specific route optimized multiple times, the distance between two delivery locations can be several kilometers, and each location can only place one or two packages. The cost and inefficiency of the last mile, along with the continued growth of the North American retail e-commerce market share, has not only increased user expectations for fast delivery, but has also put more pressure on logistics companies.

In order to solve the logistics problem of local e-commerce, Zhijiajia Group adopts the S2B2C social e-commerce model. Among them, Zhijiajia Group uses the “Sesame Platform” to integrate the standardization of back-office supply chain services. Through the additional services of offline pickup and customer service, we can close customer relationships, tap demand, gain trust and enhance customer stickiness, and form an acquaintance-endorsed social sales scene.

Faith revealed that the Sesame Family Group first cut into more than 700,000 Chinese and Asian markets in the Greater Toronto Area and has achieved good results so far. It will continue to work to improve the quality of life in North America through the community consumption model. To create a resource-sharing, interconnected and mutually beneficial life circle.

Platform sales and supply strategy

Faith, the founder of Sesame House, was originally engaged in real estate development and asset-light economics, but realized that the market demand for such services was too low