On December 11, VSCO issued an announcement on its official website, announcing the formal acquisition of camera company Rylo.

Speaking of VSCO, everyone is familiar with it. Photoshop, Lightroom’s post preset VSCO Film, photo processing application VSCOcam and video shooting application DSCO are all VSCO’s own products.

In addition, VSCO has also built a picture sharing platform in VSCOcam. It also has a fixed annual closing and selection activities every year. It is a relatively stable ecological platform.

As for Rylo, it used to be a company that focused on 360 ° cameras. The products they launched are mainly high-resolution 360 cameras, and they have previously launched products that can shoot 5.8K 360 ° videos. Now that VSCO has acquired Rylo, should it also enter the hardware market and develop a “physical version” of VSCOcam?

No, VSCO’s acquisition of Rylo is actually preparing for the development of video editing applications.

From the official documents released by VSCO, the main purpose of their acquisition of Rylo is to prepare for the development of video editing software. VSCO co-founder and CEO Joel Flory in Official press release Mentioned :

In the past year, we have seen twice as many people editing videos with VSCO. It can be seen that our users prefer to use videos to express themselves and tell stories about their lives, so they also need more and more comprehensive video production tools to meet their needs.

Indeed, with the emergence of sharing methods such as Vlogs and short videos, more and more people are shooting and making videos. At this time, VSCO is also adapting to changes, adding “edit video” function to its own application.

In the past, you need to add the “film simulation” effect of VSCO Film to the video. You need to transfer the video to your computer, and then use the processing software such as Premier to import the color correction presets of VSCO Film. Now, users only need to subscribe to VSCO X account to add VSCO filters to videos on VSCOcam. At the same time, users can also edit video effects like adjusting photo filters. The logic used is the same as processing photos. As long as you are familiar with the operation of photos, it is very convenient to use VSCO Film to handle video color effects.

If it is only used to handle color effects, VSCOcam is also a convenient stylization tool on mobile phones. But now the set of usage logic is still completely serving photos. There is nothing optimized for video functions, nor is there a dedicated tool for video editing. It is obviously not enough to meet all the needs of video producers.

So, VSCO also hopes to launch a standalone video editing tool for itself through this acquisition. Rylo also said after the announcement of the acquisition that he will devote all his research and development efforts to the development of video production applications. Previously launched products will also retain a certain amount of after-sales service support, but there should be no new machines after that.

Apart from Rylo, Alex Karpenko and Chris Cunningham, the founders of Luma Camera, will both join VSCO and should also participate in VSCO’s video development.

Among them, Chris Cunningham spent 5 years with Apple. In that year, he was mainly responsible for iLife, iPhoto for iOS, and Apple’s own professional photo processing application Aperture. Alex Karpenko from Luma Camera has previously developed an application for shooting time-lapse videos for Instagram. Both of them have some experience in image processing. I believe that VSCO also hopes to use the experience of two people to develop a complete set of image processing applications.

Indeed, in the face of current user needs, VSCOcam, which can only be graded simply, cannot meet the needs of video users.

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If they develop a dedicated video processing application in the future, the main interface may also become the video timeline, and the main tools will be switched to video editing tools. VSCO’s signature presets may be integrated into a function and embedded in the application … The entire operating thinking and operating language should also proceed in the direction of video applications.

In addition, after the launch of the app, the sharing platform of VSCO will also change. After accessing more recommended videos and the accumulation and diversion of star users here, it is the adjustment that the video application needs to launch VSCO.

In short, compared with the current VSCOcam, which takes into account the video filter function, the new application should be more focused and able to provide more features for producers. For these reasons, VSCO has not yet given a plan in the official press release. It may be that for VSCO, which has 2 million subscribers, it is not in a hurry to set a plan.

However. Engadget and TechCrunch The two media speculated that VSCO’s video application may also use a subscription system. If this can have a little more connection with the previous service, it has now subscribed to VSCO X Users should also be very happy.