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The domestic short video entrepreneurial wave is brought to a certain extent by papi sauce. A topic setting that the public cares about, stalks and paragraphs one by one, quick editing and sound-changing effects are basically all the elements of an entertainment short video. Letting people relax and laugh without a doubt is the ultimate goal of these short videos. p>
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But there is another way to release stress, and to return to nature and the true nature of the mind. strong> Li Zihuan ’s ancient style video, this way. In her hands, the old wood can be used as a swing and a washstand, flowers and beeswax turned into rouge gouache, a bread kiln composed of bricks, sand and beer bottles, producing fragrant bread and roasted chicken. p>
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“Swing” p>
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“A lot of kids in the city do n’t know whether the rice they eat is grown on a tree or planted in the field.” Why make a short video of ancient cuisine? Li Zizheng’s original idea was very simple. The environment in which she lives is relatively primitive, which may be attractive to people who have been far away from the country and nature. strong> p>
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Li Ziying’s video is not limited to the field of cuisine, and in the later period, it is not very ancient. The only thing that is constant is that she always tries to physically explain where something comes from. She traced back to the Western Han Dynasty and made paper by hand from linen and bark. When doing the sink, she also thought about cutting pebbles and digging pits for basins. p>
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Some people commented, “There is nothing that Li Ziyi would not do.” p>
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New List: Your videos always make people stand out. How did you decide what to shoot? Where does inspiration come from? p>
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Li Ziyi: Actually, these are the things that I am most familiar with since childhood, growing up in spring and autumn all year round. What season to grow what food, what vegetables to eat, what fruits to eat and what to do! Instead, he didn’t deliberately plan what to shoot today and what to shoot tomorrow. Maybe it is just what the solar terms are, or go out and turn around and find out what flowers are blooming and what dishes are ready to eat.
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In fact, two years ago, Li Ziyi bought the first SLR in his life, and realized the function of the button in the manual. With a rotating screen and a 120-yuan tripod, she completed all the previous shooting, and the editing was done on a 16G mobile phone. p>
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A person, taking care of the front and back of the camera, shooting is more difficult than imagined. In the issue of “Lanzhou Beef Noodles”, Li Ziyi “can’t forget this life.” p>
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“I have to take this shot by myself, wash my hands, adjust my tripod, take a good shot, and take another shot. The time required for pulling is very accurate, usually the dough is discarded after the lens is adjusted.” < / p>
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That’s it, Li Ziyi has been shooting back and forth more than 20 times. Full … “
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Many people are right and wrong: “They hurt the person I’m protecting with my life” p>
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Work hard. After “Lanzhou Beef Noodles”, Li Ziyi’s single video playback volume on Meipai was stable at over 5 million. The Baidu Index shows that the November 2016 issue of this episode coincides with the time when Li Ziyi began to become widely known. p>
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The “Swing” in April of the following year, harvested nearly 10 million views, Li Zizhen really got angry. But with it came questions and abuses on the Internet. In terms of knowledge, some people have analyzed that Li Ziyi has invited photography, special effects and other teams. Some even said, “Li Ziyi is just a celebrity packaged by a brokerage company. She is only responsible for showing her face.” p>
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A variety of questions drew a fierce response from Li Zichen. On May 13, 2017, Li Zizheng posted a Weibo and announced that he would temporarily suspend the change. p>
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“When I was 6 years old, I was dragged by my stepmother’s hair and pressed into the ditch. When I was beaten to death, I didn’t drop a tear. At this moment, I knocked on my face with swollen eyes and face These words … they hurt the person I’m protecting! ” P>
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“That person” is Li Ziyi’s grandma. The trigger of the long Weibo announcement was that her grandmother hurt her hand when she heard the remarks on the Internet. This may not be a big deal for others. For Li Zichen, it is the weight that life cannot bear. p>
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Li Ziyi is an orphan. At a very young age, his parents divorced, and his father died early, so Li Ziyi and his grandparents lived together since his childhood. After his grandfather’s death, his grandmother became his closest relative in this world. At the age of 14, she dropped out of school and went to work. In 2012, due to a serious illness of her grandmother, she decided to leave everything and go home immediately. p>
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After returning home, in order to make a living, she once opened a Taobao shop. She also wanted to make short videos to make her business better. As a result, the short video became hot, but Taobao shop shut down because of lack of energy. p>
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On the days when the video stopped, she spent most of her time with her grandma. She also took the time to find a photographer and participate in the Weibo Reds Day Festival that she had promised in the morning. p>
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But life should continue. Making short videos is by far the most interesting and most likely means of earning a living by Li Zizheng. She started to form a team. p>
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“I’ve suffered so much myself anyway, and no one will believe the video I shot (It’s a person’s work) span>, it’s better to find a photographer to help me take pictures, at least I don’t have to be so tired anymore. In fact, in retrospect, there are still some elements of anger. In it. “ P>
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Now, Li Zizheng has signed an MCN organization-Weinian, the company is docking resources, and has also invested in her company’s “Ziyang Culture” for deep cooperation. In content production, she also formed a small team of three people: Li Ziyu herself, a photographer, and a 97-year-old assistant. p>
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New list: Do you watch netizens’ messages one by one? In the face of online comment questions, what is your attitude? p>
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Li Ziyi: I will watch some. Most of the comments made me very touched. The few minutes of video can bring so much comfort and resonance, which makes me very honored and one of the motivations for me to continue shooting. p>
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I can’t be liked by everyone, but at least 95% of people like me. Questioning is not necessarily a good thing for me. I can reflect on whether I really did not do well enough through these grotesques. Of course, sometimes there are emotions when you see some brainless blacks, but as long as it does not involve family members, it is fine. Will be ignored automatically! p>
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Antiquity blogger, orphan, bar DJ, neuropathy p>
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Although there is already a small team, what to shoot and how to shoot is largely determined by Li Zihuan alone. p>
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Compared to before, Li Zizhen admits that it is much easier now: “At least there is no need to run back and forth to press the key. I finished the video before, I even cleaned the venue myself, and now I have an assistant to help me do it.” p> p>
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But running in with photographers is a big deal. Until now, Li Zizhang has to adjust the framing and composition of each scene one by one. Sometimes, the photographer couldn’t find the composition she wanted, and she took the camera directly, adjusted it to him. If there is a flaw in one lens, she will retake it dozens of times until she is satisfied. After shooting, she willAfter editing the main body of the video, the photographer will help to grade and export. p>
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The photographer who came to help told Li Ziyi directly: “You can’t find a private photographer like this.” Li Ziyi admits that the photographer is more professional than her, but she feels that this is not her own, or that she does not want Yes, “I’ve done 95 points so hard, why not try my best to achieve 100 points in my heart?”
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Whether for video shooting or for life, Li Zichen longs for a sense of “all things are out of my heart”. Even if she still did not invite the team when she was under suspicion, it was because of her obsession, “I feel that only all the work I made by myself is considered my thing.” p>
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The development of this character has a lot to do with Li Zizhen’s life experience. p>
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Because I have lived a life of “no one cares” from childhood to adulthood, I have to take my own ideas for everything. Life forced her to be independent. “The environment creates a different life. When I’m tired, I also want someone to tell me what to do, but no one cares about me, I can only decide for myself.” P>
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Li Ziyi’s grandfather is a country chef, which has made her jealous and learned to cook very early. Grandpa wouldn’t teach him how to cook, but he would tell some tips, such as how to make it delicious. Li Ziyi helped him hand over the plate, burn the fire, sometimes stealing a piece while people weren’t paying attention, “I didn’t eat good things at that time, so those tastes became the best taste in memory.”
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It’s hard to imagine that a six-year-old child has to cook a fire before he has a high stove. Now the food in Li Ziyi’s video is basically what she would usually make. It’s just that they usually dress a little more casually and don’t “dress up” like in the video. p>
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Grandpa died very early. After many years of life, Li Ziyi lived with his grandma. She still remembers grandma going to the government women’s federation and begging people to say “this child is too bitter”. “Without them (Grandparents) span>, I canCan die long ago. “Li Ziying’s voice was choked. P>
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That’s why she will go home in 2012 without a doubt. She’s very opinionated, but doesn’t like planning. I made this decision just because I was afraid “I won’t see her next time.” p>
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Teenage went out to work. For seven or eight years, Li Ziyi worked as a restaurant waiter and as a bar DJ. The biggest impact this experience had on her was knowing what she wanted.
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New list: Bar DJs and antique bloggers have very different styles. How did these two experiences happen to you? p>
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Li Ziyi: One is to survive, to make money to support my family, and the other is the life I really want, and that’s it. p>
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New list: Can you describe yourself in three words? p>
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People Li: Everyone is multi-faceted. It is difficult to fix it with one or two adjectives. I don’t know what kind of person I am. If you have to say three things, it may be: stubbornness, neurosis, and hardship. p>
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New List: Neuropathy, how do you say? p>
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Li Ziyi: I’m very jumpy. I think of what is what. I often don’t think carefully about the pros and cons of this matter, and do it when I think it is right. Now I do n’t write scripts for video, I think about what I want to shoot. I have also tried to write sub-shots before, but I found that many of them are not achievable. A temporary surprise was the smoothest. p>
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New list: Are you optimistic, is there any time you ca n’t make it? p>
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Li Zihuan: When I was sad, I ran to my dad’s grave and wept again. Pessimism has no effect. My grandma is still there. She is now my spiritual backbone. People come to suffer in this world, but since they are here, they live well. I’m this kind of person: no matter how difficult it is outside, I won’t say a word, and then make a video. Once someone cares about you, it feels wronged. p>
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” Yeah, I did shoot my imaginary life “ p>
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Many people say that Li Ziyi created a rural life as imagined by Wen Qing. She only responded to this: “I dare not say who I made the life I imagined, I just filmed my ideal life.” Strong> p>
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Some people have criticized Li Zihuan for posing, making up a pastoral life. That’s right, the real countryside doesn’t look so good. In front of the camera, Li Zizhen, who has a delicate makeup and is very beautiful, is a “land-like land fairy” in real life, and his body is “dirty and dirty” everyday. p>
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When asked “What are you doing recently?”, Li Ziyi first thought about “how to talk to people in Mandarin about these jobs”, and then counted out a lot of farm work: seedlings, eggplants, peppers, ginger, pruning Flowers, insects … She used to think about these daily routines on Weibo, but I was afraid that everyone would say that she was a show. p>
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These physical activities are a kind of rest for Li Ziyu. “Nurturing seedlings, you just have to think about how to dig a pit, bury the seeds, and then water the pit. This is the most relaxing time of the day.” P>
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The short video is like an uninvited guest, disrupting Li Zizhen’s peaceful life. p>
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She really hopes to be “hermitage”, as others have said. But the reality is that after she became famous, she was increasingly disturbed, and some even used it.Eavesdroppers, monitors, etc. During the Spring Festival, two people who came over with a license plate from another province put drones around, and even flew to the top of Ziyu several times. p>
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“It was still a police station at the time, but they insisted that they came here for tourism because my house looks good. The police couldn’t ask anything, so they had to remove the equipment and let them go back.” p>
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Li Ziyi said that after that, grandma became ill for a long time and didn’t eat much for a few days. She wanted to move, but the old man didn’t want to move. After all, she lived for decades. Some time ago, Li Ziyi’s mood was very low, he kept thinking about “what exactly is he doing”: “Although I now seem to be more famous than before, it has not brought substantial benefits to relatives, but has caused trouble.” < / p>
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Li Ziying just told grandma that making this thing can make money. Although her grandmother didn’t quite understand it, she looked at all the hardships. She told Li Ziyi: “We will save a little bit in the future, you don’t have to do that work again.” P>
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《Lanzhou Beef Noodle》
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She has been “eating old books” before making videos. Now she has at least a platform and MCN subsidies. In July 2017, her company was formally incorporated and successfully secured financing. It wasn’t announced because she thought it was “nothing to show off.” p>
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Unlike the video blogger’s monetization method, Li Ziyi currently does not accept ads. Li Zihuan said that it was not because she was “indifferent to fame and wealth”, in fact, only the “balance” in the bank card could give her a sense of security. After all, she was someone who had slept in a bridge hole and had eaten a packet of instant noodles for two meals. Don’t rush to cash out because she still wants to polish the content. p>
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The reason why Li Ziyi chose the current MCN organization “Weinian Technology” is also because this organization understands and tolerates her, and is willing to give her more time to grow up together, and accompany her to decline the tens of millions of advertisements together, hoping to More meaningful things. p>
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New list: What is the biggest difference between now and two years ago? p>
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