Since its launch in the United States and Canada on November 12, Disney + has received 28 million installs in the App Store and Google Play in five countries: the United States, Canada, Australia, New Zealand and the Netherlands.
Editor’s note: This article is from WeChat public account “SensorTower” (ID: SensorTower) .
When the highly anticipated Disney + is launched, it becomes the most popular online video subscription service. Sensor Tower store intelligence data shows that since listing on November 12, Disney + has received 28 million installs in the App Store and Google Play in five countries: the United States, Canada, Australia, New Zealand and the Netherlands.
4 million of these users converted to paid subscriptions after a 7-day free trial. These users can choose to pay monthly or yearly, contributing $ 55 million in total revenue to Disney on the mobile end.
Disney + outperformed its competitors in the first month of listing
Sensor Tower data shows that Disney + is the best performing online video subscription service on the mobile market since January 2012. Netflix and Hulu ’s mobile apps were launched before January 2012, but our research data shows that the first month of launch of these two online video subscription services is also less than that of Disney +.
As shown in the figure below, the first month of Disney + ’s performance on the mobile side far exceeded its competitors’ revenue over the same period.
Before Disney + went public, HBO Now was the highest paid online video subscription service in the first month. The application was launched in April 2015 in synchronization with the fifth season of Game of Thrones, The first month revenue reached 12 million US dollars. However, this is only 22% of Disney + ‘s revenue over the same period. In terms of paid users, HBO Now had 835,000 users in the first month, and Disney + (4 million) had five times as many users.
Excellent start, but great potential
Disney + ‘s revenue performance in the first month of the listing has far exceeded its competitors, but there is still a broad potential market. Nearly 82% of its existing installation users are from the United States (20 million). In the first month of mobile revenue, US users contributed $ 46.8 million, accounting for 86%. For comparison, rival Netflix has 70% of its subscribers and 54% of its revenue from outside the United States.
Given the data from Netflix and the current market performance of Disney + in the United States and Canada, we believe that the market size of this application will continue to grow significantly in 2020 as the application becomes available in more regions. In the first quarter of 2020, Disney + will be launched in seven European markets, including: France, Germany, Ireland, Italy, Spain, Sweden and the United Kingdom. For comparison, these seven markets account for 15% of Netflix’s mobile revenue. Disney’s long brand history and high-quality film and television content have a large number of fans in markets outside the United States. Whether it is the upcoming European market or the subsequent Asian market, it will contribute a lot of downloads and revenue for Disney +.
In 2020, we will continue to track the market performance of Disney + in multiple regions around the world, so stay tuned.