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Fresh flowers are delivered straight to home

The Dubai-based B2B flower market “Floranow” has recently announced the completion of Series A financing.

Recently, “ Floranow ” has received a Series A financing $ 3 million. This round of financing was led by Wamda Capital and Global Ventures. Existing investors Dash Ventures and Jabbar Internet Group, new investors Sirocco Holdings, Adamtech Ventures, Zuaiter Holding Capital and HB Investments, as well as angel investors.

In January last year, “Floranow” announced that it had obtained the first round of financing from three institutions: Jabbar Internet Group, Dash Ventures and Wamda Capital, but did not disclose specific figures.

In 2016, Charif Mzayek founded the B2B flower platform “Floranow”. This is the first online flower trading platform in the Middle East . “Floranow” The goal is to provide users with the freshest flowers at the fastest and most favorable price through a simple online operation process. Connect with Florists and Flower Importers in the Middle East. Through “Floranow” , buyers can also directly contact flower farmers to help sellers market.

The geography and climate of the Middle EastFreshness is a great challenge. “Floranow” will do its best to ensure the best freshness and quality of flowers so that users can receive fresh flowers from all over the world.

How does “Floranow” guarantee fresh delivery?

• Floranow pre-cools all flowers in a special protective box before shipping them from the grower to the retailer.

• Floranow uses specially designed flower pots and trolleys to ensure the freshness of the flowers.

• On the way to your home, Floranow’s special refrigerated transport truck will ensure that the flowers are fresh at home.

  
  
  

  With the “Floranow” platform, there is no intermediary in the horticultural product market to make a difference, and users can buy the flowers they need at the lowest price and the highest efficiency. The price of the user’s online order already includes shipping costs, processing fees, customs duties, and so on.

  Charif Mzayek, the founder and CEO of “Floranow”, said that after this round of financing, “Floranow” will work hard to establish a global market and connect the world’s flower growers with buyers. “Floranow” will continue to expand its partner range from China to Colombia, from the Netherlands to Kenya, and continue to optimize the supply chain to create the greatest value for all “Floranow” stakeholders.

  Fadi Ghandour, Executive Chairman of Wamda Capital, said that Charif is a professional with deep understanding of the industry. He and his team have established a strong B2B supply chain and logistics infrastructure through “Floranow”, which is expected to reshape flowers Retail industry.