Looking back on four years of entrepreneurship, Yang Haogong acknowledged that he adopted a very aggressive style in the early days, but now he has reached the stage of “development in peacetime.”
“The competition must be from disorder to order, otherwise no one can survive the winter.” On December 16, Yang Haochong talked about the next step of Guazi Used Cars at Chehaoduo Group headquarters Strategy: Change the focus from car prices to car conditions. The era of “no intermediaries to make a difference” is about to go.
“Quality is our next nail”, Yang Haoyong believes that in 2016 car prices are opaque so that used seeds of Guazi can stand out with the “no middleman” nail. Today’s market survey shows that more than 60% of consumers are no longer worried about the quality of second-hand cars.
To this end, Guazi second-hand cars will soon be launched with 7 days no reason to return the car, 30-day car condition warranty and other measures, and will raise the standard for second-hand car maintenance to about 3,000 yuan. . Yang Hao Yong firmly believes that in the second-hand car market this winter and next year, guaranteeing the car condition can bring the industry to the next stage.
Image source: shooting
But improvements in service and maintenance standards will inevitably lead to new costs. Yang Haoyong emphasized that this part of the cost is not intended to be passed on to consumers, but from the optimization of internal efficiency.
For example, Guazi used cars come for free to do vehicle evaluation in the past, but 30% to 40% of consumers are simply curious about the price of the car and do not intend to trade. In the future, Guazi second-hand cars will be introduced to store inspections, or tens of yuan will be collected symbolically to reduce the size of appraisers. In terms of carefully selected offline stores, Guazi used cars will also make some low-cost cars into an e-commerce model instead of displaying them in offline stores to reduce offline costs.
Looking back on four years of entrepreneurship, Yang Haoyong acknowledged that he adopted a very aggressive style in the early days to achieve scale effects. Currently, 60% of its customers are self-owned traffic. In this year and next, advertising will be “a lot more rational.”
In October, Hao Yong Yang once said: “The war on second-hand cars has come to an end.” At present, in the second-hand car industry, the market share of Gua Zi second-hand cars is 6-8%. competition. And the profit itself means that a lot of cars have passed their lifetime, gained scale advantages, and can drive the development of the entire industry with innovation.
For outside attentionWith regard to funding, Yang Haoyong revealed: “We still have more than 5 billion yuan in our account, which is very abundant.” Yang Haoyong was very happy to see the November financial report, because the original group was expected to lose a bit and the actual group profitable. The group is also expected to be profitable.
In March 2019, Che Haoduo received Softbank’s $ 1.5 billion financing. In July, it was exposed that it had commissioned Credit Suisse to make a new round of debt financing. Yang Haoyong acknowledged that “financing issues are also being communicated to investors, and storing grain in winter is something that all companies should do.” But he explicitly told investors that many cars will not be listed next year. He was unwilling to lose strategic flexibility for the capital market. In 2020, the strategic focus of many cars will be strictly selected offline stores and national purchases. “If you want to go on the market, you will not push new models and buy nationally, otherwise the stock price will fall.”