This article is from the WeChat public account: deep ring (ID: deep-echo) , author: Hong key, from FIG title: visual China

Core points:

  • The investment and financing situation in the new economy in 2019 is still sluggish, and the amount and amount of investment and financing continue to decrease compared to last year.


  • Corporate services and medical health are sought after in the capital winter.


  • The BAT giants are cautious in their investment, but they have become a common choice for corporate services.


  • The era of burning money is a thing of the past. Capital favors well-run companies, and capital is being concentrated in head companies.

    The winter continues.

    In 2019, the theme of the venture capital circle is still inseparable from keywords such as “the bad environment, the difficulty of starting a business, the difficulty of financing, and the difficulty for investors to pay”.

    From the data point of view, this is indeed the case.

    The investment situation in the primary market of the new economy this year continued the overall downturn in 2018, and the number and amount of investment events continued to decline compared to the previous period. According to IT Orange statistics, as of December 15, domestic and foreign investment events have been publicly announced. The number of investments this year was 8,257, a year-on-year decrease of 28.31%, and the investment amount was RMB 25,832.31 billion, a year-on-year decrease of 19.01%.

    Entrepreneurship is less enthusiastic than investment. This year, 1762 new economic companies were added, which is much lower than last year’s 7897. Only 307 of the new companies this year were invested, with a 17.4% stake. 1617 companies were invested, with a 20.4% stake.

    The overall situation of venture capital is not optimistic. Because of this, we have calculated the specific data of the primary market this year, in order to present the true face of the market through numbers, and try to find the temperature in the depressing winter. Discover the pattern in the flow and the choice of the giants.


    Note: The following statistical data sources are IT oranges, and the scope of investment events is domestic. Unless otherwise specified, the statistical data range is January 1, 2019 to December 10, 2019. .

    Where did the money go?

    In the cold winter, there are still industries that show vitality. In terms of the number of financing projects and the amount of financing, corporate services and health care are the hottest industries this year.

    There have been many signs of the fierceness of the enterprise service market. Whether it is the Internet giant’s strategic adjustment to increase the To B business, or the demand of enterprises for digital transformation at this stage, more and more capital is being drawn into this market. According to statistics, the primary market in 2019There were 722 investment and financing incidents related to corporate services, with a financing amount of 115.209 billion yuan. Both figures topped all industries.

    You are here

    In the segmented track, industry informatization and solutions, data services are the most popular enterprise service sub-industries. In November this year, the data center customization service provider Tenglong Holdings Group received a round A financing with a financing amount of 26 billion yuan. This round of investment was led by Morgan Stanley and China Nanshan Group. Financing event.

    In the cold wind of the capital market, the medical and health industry is still popular. As China gradually enters an aging society and public health awareness increases, the demand of the medical and health industry is increasing day by day. In addition, policies are also favorable. The Hong Kong Stock Exchange lowered the threshold for listing of biomedical companies in 2018, and the Science and Technology Innovation Board also strengthened its support for listing of biomedical companies.

    This year, there were 534 investment and financing incidents in the primary market related to health care, with a total financing amount of 99.299 billion yuan. It is worth noting that the segmented track biotechnology and pharmaceuticals in the medical and health industry ranked first in terms of the number of financing projects and the amount of financing in the ranking of all the segmented tracks. In specific large-scale investment and financing events, in November this year, the biopharmaceutical company Beige Shenzhou received a US $ 2.7 billion strategic investment financing, and the investor was Amgen, a global biopharmaceutical giant.

    The most popular segments in the corporate services and healthcare industries are IT infrastructure, medical devices and hardware. Although some industries as a whole are not as hot as the two mentioned above, their subdivision performance in the winter is also worth noting.

    The number of financing projects in the hardware industry is second only to enterprise services and medical and health. Among them, chip semiconductors, consumer electronics, and robots are the segments with the largest number of financing projects. The education industry has also scored in terms of financing projects. Among them, early childhood education and quality education are the sub-tracks that have received the most investment projects.

    There have been several large-scale investment and financing events in the entertainment and media industry, including video / live broadcast, media and reading segments.

    In the context of the continued strength of short videos in the pan-entertainment field and the rise of live streaming with cargo, the video / live track also ushered in a small climax this year. According to statistics, this year’s primary market has 34 investment and financing incidents related to the video / live broadcast industry, with a financing amount of 22.44 billion yuan. Including Sequoia Capital China, Yunfeng Fund, etc. This may be the last round of financing before the listing of Kuaishou, and the valuation of Kuaishou reached 28.6 billion US dollars after the investment.

    In the media and reading segments, I know that in August I completed a total of 434 million US dollars in F round of financing, led by fast-handed investors, followed by Baidu, and the original investors Tencent and Capital Today continued to follow; Blockchain and other blockchain media are also under the trackInvestment is hot.

    The high financing amounts in the three areas of local integrated living, integrated logistics, and express delivery services are all related to Alibaba. According to Alibaba’s Q3 financial report for fiscal year 2019, Alibaba’s local life service company has achieved over 3 billion US dollars of independence Financing, the investors are Alibaba, SoftBank and other third-party investors; In November this year, the Alibaba Group announced that it would invest RMB 23.3 billion through capital increase and purchase of old shares, increasing the equity held by Cainiao Network from about 51% To about 63%. In addition, Alibaba also invested in Shentong Express twice this year to accelerate the layout of the express industry.

    The giants have a good heart

    BAT is still the most generous player in the primary market, but compared to the previous year, even BAT has weakened its efforts to spread the net.

    According to statistics (The following statistics do not include the investment cases of related companies. For example, the investment of Ant Financial is not included in Alibaba and the investment of Tencent Music Entertainment Excluding Tencent, etc.) , 2019: BAT invested a total of 127 companies in the primary market. Among other major Internet companies, JD.com invested a total of 14 companies, and BYTE invested a total of 13 companies. The group invested in a total of 3 companies.

    Specifically, of the 127 companies invested by BAT, Tencent has shot a total of 71, which is still the most aggressive giant in the investment field.

    Tencent

    From the perspective of the field, Tencent makes the most frequent shots on the two tracks of entertainment media and corporate services. Cultural media and Tencent’s main business are closely related. Enterprise services are the direction that Tencent is investing heavily. In addition, Tencent appeared in the list of investors of almost all unicorns this year. Tencent’s investment.

    On the whole, Tencent still has a keen sense of smell. While proactively focusing on its main business, it has not missed any potential circuit in the industry.

    I’m the one, and I’m the one

    Alibaba

    Compared with Tencent, Alibaba’s investment in 2019 is much smaller, only 24, of which the logistics industry has the most investment, a total of four, all of which are large investments in logistics companies around rookie; In addition, corporate services, real estate services, and entertainment media are the key investment tracks for Alibaba.

    On the whole, Alibaba’s investment strategy is similar to Tencent’s. It focuses on strengthening the competitive moat around its main business through investment, and at the same time lays out its future direction. In the context of the disappearance of the Internet dividend, Alibaba’s overall investment is more focused, and the field distribution is relatively balanced.

    You are the one who is the best

    Baidu

    Baidu, which is still seeking to rise, has invested in a total of 32 companies in 2019, of which 12 are invested by Baidu War Investment and 20 are invested by Baidu Venture Capital. Like Tencent and Alibaba, Baidu Battle Investment, which mainly focuses on Baidu’s main business, this year’s preferred track is corporate services, and the other is education, and investment in other areas is more balanced.

    It is particularly worth noting that Baidu has invested in Zhihu, Youzan, and Uncle Kai storytelling successively this year, all of which are laid out around its Baidu mobile ecosystem. In the context of ByteDance’s official launch of the search and counterattack base, Baidu’s trend of investing in enriching products and content and consolidating its main business moat has become increasingly apparent.

    Compared with BAT, the investment of head Internet companies such as JD.com, ByteDance, and Meituan is more cautious. JD.com (excluding JD.com and JD.com) Invested a total of 14 companies, and bytebeat invested a total of 13 companies. The same is true for corporate services. The two giants are paying attention together.

    In addition to corporate services, JD.com ’s investment is mainly focused on its main business e-commerce, while BYTE ’s investment is mainly focused on the two major areas of entertainment and games. This is exactly the current focus of BYTE ’s efforts. Especially in the field of games, rapid cut-in through capital means is an important means for accelerating the game business with byte beating. As byte beating increases the intensity of mining value through games, it is expected that the capital movement of byte beating in related fields will accelerate.

    In comparison, Meituan commented that the investment behavior of the past year was more cautious. The investment mainly focused on the main business and the upstream and downstream industry chains. (local life, agriculture, hardware) .

    On the whole, the investment strategies of the Internet giants are generally the same: Consolidating the moat of the main business and expanding the layout of emerging businesses-corporate services have become a common choice for everyone. It is also worth noting that in the context of 5G’s official commercialization, the giants are silently concerned about the evolution direction of next-generation terminals-Tencent, Alibaba, Baidu, Jingdong, Meituan, and Byte Beat. Invested in a hardware company, such as:

    • Tencent has invested in four hardware companies, including silicon-based intelligence and Leju Robotics, with a main focus on AI robots;


      • Alibaba has invested in merit technology and Hengxuan technology. The main focus is on the chip and smart home;


        • Baidu has invested in three companies, Kyushu Huaxing, Aqiu Technology and Miaobi Smart, focusing on semiconductors and smart homes.


          • Jingdong, Byte Beat, and Meituan have each invested in a hardware company, and their common focus is smart home.

            After the disappearance of mobile Internet dividends from smart phones, the giants are already looking for next-generation terminals in order to enjoy the dividends of technological progress. From the current point of view, smart home is the most concerned segment.

            At the same time, it is not difficult to see that with the disappearance of the mobile Internet dividend, the giants have become more cautious. Shenxiang has done statistics before. In 2018, the number and amount of companies invested by BAT were:

            • Baidu has over 70 foreign investment incidents with an investment amount of over 7.5 billion yuan;


              • Alibaba’s investment incidents exceeded 160 and the investment amount exceeded RMB 180 billion;


                • Tencent has over 170 foreign investment incidents with an investment amount exceeding RMB 90 billion.

                  Compared with last year, the investment of the three BAT companies has apparently tightened rapidly, but from the perspective of the companies that the companies have invested in, the giants still have a strong sense of smell and a wide range of tentacles. In this style, after BAT has become the exit channel for many players in the domestic venture capital field, it is obviously not good news for the giants to tighten their money bags. However, in the context of the industry’s slow pace, the situation may continue.

                  Burning money? This road is nowhere.

                  In general, the primary market is still cold and cold this year, but from a quarter-on-quarter basis, the downward trend in investment and financing in the new economy is gradually flattening, and the bottom of the venture capital market is forming.

                  What is the law of survival in the cold winter?

                  Jing Wei ’s Chinese venture partner Zhang Ying issued several winter warnings. At an internal sharing meeting of Jingwei Ventures in June this year, Zhang Ying said, “Blindly optimistic, still pursuing high valuations, and still working for myself. The results are complacent, subsidies are still being expanded, cash has not been aggressively adjusted for less than 6 months, financing has not been the number one priority, and there is still a huge amount of support from investors, all of which are symptoms on the eve of death. ”

                  The era of burning money is over, and this is true both at home and abroad. The big bets represented by Softbank are no longer sought after in the aggressive investment style of winner-take-all. The examples of WeWork’s valuation avalanche and IPO halting remind the cautious investment and cautious valuation of the primary market.

                  The time for entrepreneurs to get investors by concept and PPT is over. Capital requires enterprises to have moats, and enterprises need to attach importance to operations and cash flow. “We will only continue to increase the support for those companies whose data continues to give strength, and the founders are obviously growing rapidly. For Jingwei companies that have made the wrong investment and we are completely disappointed, we will not waste more new money.” This is Zhang Ying this year His warning to the investment team shared on Weibo.

                  Capital is becoming more and more cautious. At the same time, corporate head effects are becoming more pronounced. A closer look at the investment and financing events of many popular sub-tracks shows that most of the funds are concentrated in the head companies. The cold wind blows down SMEs that have not yet established a moat, but the leaders on the segmented track are still favored by capital and giants.

                  In the favored field, as To C’s mobile Internet dividend gradually disappears, betting on the industrial Internet has become a common choice for the giants. Thanks to the clarity of the Industrial Internet concept, the To B field is the biggest hit in 2019. The giants give funds to the popular To B field, to head enterprises that can consolidate their main business, and to emerging businesses that can bring technological dividends.

                  However, regarding the enthusiasm of capital for the To B field and the cold winter repeatedly mentioned in the venture capital circle, there are also investors who go against the wind. Gan Jianping, a senior investor and founding partner of Grace Capital, said in an interview with 36 与 that the winter has been enlarged. The entrepreneurs he has contacted this year are still active and did not feel the winter. “Investors are air-conditioned themselves Opportunity, entrepreneurs are certainly afraid to approach you. “

                  In addition, Gan Jianping remains optimistic about the To C Internet consumption field. He believes that the younger generation who have not experienced war and poverty in China will dominate the new trend and new investment opportunities will be born. From a macro perspective, per capita consumption and GDP are increasing, the consumer unit price of consumption has increased, and opportunities still exist.

                  Zhu Xiaohu, another well-known investor and managing partner of Jinshajiang Venture Capital, also said in an interview with 36 氪 that they have invested in more than 20 projects this year, compared with only 10 last year, because “this year the market Less noise, the project valuation will be much more reasonable than last year. ”

                  Investment and financing are sluggish in the capital winter, but it also means that the impetuousness is reduced, and the concerns of investors and enterprises return to value. Those companies that have not established a reasonable business model and blindly expanded by financing blood transfusions are blown down. Their stories are no longer tempting, and companies that have stood the test of blooming in the cold wind continue to attract capital. look.

                  This article is from WeChat public account: Deep ring (ID: deep-echo) , Author: Hong bond