At the store, at school, and at home, the three modes are parallel at the same time
In recent years, the problem of children’s physical decline in our country has attracted frequent attention. According to relevant data from the “Physical Survey” of the Ministry of Education, in the past three decades, the physical fitness of Chinese teenagers has continued to decline, and their physical fitness such as strength, speed, explosive power, and endurance have all declined. Faced with this problem, parents began to seek educational means to improve their children’s physical fitness, and the children’s fitness training market emerged. But as far as the current market is concerned, most fitness training has problems such as low efficiency, lack of systematic courses, and small user services.
In the face of this market situation, Bingo Sports starts from two aspects of the curriculum system and operation mode, hoping to improve the human efficiency, flatness and user experience by combining the offline scene of the sports industry and the attributes of Internet connection.
Curriculum system: Focus on training athletic ability
Bingo Sports CEO Rao Xingxing said: “The goal of Bingo is not to develop the skills of a child’s special sports, but to cultivate the children’s athletic ability . Based on this concept, Bingo started with Based on the body sensitivity periods of different ages, the corresponding curriculum system is designed.
Through the design of the curriculum system, children can master the basic movement patterns, improve their overall physical fitness, and lay the foundation for the next step in special sports. In specific classrooms, bingo sports cuts the curriculum of all ages horizontally, divides them into basic classes and improvement classes according to the actual physical fitness of children, and provides relatively personalized physical training.
In addition to the regular physical fitness training courses, Bingo Sports has launched the “Little Rope Boys” vertical category course, which directly responds to the user’s rigid demand for sports test standards and effectively extends customers.
Operation model: Pay attention to offline scenes while making full use of the Internet
Traditional adolescent physical fitness programs are mostly concentrated offline, with limited coverage areas, and further expansion is limited to the pressure of venues, personnel and other costs. Bingo who has walked on this track for ten years feels this. In this case, Bingo Sports cuts through the Internet and uses online and offline linkages to go to the store, home, and school in parallel to overcome the low efficiency of traditional fitness programs.
Online, Bingo Sports built a SaaS management system for smart matching of personnel and orders . Specific to the service process, Bingo Sports releases relevant information such as activities, courses and coaches through WeChat Mini Programs.Parents can make online payment appointments, view course schedules, and learn more about coaches directly; Bingo can intelligently match coaches, courses, and accurate services through parent information. At the same time, through the online system, Bingo can learn about the recent course needs in time, and then respond to user needs.
Offline scenes are always the final destination of sports scenes, and youth training events are no exception. Based on this nature, Bingo Sports takes the “go-to-shop” model as the core and “go-to-home” and “go-to-school” as its auxiliary operations.
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Bingo Sports hopes to provide users with higher-quality course services through the store-to-shop model to enhance user stickiness . In this regard, Bingo Sports CEO Rao Xingxing said: “Although physical fitness training does not require as many venues and equipment as other sports, the experience of professional venues for users is very different from other venues. “
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Home to Home is an outreach service for bingo sports products. By teaching at home, Bingo Sports hopes to expand the service scope of its stores and expand its user base.
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The arrival mode is the physical fitness solution provided by bingo sports for kindergartens to fill the gaps that most kindergartens lack professional sports courses and physical fitness training.
Bingo Sports CEO Rao Xingxing told: “By this kind of operation model, Bingo wants to do Hema Xiansheng for youth sports training. Users can either go to the store to experience the course or enjoy the service at home.” On the basis of the existing model, the upstream and downstream industries including sports equipment, equipment and equipment, coach training, and management output will be deployed to extend the industrial chain.
In terms of team, Rao Xingxing, founder and CEO of Bingo Sports, former co-founder of Lecutive Sports, and founder of FIT60 Fitness, has many years of Internet + fitness entrepreneurial experience. Director, has many years of physical fitness training experience for children; Product Operation Director Tong Yizhen has been the product director of many Internet companies.
Bingo Sports was formally established in 2018. It was formerly known as Hangzhou IKIfit Fitness Center, and its core business is physical fitness training for 3 to 14-year-olds. At present, 5 offline stores have been opened in Hangzhou with paid members exceeding 1000 people. In August 2019, Bingo Sports announced that it had received an angel round of 5 million yuan in funding. The funds will be mainly used for offline scene expansion, product experience service upgrades, and team talent optimization and upgrades.