The Asia Pacific region has the smallest business scale. From the end of the third quarter of 2017 to the end of the third quarter of 2019, Netflix’s revenue increased by 153%. During this period, the number of members has grown by 148%.

Editor’s note: This article comes from “Tencent Technology” , review / support Xi, reproduced with permission.

Netflix (Netflix) has triggered an “original film and television network video service revolution”, causing more and more tech giants and Hollywood companies to flood the online video market. Previously, Netflix was already a global company, serving most countries in the world. According to the latest news from foreign media, a regulatory report submitted by Netflix on December 16th showed that the company is accelerating overseas growth, and the Asia-Pacific business has been the region with the largest increase in membership and revenue among all regions in the past three years.

According to foreign media reports, in an 8K regulatory report submitted on Monday, the company provided detailed information on its international business before releasing the 2019 fourth quarter earnings report in January next year, which for the first time disclosed revenue by region And video membership.

Netflix provides some basic business information for investors. The company announced the historical online video revenue, average income of video members and paid members by region in each quarter of 2017 and 2018. Netflix also included Three figures for the first three quarters of 2019.

Data shows that 90% of Netflix ’s current video membership has come from outside the United States.

Data shows that in the international business area of ​​Netflix, the Asia-Pacific region has the smallest business scale. From the end of the third quarter of 2017 to the end of the third quarter of 2019, Netflix’s revenue increased by 153%. During this period, the number of members has grown by 148%.

Growth is also accelerating in Europe, the Middle East and Africa. From the end of the third quarter of 2017 to the end of the third quarter of 2019, Netflix’s membership in the region increased by 132%, and its member income increased by 105% during the same period.

In Latin America, the company claims that it covers 33% of broadband households, and from the end of the third quarter of 2017 to the end of the third quarter of 2019, online video revenue increased by 71%. During this period, the number of video members has grown by 61%.

As the network video business becomes more and more crowded, Netflix is ​​focusing on international business outside the United States.

Netflix has created a business model of original film, television, and video with great success. Today, a large number of companies are beginning to imitate Netflix. In November this year, Hollywood giants Disney and Apple’s online video services were launched. Among them, Disney’s video software downloads reached 22 million within a month of launch, which was a surprising performance.

Warner Media, Comcast, AT & T,NBC Universal will also launch video services.

The increase in competitors has made Netflix face serious challenges. On the one hand, the vast majority of competitors’ video membership prices are lower than Netflix. For example, Disney is only about half of Netflix. Because of price factors flow to competitors. In fact, in the past few years, Netflix has raised prices many times, causing dissatisfaction with old users and causing a certain number of members to be lost.

On the other hand, companies such as Disney said that in the future, they will gradually take back the copyright of works provided to Netflix and provide on-demand on their own online videos. This means that Netflix will face the withdrawal of copyright by the owner in the future. The company has lost the follow-up copyrights of the classic American drama “Office” and “Friends.”

Price reduction drives users

According to foreign media reports, in the Asia-Pacific region, Netflix has begun to attract users through price reductions. Among them, mobile version members with about 50% discount on member prices have been launched in many countries.

In India, a few months ago, after Netflix launched a new mobile phone plan of Rs 199 per month, Netflix now plans to launch a cheaper but long-term membership plan in India. Netflix has begun testing these affiliate programs. If you are lucky, these new plans may appear on your Netflix app.

The new long-term membership plan of Netflix will be much cheaper than the existing plan.

1919 rupees: This plan is valid for 3 months, which is 20% cheaper than the existing 2397 rupee plan.

3359 rupees: This plan is valid for 6 months and is 30% cheaper than the current plan.

4799 rupees: Netflix’s annual video membership plan is 50% cheaper, because currently users have to spend Rs 9988 for 12 months of service.

It should be noted that in the Asia-Pacific Internet market including India, US Internet companies, including Apple, generally set relatively preferential regional prices. Internet content members in the US market, such as the Internet, generally cost about $ 10 Video, online music services, game content membership) prices are clearly too high in these regions.