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Shiyu Technology was established in February 2017. It completed angel financing of several million yuan in 2017. At present, the team has launched the indoor positioning applet “Did Noon”, which uses geomagnetic low-cost positioning technology to improve the digitization of business scenes and precise docking with consumers. When using this applet, users can experience browsing information about brand activities, popular stores, membership programs and other information of nearby businesses on the homepage. When using digital maps, they can locate their indoor locations in real time and reach precise recommended stores. It is understood that under the condition of natural traffic operation, the mini program adds an average of 200 users per mall per day. At present, the team has covered more than 1,000 head traffic businesses with indoor positioning services, and the daily user volume exceeds 2 million.

In addition, the team is using “technical empowerment” to precipitate the location data of platform users by helping mobile applications locate users’ locations.

From public information, only two companies worldwide are using geomagnetic positioning technology. One is Shiyu Technology, and the other is IndoorAtlas in Finland. IndoorAtlas pays more attention to breakthroughs on the technical level, and Shiyu Technology will achieve commercialization faster. Different from the traditional iBeacon and WiFi technologies, based on the “light” attributes of geomagnetic technology, Shiyu Technology has transformed its positioning services from “connecting projects” to “SaaS”: geomagnetic positioning technology does not require hardware deployment, reducing the need for business circles and merchants. For communication costs, only crowdsourced personnel are required to collect commercial body magnetic field data, and technical personnel encapsulate the data into the SDK to achieve rapid layout of offline scenarios. Aiming at the problem of the quality of the collected data in the early stage of geomagnetic technology, Shiyu Technology developed a standardized crowdsourcing geomagnetic collection process to standardize it, and arranged technicians to regularly check the quality and rationality of the collected data to reduce the possibility of abnormal data.

For the discussion of the low accuracy of geomagnetic technology, Xu Qiang, CEO of Shiyu Technology, explained that this is mainly due to the noise interference of some low-cost sensors when reading magnetic fields. In fact, the geomagnetic signal is relatively stable and has strong anti-interference. The indoor positioning accuracy can reach 1-2 meters, and the accuracy rate from the user feedback to the store is 95%, far exceeding the traditional indoor positioning technology. The accuracy of geomagnetic positioning has been certified by the professional agency of the charterer, and the average error does not exceed 2 meters.

According to the introduction, compared with domestic indoor positioning technology service providers such as Digital and Zhongke Jindian, Shiyu Technology has the advantages of low promotion cost and high accuracy of measurement to store. Each mall only needs to perform field modeling once, so the project promotion speed is fast and the maintenance costLow, conducive to rapid expansion of body mass. Based on the high accuracy rate of arriving at the store, Shiyu Technology provides data products based on the user’s location information for mobile applications. It can more accurately measure how many users are guided to the store by the application.

Xu Qiang believes that Ten Domain Technology is not limited to serving a single mobile user terminal. By integrating enough user indoor location data, they hope to form a unified user portrait and solve generalized concurrency needs, thereby creating a large indoor location data platform, and then launching industry-oriented data products based on the data. For example, the “climbing rate” is one of the important indicators of the passenger flow of the mall, but it is difficult to quantify it with the current tools. If you use the technology of the ten domains, you can achieve the relevant measurement. Taken together, the final business model of Shiyu Technology is to launch a data analysis product that uses big data to integrate calculations to find the best location for merchants.

According to Han Yeqiang, co-founder of Shiyu Technology, Shiyu will launch a precise digital marketing product for brand and commercial customers based on the offline location data platform created by the team, and is committed to becoming an offline scene. “Second Hand” products provide advertisers with closed-loop services of integration of delivery, reach and store conversion verification.