Ren Zhongdaoyuan
Editor’s note: This article is from the WeChat public account “Making Movies Together” (ID : Yiqipaidianying), author Lu Shiming.
The movie studio operators need an extremely strong heart, especially for Chinese cinema people who have experienced the ups and downs of this year, “hardship” may be the feeling of everyone.
How many people can’t sleep all night at the New Year’s Eve this year. Although the Chinese film market for the Spring Festival, Summer and National Day has submitted a “satisfactory” answer sheet, the single-screen box office has declined It is still very significant, and the schedule adjustments of several key movies are also daunting.
Even the days of the producers are not going there. Although the industry has shown signs of recovery and recovery, it is far from reaching a state of satisfaction for everyone, and the difficult days seem to have just begun.
Anyway, under the premise of generous returns in several major periods, the relevant departments are so full of confidence. It seems that the time and opportunities left for Chinese filmmakers are so much, so abundant.
But Studio’s difficulties are beyond everyone’s imagination.
Increasing the threshold for ticket cooperation, The fare is gradually rising, and the profit margin is seriously diluted
In fact, at the end of last year, sir had warned some friends that the fares in the mainland of China in 2019 would be a shocking increase. So far, after integrating multiple platforms, we will find that this year ’s The average fare has increased by about 2 yuan compared to last year, and the average number of trips has decreased by 2 people.
It seems that the increase of 2 yuan is not obvious, but most of the increase numbers are released in the key periods and the length of leisure time, which ultimately makes the increase after the weighted average is not high, but the intuitiveness actually given to ordinary viewers is that fares The upswing is so great, after all, most of these audiences watch movies in hot spots.
It is difficult for ordinary viewers to understand why the ticket prices have risen so high this year. It is precisely because this part of the audience has encountered and watched videos that are all hotspots. It gives them the intuition that Studio City is still very profitable, so many companies and For unit bookings, the price with such a minimum price limit cannot be met.
Since last year, because of several ticket storms