“China’s retail is the best. You can’t make money domestically, and in a saturated market like Japan, there is only one way to die.” After listening to the Japanese mentors sharing and inspecting the Japanese business, the members felt the most emotion.
Indeed, in a fully competitive retail environment like Japan, the fight is fierce; in contrast, there are still plenty of opportunities in many domestic retail segments.
In mid-October, Tiger Sniff issued a wave of invitations, hoping to learn more than 20 years of domestic retail experience in Japan, and go to Japan to visit Gaoping’s highly effective retail winners. The travel time happens to be the busiest time for retail bosses-the time when the double-digit double eleven double-double hit the annual performance, and still received the consultation of more than 40 entrepreneurs.
Finally, 17 big coffee entrepreneurs who know retail have passed the screening and traveled together. They come from clothing, skincare and beauty, red wine, investment, trendy toys, supermarkets and other industries. The scale is distributed from startups to annual revenues of 2 billion. Everyone’s consensus is that regularly going to Japan to learn innovative ideas and refined operations basics of design, products, services, and business models is an effective way to open up horizons and improve performance.
I. Practical experience of Japanese retail giants
In general, domestic companies have come to a certain stage before combing values, missions, and visions; but Japanese companies have established a good social training at the beginning of their establishment. When each guest shares, they will first learn from the company. The training began.
In addition, the high quality of Japanese employees is also the envy of everyone . However, in fact, Japanese companies use 2% -5% of sales as training expenses, and spare no effort to make employees proficient in multiple business modules. A domestic convenience store may require 4-5 employees, but in Japan, A well-trained 2-3 employees can fully perform all the work in the store. The training intensity is strong, even if the triad is mixed, they can “repair” into a working office worker wearing a tie and a suit. In today’s rising labor costs, this is a direction worth learning.
Japanese companies have experienced a period in which goods are not easy to sell earlier, so they have also begun refined operations from selling products to operating users. Many department stores and brands in Japan are very clear about their consumer portraits, they also know their shopping frequency and shopping needs, and they have strategically adjusted the product structure and launched a new cycle. In addition, Japan’s management model is more systematic and reproducible, and it is also worth learning for domestic companies.
1.7-ELEVEn Ito Training Center-8,000 employees created nearly 10 billion net profit
Japan, a country smaller than China ’s Yunnan Province, has 21,009 7-11 stores.
According to Mr. Takagi, the director of 7-11 Ito Training Center, 7-11 is an absolute convenience store leader in Japan. Single store sales can reach 653,000 yen per day, and Rosen and his family’s sales are 536,000. And 520,000. 7-11 is obviously better in several aspects. One is the high-density store opening strategy, the second is the closer logistics center, the third is more attention to the sales intelligence brought by the first-line stores, and the fourth is the 2960 store supervisors’ Empowerment, the fifth is the common distribution of goods in the same temperature zone.
7 & i Group, which belongs to 7-11, originally belonged to Ito Yokado, founded by Masaru Ito, but later became Ito Yokado’s group company because of faster development. Ito Masahiro pays more attention to conducting honest business from the perspective of customers. Businessmen should treat suppliers as non-supply, banks as loans, and employees as non-working.
Introducing 7-11 to Suzuki Toshiba in Japan pays more attention to single product management , because the sales of products in operation increased, but the profits decreased, because the number of unsold products increased, so it was collected through front-line sales intelligence -Information sharing to various stores, headquarters, and related personnel-Formulate hypothetical ordering-Store sales-Correct the hypothetical closed-loop, and continuously combine information such as weather, seasons, and consumer groups, and make continuous efforts to scientifically order and reduce inventory .
2. Don Quijote-a discount store with a single store selling hundreds of millions
According to Donald Nishikawa, Don Quixote’s consultant, Don Quixote’s PPIH Group is a collection of “convenience stores + discounts + entertainment” . 10,000 kinds, selling food, daily necessities, grocery, clothing, home appliances, brands, entertainment facilities and so on. The shop location philosophy is also relatively simple. There are many old sites moved by banks, supermarkets, general supermarkets, and wholesale stores. In addition, there are also busy street stores and new buildings.