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As of December 13, this year, a total of 330 drama projects were launched in the Mainland, up from 306 last year.

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Among them, there are 56 costume dramas, accounting for about 17%; the five major online video platforms, first-line and below satellite TV platforms participate in the production of homemade dramas and customized dramas, accounting for about 47%.

Policy continues to be high, production of large costumes is cut

A total of 56 costume drama projects started this year, including “Lone City Closed”, “You Fei”, “Yunyuntai”, “Duro Continent”, “Southern Songs”, “Ghost Story”, “Lu Ding Ji”, “Tian Long Ba Bu”, “Snow Mountain” “Flying Fox”, “Beauty Twilight First”, “Sophisticated”, “Spiritual Realm”, “Heavy Fire on the Moon”, “Tangtang’s Daughter of the Tang Dynasty”, “Ancient Secret above the Shanhaijing”, “Fourteen Years of Chenghua”, “General Night 2” Wait.

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In addition, there are three costume dramas such as “Green Line”, “Datang Mingyue” and “Feng Yu Jiu Tian”, which have been officially launched for many days. So far, no actor has entered the group to shoot the exact news. Here are not included in the year’s startup projects. On the list.

Compared with 2017 and 2018, due to the continued high-pressure supervision of the policy, the head costume projects started this year have shown a downward trend. Of the 57 costume dramas, except “Lone City Closed”, “You Fei” and “Yan Yuntai”, the rest are mostly self-made projects for video platforms at low cost.

This yearIn the drama series with good market response, the performances of the costume dramas are quite dazzling, such as “Chen Qingling”, “Twelve Hours of Chang’an”, “Crane Pavilion” and “Ying Yu Nian”, which have caused audience discussion to varying degrees. This proves that the market space for costume drama is still large.

On the other hand, the pressure of policy supervision on costume dramas has also followed. Recently, many sources have revealed that next year’s costume dramas will continue to be subject to high-pressure supervision, and the video platform may be required to launch only one costume drama each month. If this news is true, the five major video platforms can digest 60 costume dramas next year, which is basically the same as the costume projects launched this year.

Of course, a realistic consideration is that there are more than 40 costume dramas to be broadcast before this year, including “Old People of the Mountains and Rivers”, “Changan in the World”, “Yongjiang Rivers and Mountains” and “Long Song Palace Songs”.

Roughly calculated, next year, the top five video platforms will need to digest nearly a hundred costume dramas, which is expected to be more difficult. For non-video platform home-made dramas, they may all be “left over” and become backlogs.

Hot topics start together

Corresponding to the “delisting” of the ancient costume drama, the realistic theme “raising the account”, urban female group dramas (emotional dramas), special industry dramas, and rural dramas have become popular reality themed dramas.

Due to the high-pressure supervision of costume dramas, the heroine (Mary Su) drama is ebb, and urban female group dramas (emotional dramas) have replaced them, promoting popular women to the theme.

A total of 12 urban women’s theme projects launched during the year, including “Imperfect She”, “Dear Self”, “He didn’t really love you that much”, “I really love you”, “Thirty Only”, “Twenty” “No Confusion” and other group dramas about three or more heroines, and “Quiet Living in a Restless World”, “Sweet”, “White Moonlight”, “Skyscraper”, “Little Pity and Geer”, “She” and other narrative emotional dramas around one or two heroines.

Special industry dramas linked to “positive energy” have also blossomed this year, with 32 related plays covering e-commerce, the Internet, high-speed rail manufacturing, steel manufacturing, clothing, public relations, medical treatment, public security, justice, real estate, fire protection , Investment bank, business survey, artificial intelligence, e-sports, Military, recreation, hotel management, sports and 17 major industries.

These include “The Genesis of Youth” about the e-commerce industry, the “Big Age” of Internet entrepreneurship, the “Best Age” of the high-speed rail, “The Pentium Age” (broadcast), and the “Red” of steel manufacturing. “House”, “My Genius Neighborhood” in the artificial intelligence industry, “Love Couture” in the clothing industry and e-commerce industry, “Mr. Crisis” in the public relations industry, “Thank you, doctor” in the medical industry, “Together Deep Breathing “,” You Are My City Camp “,” I Have Special Communication Skills “,” Elite Lawyer “,” Perfect Evidence “,” Black Beacon “,” Hello, Prosecutor “, etc. in the” public prosecution law “industry, etc.

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The protagonists of “Trumpet Player in Place” on the military theme and “First Take off” on the military theme are also workers in special industries. The two plays can also be classified as special industry plays.

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Although the output of industry dramas has risen steadily in the past two years, from the last year to the present, the mainland has not produced a real industry drama explosion. The creators created with enthusiasm, but after the work was broadcast, either no one cares about it, or the word of mouth explodes, and the streets are vigorous.

Among the 32 newly launched special industry dramas this year, in addition to conventional sports dramas, artificial intelligence, business surveys, investment banks, public relations, and industrial and manufacturing-related dramas that contrast with the image of “the rise of the great powers” are more The sense of freshness is the content that the industry dramas rarely touched in the past. But “fresh” also means that there is no frame of reference, and it may become a suspended drama cast aside by the audience.

Next year will be the final year to build a well-off society in an all-round way and the “Thirteenth Five-Year Plan”. Under this major historical node, a rural drama about new rural construction and the fight against poverty has emerged as the times require, and the output is quite rich.

14 related plays include “Taste of Warmth”, “Green Hills with Smiles”, “The Most Beautiful Country”, “Halfway Village Chief”, “The First Secretary”, “Our Good Times”, “Young People in Our Village”, ” The month is the hometown “,” Flowers grow and leaves grow “,” The sun shines on the sun, “” Lumingchunxiao “,” No one is less, “” All things are born, “” I love you, the motherland. ”

Platform controls content costs Home-made projects “quality and quantity”

Under the pressure of profit, “Yu Ai Teng” continued to strictly control the content cost this year. The self-made project no longer pursues the quantity, and instead emphasizes the quality.

Tencent Video launched 51 self-produced drama projects this year, including the costumed fantasy drama “Douro Continent”, the female topic drama “The Imperfect She”, the urban female suspense drama “Skyscraper”, the urban idol drama “The rest of your life, please more Suggestions “, urban fantasy romantic drama” Penglaijian “, hot youth e-sports drama” Cross the Fire “, urban emotional drama” My Beautiful Friend “, suspense adventure drama” Ghost Blow Lantern Cave “,” Antique Bureau Central Bureau ” “Treasure Raid List”, suspense inference drama “Double Exploration”, police crime drama “Apostle 3” and so on.

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Iqiyi launched 34 self-made drama projects this year, including “He didn’t actually love you that much”, “The Truth of Silence”, “Escape from Trouble”, “Hidden Corner”, “I Am Yu Huan Shui”, “Love Apartment 5”, “Half is Honey The sugar half is frost “” Blame you for being too beautiful “” Take a deep breath “” Ruyi Fangyu “” Yunshang Academy “” Exploring the Republic of China “” Little Husband “.

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There are also projects such as “Ling Yu”, “Snow Mountain Flying Fox”, “Heart House Hunter”, “Character’s Nature”, “Fourteen Years of Chenghua”, “Yu Zhaoling” and “Tian Wu Ji”.

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Youku will start 31 homemade drama projects this year, including “Mr. Crisis”, “Shito” and “Goodbye!” “Mother Mother” “Swap! “Luck”, “Twelve Tans”, “White Moonlight” and so on.