In 2020, public domain traffic for social retail will be as important as private domain traffic.

Bebe Group recently held the “2020 Beidian Annual Ceremony” in Hangzhou. At the meeting, Zhang Lianglun, Chairman of the Beibei Group, delivered a keynote speech on the topic of “Beidi ・ Social Retail 2020”.

In recent years, social e-commerce has shown a strong vitality. Different from traditional search traffic, social e-commerce has reinvented traditional retail based on decentralized traffic innovation.

Zhang Lianglun said that in the past two years, the social power represented by Beidian has created an era of individual retail KOC. And 2020 will be a year of evolution for Peipei and social retail as a whole. He believes that from 2020, social retail will enter the retail era from the social era and return to the essence of retail; at the same time, the social domain traffic of social retail will be as important as the private domain traffic.

The following is a record of Zhang Lianglun’s speech (edited):

2017 and 2018 are the growth period of Puidian, and 2019 is a year when Puidian matures gradually. Looking forward to 2020, we believe that it will be an evolutionary year for the beijing store and the entire social retail.

In the past two years, we have witnessed the rise of social retail and witnessed the power of socialization to transform traditional retail. In social retail, everyone is a consumer, everyone is a sharer, everyone is a participant, and everyone is a beneficiary. We lead all shop owners together to create an era of individual retail KOC.

One of the hottest words in e-commerce this year is KOC, and Bakery is the business model of KOC. Every consumer in Bakery is actually an opinion leader and a sharer.

Bebe Group has embraced and created many changes over the past year. The Beidian model has been upgraded to a “member-based discount mall”. While serving shop owners, we also hope to create a better shopping experience for VIP members.

We try to sort out the development trajectory of social retail. Social retail has entered 2020 and entered the era of selling goods for all. 2019 is a node. Before 2019, it was more of a social age of social retail. We acquired members through social methods, and served members to obtain membership value. Starting in 2020, we believe that social retail will enter the retail era from the social age.

Zhang Lianglun of Beibei Group: Social retail will enter the retail era from the social era in 2020

What is the retail era? The retail era means that we must return to the essence of retail, better enhance the shopping experience of members, and better enable members to make money by selling goods.

Social retail has developed to this day, and the earliest primitive accumulation stage has passed. Everyone can get some social bonuses at once or short-term by acquiring users. But further down, sustainable money making needs to return to the essence of retail, return to users based on better services, and provide users with better goods and services.

In the retail era, both member operations and sales operations are indispensable.

When it comes to the member operation plan, we hope to return to the original heart and return to the solid operation of each member, the operation of each product, the service of all members, and let them spend less money to buy better things. , Truly enjoy the experience that is visible to the naked eye and saves money. At the same time, we also hope that by providing omni-channel solutions for shop owners, shop owners can continue to make a lot of money through member operations and sales operations. The Beidian shop is hidden behind the infrastructure of all the shop owners.

Beibe Group Zhang Lianglun: Social retail will enter the retail era from the social era in 2020

Opening your own store, Puidian offers three systems: One is a supply chain system. There are tens of thousands of brands in the country, with millions of products, all of which are carefully selected by buyers and given to users; Second, a sound service system To provide users with sufficient protection; The third is to provide richer shop tools to help members effectively manage their own private and public domain traffic. Taking the WeChat system as an example, we provide solutions for private domains. Many shop owners can operate their own private domain traffic like fast-hand anchors and Taobao anchors.

In terms of supply chain, we have invested a lot of energy this year to reorganize the supply chain system of Puidian. From “Puidian, My Shop” to “Peidian, Member-based Discount Mall”, the sales system is also divided into two A: One is the Beidian mall system, which provides all categories of products, one-stop solution to daily needs of family life; the other is the VIP optimization system, which provides up to 50% off products to help users find those really low-priced good stuff.

Beidian will also launch an exclusive supply chain and brand channels for future use.Households. Take the brand as an example, we will provide users with a supply chain based on brand new products and special sales; take the factory as an example, we will provide big-name manufacturers and factories directly supply users; in the agricultural product supply chain, on the one hand, direct supply from the origin, “One county, one product” from the best origin fruits and fresh from all over the country is provided to users. On the other hand, Beidian Supermarket has a wide range of categories to meet everyone’s daily needs. Finally, in the cross-border supply chain, Beidian International will integrate with Beidian purchasing, allowing users to buy global good goods.

Beibe Group Zhang Lianglun: Social retail will enter the retail era from the social era in 2020

The core of Beidian 2020 is two: the first is to focus on members, including the owner and VIP members, and the second is to sell goods.

Beidian’s operating system will be upgraded to two “Beidian Mall + VIP Preferred” two parallel sales systems. At the same time, all member systems will be upgraded to a “class teacher + consultant” full-service system. The culture of 2020 Beidian is to share culture. We hope to share good products from around the world to friends around us. The second is the culture of selling goods. We hope to return to the essence of retail. The third is altruistic culture. We can only make money if consumers feel good, and only when the shopkeepers make money on the platform can we make money.

Beibe Group Zhang Lianglun: Social retail will enter the retail era from the social era in 2020 In 2019, the Beibei Group successively launched the business of Beicang and Beibei based on the social system of Beidian, which is called “troika” < span>. Beidian is a member-based discount mall that meets daily needs; Beicang is a brand sales platform; Beisi is a one-stop shopping and money-saving platform. Through a unified social relationship, they provide shopkeepers with a full range of social retail solutions, empowering and serving each individual retail KOC.

In the early days, social retail only dealt with private domain traffic. Later, it entered public domain traffic operations. By 2020, both the private and public domain traffic of social retail will need to operate well. Bebe Group provides both private domain traffic solutions andProvides public domain traffic solutions, creating a social retail ecosystem, in which everyone who needs service can get the corresponding service.

Let more people lead a better life. This is the original intention and mission of Peidi. We want to better serve consumers through all the shop owners, let consumers spend less money on better things, and lead a better life. At the same time, we also hope to be able to provide the best solutions to all shopkeepers, so that shopkeepers can earn more money, and also make shopkeeper friends live a better life.